The Assisted Living Investing Podcast

In this episode, Brandon Gustafson breaks down the loan qualification process for launching an assisted living business. From building a solid business plan and improving your credit to forming smart partnerships and connecting with lenders, Brandon offers a step-by-step roadmap to help beginners secure funding and start their first facility within 12 months. He also shares key insights on cap rat...

In this episode, Brandon shares one of the most crucial—and often most intimidating—parts of launching your assisted living facility: funding your business. Whether you're exploring SBA loans, conventional mortgages, or hard money options, this episode equips you with actionable insights to help you get funded and get started. 00:00:00 – Welcome & Introduction 00:00:50 – Topic Overview: T...

In this episode, Brandon Gustafson breaks down the most effective funding strategies for launching an assisted living business. Drawing from his experience operating multiple facilities and securing over $1.5 million in SBA loans, Brandon guides beginners through loan types like SBA, conventional, hard money, and private lenders—highlighting what works, what to avoid, and how to prepare a lender-r...

In this episode, Brandon Gustafson dives into the essentials of financial planning for launching an assisted living business. From funding options like SBA loans and credit lines to managing key expenses and creating multiple income streams, Brandon shares the tools, strategies, and mindset needed to build a financially sound and scalable business. Perfect for beginners ready to start within the n...

In this episode, Brandon Gustafson explores the future of assisted living and what beginners need to know to launch a successful facility within the next year. From tech innovations and wellness trends to funding strategies and regulatory shifts, Brandon breaks down the key insights and action steps to stay ahead in this growing industry. 00:00:00 – Introduction 00:01:00 – Personal Introduction &a...

In this episode, Brandon shares beginner-friendly marketing strategies to help you launch and grow your assisted living business. Learn how to attract residents by targeting adult children (ages 45–65), build referral networks, use SEO and social media effectively, and create trust through consistent branding and email marketing. Plus, discover how to leverage lead magnets, placement agencies, and...

In this episode, Brandon shares proven marketing strategies to help assisted living operators attract and retain residents. From building a strong foundation with a solid business plan to mastering digital outreach and grassroots referrals, Brandon covers what it takes to grow in today’s competitive senior care market. Learn how to stand out with personalized care, modern tech, and staff developme...

In this episode, Brandon shares creating a supportive community for residents and their families, which is essential for the success of such businesses. A well-designed community can significantly improve the quality of life for residents by fostering relationships, alleviating loneliness, and enhancing mental health. Brandon discusses various practical strategies to build this community, such as...

In this episode, Brandon extensively discusses the Medicaid certification process, emphasizing its critical role for profitability in the assisted living sector. He delineates between Medicaid and Medicare, explaining that Medicaid is a state-administered program aimed at individuals with financial need, while Medicare is mainly age-based. Brandon walks listeners through the enrollment and certifi...

In this episode, Brandon shares his personal journey into the world of assisted living investing, beginning from a pivotal moment in June 2019 when he read “Rich Dad Poor Dad.” Overwhelmed yet motivated, he embarked on a quest to understand real estate investing, combining it with his healthcare background. Brandon emphasizes critical steps he took to educate himself about real estate, find potent...

In this episode, the focus is on determining the ideal salary for an assisted living administrator. Brandon emphasizes the significance of understanding salary ranges, which can vary widely based on facility size, geographical location, and operational complexity. He draws on his experience running multiple facilities and notes that while larger, institutional facilities may pay salaries upwards o...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson aims to help beginners plan and launch their assisted living business within a year, emphasizing time and financial freedom. He highlights a key topic: leveraging Medicaid for success in assisted living, clarifying misunderstandings, and the distinctions between Medicaid and Medicare. Brandon explains the application...

If you want to build a thriving assisted living facility, you need more than just ambition—you need a clear vision and the right goals to guide you. In this podcast, I break down: ✅ Why having a vision is essential and what it actually means ✅ How to set SMART goals that keep you focused and on track ✅ The extra “+” I add to the SMART framework to help ensure your success ✅ How to turn your vi...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson introduces Mahmud from Access eHealth to discuss their innovative EMR system, Access EMR. They delve into the origins of Access eHealth, its unique features, and its impact on simplifying assisted living workflows. Mahmud shares real-world experiences on how their intuitive system helps reduce stress for administrator...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson breaks down how to find Medicaid rates in your state and why they matter for your assisted living business. If you're new to the industry, this is a must-listen for understanding how Medicaid works, how to access state funding, and how it can help grow your resident base. Brandon shares real-life examples from his Col...

In this episode of the Assisted Living Investing Podcast, host Brandon discusses three primary methods for accepting payments from private pay residents in assisted living facilities: checks, credit cards, and ACH (Automated Clearing House). Brandon outlines the pros and cons of each payment method and offers practical advice on setting them up. He emphasizes the benefits of using ACH for its simp...

In this episode of the Assisted Living Investing Podcast, host Brandon provides an in-depth guide for beginners on how to launch and operate an assisted living business within the next year. Brandon recounts his own experience running two out-of-state assisted living facilities and offers free resources, including a business plan checklist, to help listeners build a solid foundation. He discusses...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides essential tips for launching an assisted living business, specifically focusing on navigating homeowners associations (HOAs). Brandon explains the role of HOAs and common roadblocks such as CC&Rs (covenants, conditions, and restrictions), parking limitations, and neighbor pushback. He offers actionable ad...

In this episode of the Assisted Living Investing Podcast, hosted by Brandon Gustafson, beginners learn the essential steps to launch an assisted living business in the next year. Brandon shares insights from his own experience operating two facilities since 2020 and emphasizes the importance of creating a solid business plan. He discusses funding options, from SBA loans to hard money and grants, a...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson guides listeners through essential tips for launching a successful assisted living business. He emphasizes the importance of maximizing occupancy through effective marketing strategies, including network marketing, internet marketing, and working with placement agencies. Brandon also discusses optimizing residential s...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson provides a comprehensive guide for beginners looking to launch their assisted living business within the next year. Brandon, who owns two assisted living facilities and has substantial experience in the healthcare industry, delves deep into Medicaid – explaining its functions, differences from Medicare, the qualificat...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson introduces tools and programs to help beginners start their own assisted living business within a year. Brandon highlights the free underwriting calculator available on their website, the Assisted Living Launchpad bundle for foundational knowledge, the Assisted Living Accelerator program for a step-by-step guide, and...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson addresses the common concern of starting an assisted living business with bad credit. Brandon explains why credit matters but is not the end-all and shares strategies to overcome credit challenges. He discusses the importance of building a solid business foundation, exploring alternative funding options such as seller...

In this episode of the Assisted Living Investing Podcast, host Brandon Gustafson shares his personal journey into the world of assisted living investing. He discusses his educational background in healthcare administration, the pivotal moment he decided to enter the real estate market after reading 'Rich Dad, Poor Dad,' and the challenges he faced along the way. Brandon covers his initial attempts...

In this podcast, I’ll cover: ✅ The common populations you can serve (seniors, disabilities, mental health, and more) ✅ Whether you can mix different populations in the same home ✅ Why having strong policies and procedures is non-negotiable   Resources Mentioned: Visit our website,  AssistedLivingInvesting.net , for additional resources, including our year-long mastermind program and f...