Ani Hoang
The Aspiring CMO
Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.
Where to listen?
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Episodes
Why This CMO Walked Away After a $12M Success 31.07.2025 31:25
In this episode of The Aspiring CMO, Lev shares how he went from engineering student to affiliate marketer to raising $12 million in crypto… only to walk away and start all over again. After that rapid success, Lev realized he could build something on his own terms. That spark led to Spines, a platform designed to give aspiring authors a real shot at publishing their work without the high costs or...
The SEO Hustle That Saved Him From Losing Everything 10.06.2025 8:59
In this episode, Mahmoud shares how he went from nearly homeless in Italy to building a six-figure agency through digital marketing. With no money and only six months to figure things out, he turned to SEO, built niche websites, and slowly generated enough income to survive. One of those websites eventually sold for $20,000, which became a turning point that gave him the confidence to scale furthe...
From Building Websites in the 90s to Modern SEO Growth 15.05.2025 25:18
Hey everyone, welcome back to The ACMO! This week, we’re talking with Praveen Kumar, a digital marketing consultant whose journey started in the ‘90s with nothing but curiosity and self-taught HTML. He shares how the internet has evolved, why marketers often overlook the power of credibility, and what it really means to grow in an industry that changes overnight. From flipping websites to building...
Senior Growth Hacker Shares Her Automation Tips & How to Stay Ahead 11.04.2025 21:11
Hello everyone, welcome back! In this episode of The Aspiring CMO , senior growth hacker Katarina Dahlin shares how she went from university admin to automation expert. A challenge on her affiliate blog led her to build a custom workflow using Make.com and ChatGPT, an experiment that completely reshaped how she approaches content, scale, and growth. She breaks down how automation really works, the...
CEO in your 20s and how to manage your mental health 03.04.2025 37:22
What’s it really like to build a successful agency while handling the pressure of leadership and mental health? Tom Jauncey, co-owner of Nautilus Marketing, didn’t follow the traditional path. He started freelancing at 16, turned a side hustle into a thriving agency, and learned firsthand that success isn’t just about strategy, it’s about people, culture, and well-being. In this episode, Tom gets...
What Marketers Won’t Tell You About Link Building! Alex Meyerhans 27.03.2025 33:27
What really goes on behind the scenes of link building? In this episode, Alejandro Meyerhans, the mind behind Get Me Links, reveals the truth about link building: the challenges, ethical dilemmas, and what actually works in SEO today. He shares his journey from client to leader, breaking down the real strategies that drive results while avoiding risky shortcuts. Beyond SEO, Alejandro dives into le...
From Copywriter to Marketing Leader & Fractional CMO - Kathryn Strachan 06.03.2025 26:31
How does a copywriter become a marketing agency leader and a fractional CMO? In this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional. She explains her methods for building a marketing plan that works well for startup founders. If you are looking to gather funds and help your startup grow this year, listen as she discusses overcoming self-...
What’s the secret behind faceless brands? Jabez Reuben 27.02.2025 26:19
In this episode, Jabez Ruben shares his personal tips for building a brand without relying on your own image. He explains how solid management helps your business grow and why reaching out directly with a few well-placed referrals can open new doors. Jabez also talks about testing your product before launch to avoid mistakes and save time and money. He highlights the value of meeting people and...
How to handle $500,000 ad budget and make millions - Raj Vasani 11.02.2025 34:36
Hey everyone, welcome back to my latest episode! I had a great conversation with Raj Vasani, a super successful performance marketer who’s not only generated over $20 million in revenue for his clients but also spent over $600,000 on Facebook ads in one month. Raj recounted his journey from content writing and SEO beginnings to using his own money to learn advertising firsthand. We discussed why m...
Why Most Marketing Agencies Fail Defining the CMO Role 19.10.2024 40:50
Imagine you're standing at a crossroads, surrounded by countless paths leading to potential business growth. Which one do you choose? In this episode, I talk with Behdad Jamshidi, a true expert in the world of marketing strategy and business development. Behdad shared some incredible insights on how businesses can grow by finding the right marketing partners—a process he calls "marketing matchmaki...
HIGH-CONVERTING Copywriting Secrets You Need to Know! 05.10.2024 33:09
Hey everyone! Welcome back to another episode of The Aspiring CMO. Today, I had an amazing chat with Bibi, a creative force in the SEO industry. She shared her journey from social media marketing to link building and offered some incredible insights. Bibi’s unique approach to link building has set her apart. You can learn why linkable assets matter and discover how she uses AI to boost her marketi...
$1M Marketing Advice From UK's Top Paid Digital Landlord: James Dooley 06.09.2024 37:41
Hey, Aspiring CMOs! I’m really excited about today’s episode because we’ve got James Dooley with us. James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat. James has earned his stripes as the top-paid digital landlord, and today, he’s going to...
The Impact of Consumer Psychology in Marketing - Sarah Chaya Presch 29.08.2024 31:04
In today’s episode, I’m thrilled to sit down with Sarah Presch, the Chief Marketing Officer at Dragon Metrics. Sarah has some really valuable insights to share that I know will resonate with you all. We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference. Sarah will also break down the pros an...
The Illusion of getting things done - Kieran Browning 22.08.2024 41:54
In today’s episode, I’m going to talk to Kieran Browning, an efficiency coach who helps companies speed up and get rid of bottlenecks. If you feel like your team could be doing more, but something’s just not clicking, this episode is definitely for you. Kieran’s got some eye-opening thoughts on why so many marketing companies struggle to focus on a niche, and how that’s holding them back. He’ll al...
Your Personal Brand is Your Sales Superpower - Steven Khanna 15.08.2024 26:51
“Try not to fake anything. Just be yourself”. In today episode, I sit down and talk with Steven Khanna from White Press. We dove deep into Stephen's experiences, uncovering valuable insights about the importance of authenticity in sales. We also explored the concept of transferable skills and how Stephen leveraged his experience in the restaurant industry to excel in the link-building industry. If...
Community is everything… but how do you build one? Chris M Walker 08.06.2024 44:46
In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs. He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur. Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this,...
How to Grow Your Marketing Agency and Personal Brand at the Same Time? Umar Faizan 29.05.2024 31:30
In this episode, I dive deep with Umar Faizan, founder of Growth Winner. We will talk about how personal branding fuels agency growth, leverage AI for efficient link building, and navigate its challenges. Plus, uncover Umar's top hiring tips and the advice he'd give his younger marketing self (spoiler alert: invest in expertise and funnels!). So, tune in this episode for actionable advice to help...
Secrets of a 7-figure Affiliate Marketer! Business and Career Tips - Niels Zee 17.05.2024 26:41
Are you tired of chasing trends in affiliate marketing? In this episode, I will interview Niels Zee, a 7-figure affiliate marketer, at the SEO Pirate Retreat Mastermind. We dive deep into the power of niche selection and passion. Discover how focusing on what you love can lead to better content, higher conversions, and explosive growth. Niels also shares insider secrets like negotiating commission...
Get High DR links with HARO and ChatGPT - Chris Panteli 05.05.2024 32:46
In this episode, I will sit down and talk to Chris Panteli about Haro (Help a Reporter Out) and link building. Chris shares his journey from running a fish and chip shop to starting his own online business. He explains how he discovered the importance of link building and how he got his FIRST LINK on the New York Times through Haro. Chris also discusses the difference between Haro and digital PR,...
Sales Secrets from former Director of Sales with 20+ years Experience - Glen Ingram 25.03.2024 26:56
Sales vs Marketing…I’d say the most common love-hate relationship in businesses, right after the workaholic Boomers vs self-loving Gen Zs 🤪 This episode is all about the art of SALES and the basics of SALES Psychology! I found this piece a critical part of any career and entrepreneurship journey because no matter what you do, YOU. NEED. TO. SELL. Glen was a Director of Sales before he launched hi...
Kyle Roof: SEO is Math. Don’t Stop Testing and Rank #1! 20.03.2024 33:33
Meet Kyle and 350+ SEOs at the SEO Mastery Summit from April 7-11,2024 😃 https://seomasterysummit.com/ Can you ipsum dolor sit amet, consectetur WIN in life semper venenatis, with lorem ipsum? Wasn’t this just a dizzy sentence to read? Not for Google! Search engine optimization is math, no matter how you view the world or digitial marketing. In this episode, Kyle Roof, Founder of Page Optimizer P...
The TRUTH behind VIDEO Marketing Businesses - Milan Smets Playstack 07.03.2024 30:35
Every brand needs video content nowadays. Not going it lie, video editing and the demand for video editors boomed since TikTok and the rise of short form content! Youtube channels are one of the highest converting assets for businesses yet many of them haven’t gotten over the hurdle of creative video production. That’s why i invited Milan Smets, the Co-Founder of Playstack that helps companies bui...
How to make a full-time income with affiliate marketing and SEO? Moon Hussain 19.02.2024 29:41
In today’s episode, we will dive in Moon’s story a successful SEO turned entrepreneur and find out how she got started in affiliate marketing and her career journey in digital marketing. Moon will also share her take on recent Google updates and how community building and social media will help your brand stand out and stay unique! If you are thinking of switching careers, get started in an online...
What’s digital PR and why is this the future? Fery Kaszoni 08.02.2024 42:03
Do you know how much it cost for companies to be featured on magazine like Forbes or BBC? I invited Fery Kaszoni the brain behind Search Intelligence, a Digital PR company that just crossed 1million dollar revenue last December. If you have not heard about him, well him and his team are putting together creative case studies like… which video game character would make the most amount of money in r...
How to grow a personal brand from zero? Mindset, Skills, Funnels - Julian Goldie 25.01.2024 35:54
Meet Julian and 400+ other SEOs and Online Entrepreneurs at the SEO Mastery Summit April 7-11! Grab your tickets: https://seomasterysummit.com/ In this episode, Julian Goldie joined the show!! Julian grew his YouTube channel to 60K+ subscribers while breaking every conventional rule that YouTubers tell us to do! 😲 Julian will walk us through his method of staying focused and finding the one thing...
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