The Aspirant Podcast

Send us Fan Mail What if your brand story isn’t wrong… it’s just not in your customer’s language? In this episode, I sit down with Jonathan Castner to unpack why most businesses are projecting instead of listening — and how that’s costing them. We talk about turning real client conversations into powerful brand stories, why scripted testimonials fall flat, and how to find your “unfair advantage” h...

Send us Fan Mail What’s the thing in your business that’s quietly draining you… but not quite painful enough for you to deal with it yet? In this short episode, Natasha explores why we tend to tolerate the very things that slowly steal our energy, focus, and presence and how waiting for a breaking point can cost more than we realize. Using a personal story as a jumping-off point, this episode invi...

Send us Fan Mail Ever notice how some of the most skilled, experienced people you know are... barely visible online? Meanwhile, someone half as qualified seems to be everywhere, booking clients left and right? Here's the uncomfortable truth: talent doesn't equal visibility. And if people can't see you, they can't hire you. Today, I'm pulling back the curtain on why smart,...

Send us Fan Mail If you’ve been thinking about growing your authority this year but don’t want to start another big project, this episode is for you. Today, Natasha is sharing one of the simplest ways to expand your visibility and credibility without creating more content, launching a podcast, or writing a book. It’s a strategy that works especially well if you want to be seen as an expert, but pr...

Send us Fan Mail Something feels different already. The content is louder, faster, and more automated than ever… and yet trust feels harder to find. People are pulling back. Social feels heavier. AI is everywhere. And a lot of what used to work doesn’t land the same way anymore. In this episode, Natasha shares what she’s noticing beneath the surface as 2026 begins. Not trends pulled from headlines...

Send us Fan Mail The Aspirant Podcast is back for Season 2. This season is about stepping out of the noise and into authority. Building that visibility you’ve been craving that connects to real impact and income. If you’ve been doing the work, showing up consistently, and still feel like your momentum hasn’t caught up yet, you’re in the right place. Expect more solo episodes, deeper conversations,...

Send us Fan Mail If your mornings start with doom-scrolling and your days end with “I’ll rest when life calms down,” this episode is your re-center.  Natasha sits down with coach and shadow-work facilitator Helena to unpack a simple, powerful pyramid for a fulfilling life now —spiritual alignment, emotional well-being, and world service—so you can show up to your business and relationships with gr...

Send us Fan Mail If you’ve ever thought “I need help—but what kind?” this episode will clear the fog.  I sit down with Virtual Assistant veteran Rachael Davila (20+ years in the field) to unpack how to hire smarter, onboard better, and actually get your time  (and sanity) back. In this episode you’ll learn: Why hiring fails more often from mindset than skill — and how to move from solopreneur to t...

Send us Fan Mail In this episode, I’m joined by Jessi, an operations strategist and expert Asana consultant who helps businesses and nonprofits streamline the way they work. With her blend of emotional intelligence and sharp systems thinking, Jessi shows founders how to build workflows that feel like scaffolding, not a cage—so you can stay creative, delegate confidently, and actually take a breath...

Send us Fan Mail Sales isn’t just about closing deals. It is about the questions you ask, the mindset you bring, and how you use tools like AI to create real connections and lasting impact. This week I’m joined by Merit Kahn, Certified Speaking Professional, sales expert, emotional intelligence authority, and creator of the one woman comedy show Optimistic Personality Disorder . We dive into the i...

Send us Fan Mail If you’ve heard that SEO is dead, you’re not alone, but it’s far from true.  In this episode, I’m joined by SEO expert and agency owner Stella Morrison of The Stellastro Effect to talk about how AI is changing the way people search for information and what that means for your website, visibility, and long-term marketing strategy. We dive deep into: What AI overviews are and how th...

Send us Fan Mail If you run more than one business or have a personal brand alongside your company, you’ve probably asked: Should I split them up on LinkedIn? The short answer — not always. In this quick episode, I share how to decide whether to combine your businesses and personal brand under one LinkedIn profile or keep them separate. You’ll hear two real-world client examples — one where the au...

Send us Fan Mail Feeling stuck in your business? Or like you just aren’t landing the clients you want (or used to)?  In this episode, I’m joined by Topaz Hooper, founder of American Copywriter Co, who recently rebranded her own business and now helps global companies launch and grow in the U.S. market. Whether you’re feeling bored, misaligned, or just sensing it’s time for a change, this conversat...

Send us Fan Mail In this episode, I’m joined by visibility strategist Jenn from Visibility Ecosystem to talk about one of the most underutilized marketing tools out there — podcast tours. Whether you’re launching something new, trying to expand your reach, or just plain tired of social media, this episode breaks down how podcast guesting can help you build buzz and attract dream clients. We talk a...

Send us Fan Mail If you’ve ever found yourself spiraling in “I could do anything for anyone!” energy—but still wondering why your dream clients aren’t knocking—this one’s going to hit home. In today’s episode, I’m joined by my long-time creative partner and fellow strategist, Laurie Peterson—who recently did something that took her over 15 years to do: finally name and clearly position her consult...

Send us Fan Mail LinkedIn doesn’t have to feel like a corporate suit you’re squeezing into. If you’ve ever felt overwhelmed, underqualified, or just downright awkward about showing up on LinkedIn, this episode is the breath of fresh air you need. I’m joined by the brilliant and down-to-earth Sue Gresham (aka “The LinkedIn Lady”), who breaks down what it really takes to build visibility and relatio...

Send us Fan Mail Are you ready to stop second-guessing yourself and start speaking with bold, authentic confidence?  In this episode of The Aspirant Podcast, we’re joined by the amazing Jen Oliver, a TEDx speaker coach and champion of real, heartfelt expression and connection. She’s here to share how to uncover your true voice—whether you’re pitching a client, sharing your story on stage, or commu...

Send us Fan Mail Ever get stuck in a spiral of “what ifs” that stops you from moving forward in your business? You’re not alone and this episode is exactly what you need to give you the motivation and know how to do something different next time. Today, I’m joined by Elizabeth Dodson, co-founder of the tech company HomeZada , to talk about how to stop overthinking, trust your gut, and make bold de...

Send us Fan Mail What do handmade greeting cards and holiday truffles have to do with entrepreneurship? In this special solo episode, I’m taking you back to the early days of my business journey, back before I ever even knew, or dreamed where I’d be today! From childhood creative projects to unexpected pivots, this is my story and how I got here.  Maybe this episode inspires you to reflect on your...

Send us Fan Mail If you’ve ever poured your heart into a high-ticket offer and launched it—only to hear crickets—you are so not alone! In this episode, Business and Growth Strategist Melissa Glick joins us to break down what’s really happening when your best offer flops and how to course-correct fast. From building buyer-ready pipelines to leveraging curated events, we dig into the real strategies...

Send us Fan Mail Facebook groups might seem oversaturated or chaotic—but they’re far from dead. In this solo episode, I’m pulling back the curtain on how I landed two high-quality clients through Facebook groups. I’ll walk you through what actually worked, the mindset shifts that made a difference, and how you can use these free spaces more strategically to get leads without being spammy. If you’v...

Send us Fan Mail Feeling stuck in fear or overwhelmed by the entrepreneurial hustle? This is all too common, and luckily, there are tools and strategies to help make the weight of it all a little lighter!  In today’s episode, we’re getting real about what it actually takes to build emotional resilience as an entrepreneur (hint: it’s not about "working harder"). Natasha sits down with psy...

Send us Fan Mail What if the hardest season of your business was actually the beginning of your next big breakthrough? In this episode, I’m joined by Sally Griswold, co-founder of Iron Orchid Designs (IOD), a globally beloved DIY brand known for creating some of the most beautiful and innovative decor tools on the market for furniture flipping and craft. Sally shares Iron Orchid Design’s journey o...

Send us Fan Mail If writing about your business feels harder than taxes with a toddler… you’re not alone. Messaging and copywriting trip up even the savviest entrepreneurs! In this episode, I’m joined by brand messaging strategist and website copywriter Stacy Eleczko for a convo that will totally change the way you think about how you talk about your business. We’re pulling back the curtain on wha...

Send us Fan Mail If you think having an LLC means you don’t need business insurance, think again! In this episode, we’re busting that myth with insurance expert Alexandra Lammers. Whether you're an online service provider, coach, or product-based business owner, protecting yourself (and your business) is non-negotiable. We’re breaking down the must-have policies, the biggest misconceptions ab...