The Assisted Living Investing Podcast

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson guides beginners on how to successfully operate a profitable assisted living business. He breaks down the essential tasks into four areas: feeding residents, managing expenses, effective leadership, and financial management. Brandon highlights useful tools such as Grove Menus for meal planning and software for financi...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson guides listeners through the complexities of launching an assisted living business, particularly in highly regulated states like California, New York, and Virginia. Brandon shares his expertise, covering topics such as the most difficult states to start an assisted living business, the impact of politics and regulatio...

Brandon Gustafson, investor, owner, and operator of two residential assisted living facilities, sits down with Regina Morgan from VESTARC to discuss the ins and outs of unsecured lines of credit and SBA loans. Regina shares her extensive experience helping entrepreneurs secure funding for new ventures, scaling operations, and expanding in real estate. They dive into the specifics of unsecured loan...

In this episode, we dive into traumatic brain injury (TBI) and its relevance in assisted living. Brandon discusses the differences between TBI and memory care, how to structure your assisted living facility to serve this population, and the potential financial benefits. Resources Mentioned: Visit our website,  AssistedLivingInvesting.net , for additional resources, including our year-long mas...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson delves into the key performance indicators (KPIs) critical for running a profitable assisted living business. Brandon explains the importance and simplicity of KPIs, emphasizing their role in business health and profitability. He also discusses essential tools such as project management software (Asana, Trello, monday...

In this episode, Brandon Gustafson, an experienced healthcare administrator and owner of two assisted living facilities, delves into various tax strategies for assisted living businesses. He discusses entity separation, depreciation strategies, and the importance of professional guidance in tax planning. The video also touches on advanced strategies like cost segregation, retirement investments, a...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson explores how to generate $12,000 per month per room with Medicaid in assisted living. He breaks down the differences between Medicare and Medicaid, and explains the intricacies of state-administered Medicaid programs, including billing codes, reimbursement rates, and the Rent, Utilities, and Food (RUF) payment. Brando...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson explores the profitability of operating a six-bed assisted living facility. Brandon provides a detailed financial breakdown, analyzing key expenses such as labor, insurance, utilities, food, and debt service. He discusses the importance of understanding income projections, managing vacancies, and whether being hands-o...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide to creating a successful marketing plan for assisted living facilities. The discussion focuses on two primary marketing strategies: network marketing and internet marketing. Brandon outlines key relationships to build with discharge nurses, rehab facilities, case managers, other assisted...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson dives deep into the ten most common misconceptions about investing in assisted living facilities. From debunking the myth that you need a medical degree to start, to clarifying the differences between assisted living and nursing homes, Brandon draws from his experience of owning and operating multiple facilities. He a...

The Five-Phase Approach to Launching Your Assisted Living Business In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson introduces listeners to the 'Assisted Living Launch Formula'. Brandon outlines a detailed five-phase approach crucial for establishing a successful assisted living business. The phases include: building a strong business foundation, finding the right p...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide for beginners looking to purchase an existing assisted living business. Brandon, who has extensive experience in the assisted living sector, discusses his proven five-phase process that includes building a strong foundation with a solid business plan, conducting market research, finding...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide to launching an assisted living business within six to twelve months. He breaks down the process into a five-phase approach, focusing on business foundation, zoning and the certificate of occupancy, funding, and licensing. Brandon shares personal insights, including the importance of set...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson delves into the pros, cons, and processes of securing funding for an assisted living business through SBA loans and grants. Brandon, with his extensive experience in the industry, shares practical insights on what the SBA is, what grants are, and the specific scenarios where each funding option is most applicable. Add...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide on how to fund a residential assisted living business in 2025. Brandon emphasizes the importance of building a solid business foundation, understanding down payment requirements, reviewing financials, and building relationships with lenders. Drawing from his own experiences, he shares st...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson guides aspiring entrepreneurs through the crucial process of securing the right funding partners for their assisted living business. He delves into the types of funding partners available—private investors, joint venture partners, institutional firms, friends and family, real estate syndications, traditional bank fina...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson dives into the financial aspects of starting a residential assisted living business in 2025. He discusses key factors affecting startup costs, including real estate value, business value, and different types of loans (SBA, conventional mortgages, private loans). Brandon also touches on renovation costs, licensing fees...

Launching Your Assisted Living Business In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson discusses the essential steps and resources for launching an assisted living business successfully. He introduces various programs designed to guide potential entrepreneurs through the complexities of starting an assisted living facility, including his Launch Pad, Accelerator, a...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson walks beginners through the crucial steps to start an assisted living business in 2025. He details a five-phase process crucial for success: building a business foundation, finding the right property, securing funding, understanding rules and regulations, and launching and scaling the business. The episode underscores...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide for beginners on launching an unlicensed care home. Brandon shares his expertise on the distinctions between licensed and unlicensed care homes, the types of care that can be provided, and critical compliance considerations. He also discusses the importance of having a solid business str...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson discusses crucial steps for staffing your assisted living business. He explains the roles of administrators, assistant administrators, house managers, med techs, caregivers, RNs, and housekeepers. Brandon also provides insights on where to find staff, steps for hiring, onboarding processes, and tips for managing payro...

In this episode, Brandon Gustafson, an experienced operator of two assisted living facilities, discusses top trends in the assisted living industry for 2025. Key points include the current supply and demand dynamics, potential challenges like accessibility, affordability, and quality of care, and the importance of technology and personalized care. Brandon also shares insights into who needs assist...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson discusses the crucial fifth phase of launching and scaling an assisted living business. He provides an overview of the five phases: building the business foundation, finding the right property, obtaining funding, understanding regulations, and finally, launching and scaling. Brandon emphasizes the importance of choosi...

In this episode of the Assisted Living Investing Podcast, Brandon provides a comprehensive guide to becoming a certified Medicaid provider for assisted living. He breaks down the complexities of Medicaid, including funding allocation, waiver programs, and the application process. Brandon offers insights from his extensive experience in healthcare and government programs, explaining how Medicaid pa...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson discusses the viability of residential assisted living facilities in the current economic climate. He addresses concerns such as rising costs, interest rates, real estate prices, and workforce shortages. Brandon emphasizes the growing demand for assisted living due to the aging population and highlights the unique val...