The Aspiring CMO

“The best marketers are great storytellers.” Greg’s journey started out in a very unconventional way, with no formal education or college degrees. Today he runs Empire Flipper’s marketing and advertising channels and helps his team members become better marketers. We talked about the common pitfalls marketers make and how to continue your marketing journey to become successful in the long run. Rem...

60% of writers are losing their jobs because of AI Content. ChatGPT has taken over, but is that the end of it? I invited Ben Gorman, a professional copywriter and consultant, to break down how AI content can be both profitable and scalable for writers and editors too. What Ben says is that writers who want to stay ahead of the game must learn how to “humanize” AI content. How can you prompt and ed...

“If you don't publish every week, people will forget who you are.” - Steve Toth. Steve started SEO Notebook four years ago and never missed a week. His newsletter has close to 16,000 subscribers, and his career has been thriving in the digital marketing space ever since. Steve and I chatted about his journey from being an SEO manager to becoming a successful entrepreneur and helping multiple compa...

As part of my 3-day 30 reel challenge, I decided to compile videos into one single podcast episode. To be honest, I could not reach the 30 videos in 3 days, BUT I produced more than half! If you follow my social media channels, you can view the final videos there :) Follow me on Facebook: The Aspiring CMO Instagram: https://www.instagram.com/theaspiringcmo/ Episode chapters:  00:35 How to boost yo...

“Your brand needs to be seen at least 7 times before people make a purchase.” Michelle Coyle. How often did you think you “should” start taking social media a little bit seriously? I am not going to lie. SMM (social media marketing) can be frustrating and annoying when you don’t have the right content creator and manager behind it. So, in this episode, I invited Michelle Coyle, the Founder of Beec...

In this episode, I talked to Mads Singers, a successful management coach and expert in using the DiSC framework to identify individuals' personal strengths and weaknesses. Mads has successfully applied DiSC to scale his clients' businesses from 5 figures to 8.  The best part is that he never uses traditional DiSC tests, he observes through our body language! His secret now is no longer just for hi...

How would you convince people to come to a luxury resort in the middle of the Great Recession? In this episode, I talked with Courtney Smith, an online entrepreneur, triathlete, and mother who does it all! Courtney started law school in her 20s but never finished her education because she was already busy being the Marketing Director of a luxury resort in AZ, USA. How did she get to that stage? Ma...

Links are the currency of the internet. A link from one website to another could cost between $30 to $1000+ if you understand their market value and how link building actually works. In this episode, Patrick Rice, SEO consultant and owner of Linkable Commerce, sat down with me and explained how he started in SEO and started his own link building agency in his early 20s. Now his business is growing...

Kat Tierney started her first website in 2007 and made money online (before it was mainstream)! She has helped several clients as an SEO freelancer and agency owner, and now she is an SEO Manager at an Enterprise SEO Agency. So, could you imagine how much experience she has in digital marketing? A LOT! We go over how she started her career, what MISTAKES businesses make on their websites, how Kat...

Vincent Nguyen, the former Marketing Director of Empire Flippers , now spends his days exploring and building AI tools with no coding knowledge! Since ChatGPT came out, Vincent has built two AI tools for his Facebook ads agency, Growth Ninja , and one for his friends and family. He also left valuable advice for young people in their 20s who are just starting their careers! Oh, btw did you know he...

Thanh Le has come a long way. She landed her marketing job as Marketing Coordinator after her MBA program. Doesn’t it sound like a traditional route? Not quite. Her journey started as a biotechnician, and her whole career turned around when she realized biotechnology was “no longer her thing”. Isn’t it risky to change your career when you spent years planning your future? Wasn’t it risky to move f...

What do you do when business gets HARD? Like… EXTREMELY F*CKING hard. You don’t know where to go, there’s no money coming in, and no client signs up. Would you stop building your business? Catherine Newton, business coach and former lecturer, said: “Just trust yourself, just keep showing up, believe me, I speak from experience.” Catherine has helped university students and her clients, ‘ Business...

As a successful entrepreneur, you have to be comfortable with being uncomfortable. Soothe your feelings (not avoiding or shutting them down) helps you make better decisions and MORE MONEY. Welcome Nicole Cherie Hesse, client attraction coach, business owner, podcast host, public speaker, mom, and Wonder Woman herself! We dived into the following topics; feel free to skip to any of the chapters! (2...