The ASD Podcast

Episode 22 of the ASD Podcast features Jenny Ninck, Senior Technical Leadership Manager at FIFA Global Football Development. Unlike many leaders in the game, Jenny did not come through a traditional football pathway. With a background in business, project management, sponsorship, and player-status work, she brings a distinctive perspective to leadership in football. Her work at FIFA focuses on dev...

Episode 21 of the ASD Podcast features Paul Musa and some of our ASD MBA graduates Dan Gorelov (former Head of Risk, Compliance & Operations at QPR), Sam Bensley (Head of Football Strategy at Al Qadsiah) and Nick Dye (Sporting Director at San Francisco City Football Club). This episode is brought to you by Paul Musa, sports lawyer and host and producer of the  What The Footie Podcast . In...

Episode 20 of the ASD Podcast features Jayne Ludlow, a Technical Director and FIFA Global Football Development Division Technical Leadership Expert. Jane has amassed immense experience in the game having spent 13 years playing for Arsenal, being a club and national team level UEFA Pro Licence Coach, a UEFA Technical Observer and Technical Director at Man City Women. This episode is brought to you...

Episode 19 of the ASD Podcast features Lucy Rushton. Lucy has held senior roles at Reading, Atlanta United, D.C. United, Bay FC, and now advises in the NWSL with Portland Thorns FC. This episode is brought to you by Paul Musa, sports lawyer, host and producer of the What The Footie Podcast and Founder of Athlete Investor Summit . In this episode, Paul & Lucia discuss stakeholder management, th...

Episode 18 of the ASD Podcast features Lucia Mijares who was the first woman to be a Sports Technical Director in Mexico and Latin America, where she developed the first official Women's Football Amateur and High Performance Structure in Mexico. She is now a Technical Expert at FIFA, where she advises football federations seeking to promote, develop, and accelerate the growth of women's football....

Episode 17 of the ASD Podcast features Nick Hammond who has more than 20 years experience in the role as Sporting Director, having held the role at Reading FC, West Bromwich Albion and Celtic. He is currently operating as a Consultant and recently performed a consultancy role at Leeds United. This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Po...

Episode 16 of the ASD Podcast features features José Fontes, a FIGC (Italian Football Federation) licensed Sporting Director and ASD Technical Committee member. José was previously Head of Recruitment at AS Roma, Senior Scout at Leicester City, and a first team coach and opposition analyst at Boavista FC. Prior to his career in professional football, José built a distinguished career in investment...

Episode 15 of the ASD Podcast features the ASDX team (Dr Alex Bond and Joel Roberts) and Paul Musa. This episode is brought to you by Paul Musa, sports lawyer and host and producer of the  What The Footie Podcast . Our objective at the  Association of Sporting Directors  is to support, develop, and connect our members who are spread out across the globe and all bring unique skills a...

Episode 14 of the ASD Podcast features Timmo Hardung (Sporting Director at Eintracht Frankfurt) with reflections and insights from our partners Teamworks . This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast . In this episode Paul & Timmo discuss how to build teams, developing playing and non-playing staff, the secret to managing upwa...

This bonus episode of the ASD Podcast features Jake George Schuster (Founder & CEO of Gemini Sports). This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast . In this episode Paul & Jake discuss insights around squad planning, how AI can aid squad management and sporting directors in their roles, and so much more. The Association of...

Episode 13 of the ASD Podcast features John Thorrington (Co-President & General Manager at LAFC) with reflections and insights from our partners Elevate Talent . This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast . In this episode Paul & John discuss how to build teams, developing playing and non-playing staff, the secret to mana...

Episode 12 of the ASD Podcast features Philippe Senderos (High Performance Specialist at FIFA) with reflections and insights from our partners Trait Insights . Philippe is a former International Footballer and was previously Sporting Director at Servette FC. This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast . In this episode Paul &...

This ASD x Hudl roundtable is moderated by Paul Musa (ASD) and features Stephen Ward (Director of Football at Solihull Moors FC), Paul Jenkins (Director of Football Development at Burnley FC) and Khalid El-Ahmad (Sporting Director and Chief Soccer Officer at Minnesota United) This episode is brought to you by Hudl . This roundtable reflects on the importance of succession planning, the steps to fi...

Episode 11 of the ASD Podcast features the ASD Board (Mike Rigg, Alistair Milner, Joel Roberts and Dr Dan Parnell). This episode is brought to you by Paul Musa, sports lawyer and host and producer of the  What The Footie Podcast . Our objective at the  Association of Sporting Directors  is to support, develop, and connect our members who are spread out across the globe and all bring...

Episode 10 of the ASD Podcast features Max Legath and Andreas Hoffman. Max was previously Chief Scout at FC Bayern and Head of Scouting at FC Basel. Andreas is currently Team Liaison Officer for the German National Team and a Consultant at Hudl. This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast . In this episode Paul, Max and Andreas di...

Episode 9 of the ASD Podcast features Phil Giles (Director of Football at Brentford Football Club). This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast . In this episode Paul & Phil discuss the importance of culture when creating a medium-long term sporting strategy, how to build a high performance team around the sporting director, t...

Episode 8 of the ASD Podcast features Gareth (Technical Director at the UAE Pro League). Gareth was previously Academy Director Bristol City FC and Leicester City FC and is currently a Non Executive Director at Grimsby Town FC This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast . In this episode Paul & Gareth discuss the importance of...

Episode 7 of the ASD Podcast features Bruno Costa (Sporting Director at Fortaleza Esporte Clube). Bruno was previously Director of Scouting & Players Recruitment at San Jose Earthquakes and Head of Scouting for the Brazil Youth National Teams. This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast . In this episode Paul & Bruno discu...

Episode 6 of the ASD Podcast features Scott McLachlan (Global Head of Football at Global Football Holdings). Scott was previously Head of International Scouting at Chelsea. This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast . In this episode Paul & Scott discuss the importance of culture when creating a medium-long term sporting stra...

The ASD x Hudl roundtable is moderated by Dr Daniel Parnell (CEO at the ASD) and Ed Sulley (Director of Customer Solution at Hudl). The episode features Gus Williams (National Talent Pathway Manager at the Welsh FA), Lucy Rushton (General Manager at Bay FC), Alan McTavish (CEO at Everton Women), Gareth Jennings (Technical Director at UAE Pro League) and Fergal Harkin (Director of Football at Stand...

The Season 1 Recap of the ASD Podcast features representatives from two ASD Partners. Rich Buchanan (Performance Director at Zone7) and Ed Sulley (Director of Customer Solution at Hudl). This episode is brought to you by Paul Musa, host and producer of the  What The Footie Podcast . In this episode Paul, Rich & Ed reflect on Season 1's theme of effective decision-making, discuss the top t...

Season 1, Episode 4 of the ASD Podcast features Mark Cartwright (Sporting Director at United Soccer League). Mark was previously Technical Director at Stoke City FC. This episode is brought to you by Paul Musa, host and producer of the  What The Footie Podcast . In this episode Paul & Mark discuss the growth of the USL, building a medium-long term sporting strategy, the strategies which l...

Season 1, Episode 3 of the ASD Podcast features Zoran Krneta (Sporting Director at Charlotte FC). Zoran was previously owner and co-founder of Star Sports & Entertainment Ltd, a global sports agency representing soccer players worldwide. This episode is brought to you by Paul Musa, host and producer of the What The Footie Podcast . In this episode Paul & Zoran discuss the challenges around...

Season 1, Episode 2 of the ASD Podcast features Matt Jordan, VP of Global Football at Trivela Group (an American sports investment firm who recently acquired a controlling stake in Walsall FC). Matt was previously SVP & General Manager at Houston Dynamo FC and Technical Director at Montreal Impact. This episode is brought to you by Paul Musa, host and producer of the What The Footie Podcast ....

Season 1, Episode 1 of the ASD Podcast features Gregg Broughton (Director of Football at Blackburn Rovers). Gregg was previously Academy Director at Norwegian side Bodø/Glimt, Academy Manager and Head of Academy Recruitment at Norwich City and Academy Manager at Luton Town. This episode is brought to you by Paul Musa, host and producer of the What The Footie Podcast . In this episode Paul & Gr...