The Artisan CEO

On this episode, we’ll be talking about procrastination- that frustrating habit we all wish we didn’t do of putting off til tomorrow what we likely could have done today. We’ll be digging into the psychology of WHY we dally, why it’s NOT usually a laziness issue, and how to pinpoint the deeper reasoning behind the delays to help you get unstuck and on your way towards the finish line. Resources me...

On this episode, we’ll be talking about what to do when you’re stuck at a roadblock or obstacle in your business and can’t see your way forward. We’ll be digging into why we end up frozen and how to move past analysis paralysis to get you unstuck and back on track. Resources mentioned: Brands That Book Podcast Episode: https://daveyandkrista.com/btb-abby-grace-episode-30/ The Goal Digger Podcast:...

On this episode, I’m interviewing fellow brand photographer Angie Janine, talking all about growing a photography business in a brand-new city. We’ll be covering the “quiet groundwork” Angie did before her recent move to a completely different part of the country, and her momentum-builder content strategy once she landed, and together we’re exploring the question, “If you had to start in a new mar...

On this episode,  we’re diving into the art of telling your brand story. We’ll be covering what a brand story actually is, how it differs from your bio or elevator pitch, and how crafting yours can help you sell without ever feeling “salesy.” We’ll also be answering the question of “How do you talk about what you do without sounding like a walking resumé?” Resources mentioned: BRITEbrand Stud...

On this episode, we’ll be talking about the pricing red flags that MANY photographers are waving without ever realizing it. We’ll be covering how you’re probably undercharging, and why your clients actually WANT to pay higher prices for what you offer. Make sure you hit subscribe so you never miss an episode, as we get into the seven red flags you might be flying. Resources mentioned: Chair Whimsy...

On this episode, I’m talking with search engine expert Sara Dunn of Sara Does SEO all about how to get found on Google. Sara is dropping some serious wisdom and practical insight into steps you can take TODAY to increase your visibility on search engines, along with a few unexpected sources of traffic you’ve probably overlooked. Resources mentioned: Sara Does SEO Season 4, Episode 8 - My Marketing...

On this episode, we’re talking about how you might be self-sabotaging your own marketing by clinging to the old, 'what used to work' marketing strategies of yore. We’ll be covering why what got you here won't get you there—and how to adapt a fresh approach you’re actually excited to walk out from week to week. Resources mentioned: Cal Newport Season 3, Episode 2  - Go Home, Imposter Syndrome-...

We're hitting the "restart" button after a series of life events led to a six-month podcast hiatus- a quick explainer on where we've been and what's been going on, and why I'm all the more fired up as a result to get this podcast into your ears on a regular basis.

On this episode, we’ll be talking about lessons learned from maternity leave. I’m a third-time mom but this was my first pregnancy, so I’ll be sharing my takeaways from my first postpartum experience during leave through the lens of a small business owner. Resources mentioned: Felix's Birth Story Teddy's Birth Story Season 5, Episode 4  - AI for Photographers - An Interview with Brittany Long...

On this episode, we’ll be talking about how to crush a podcast interview with speaking coach Aurora Gregory- if you’ve been invited to be a guest on someone else’s show, listen up. Aurora’s dropping serious wisdom on how to serve well and leave a lasting impression on both the host and their audience, solidifying your position as an expert and a gracious guest. Resources mentioned: Aurora Gregory...

On this episode, we’ll be talking about using AI to help streamline your business- from copywriting prompts to repurposing content, AI expert Brittany Long is walking us through through how to employ ChatGPT to get more done in less time, without compromising on quality or sound like a robot. Resources mentioned: Impact Driven AI - Brittany's website Impact Driven AI Instagram abbygrace.co/trainin...

On this episode, I’m interviewing Yael Bendahan about how to prepare your business for maternity leave without losing all the momentum you’ve built up. We’re covering practical ways to bring in revenue as a service provider while you’re on leave, and how to insulate your business to weather the need to take time off, whether that’s for new kids, sudden family emergencies, or something else entirel...

On this episode, I’ve got one of the leading voices on creative education, Laylee Emadi- in this conversation, we explore how to unearth your zone of genius as a new educator, testing material before you head for the stage, what makes for a strong speaker application, and so much more! Resources mentioned: Laylee Emadi Creative Educator Conference Laylee's Instagram Abby Grace Instagram abbygrace....

On this episode, I’m sharing my five biggest takeaways from the in-person mastermind event I attended last month. We’ll be covering both tactical, practical advice I picked up as well as a couple larger mindset shifts I’ve had, and I’m sharing our plans for the podcast over the next few months! Resources mentioned: Alexis Stoniea Julie Chenell Aurora Gregory Brand Photography Academy Lighting The...

On this episode, I’ll be sharing our experience of adoption with our first son! Our two boys, Felix and Teddy, both joined our family through the gift of adoption, and both have different stories in terms of how the process went, so I wanted to devote one episode to each of our boys’s stories in order to do them justice. Resources mentioned: Season 3, Bonus Episode : Our Story of Infertility Felix...

On this episode, we’ll be talking about what donor breastmilk taught me about marketing my small business! Little bit of an unconventional subject, but there’s a zinger of a lesson to be learned here that you don’t want to miss. Resources mentioned: Human Milk 4 Human Babies Ice Mule Coolers Brand Photography Academy Lighting The Brand Session Season 4, Episode 8: My Marketing Playbook abbygraceph...

On this episode, we’ll be talking about a recent failure we experienced in business. Why it happened, what we’ve learned, and how we’re moving forward instead of staying stuck dwelling on what went wrong. Resources mentioned: Brand Photography Academy Lighting The Brand Session abbygrace.co/podcast

On this episode, we’ll be talking about how to turn off work when you’re not in the office in order to be more present for life happening around you. We’ll be covering the three practical steps I take to limit screen time to not only preserve time with my family, but to keep me from sinking into the endless loop of thinking about work 24/7. That’s a tall order as a small business owner, so let’s d...

On this episode, I’m speaking with Wendy Conklin of Chair Whimsy- Wendy is one of the most creative people I’ve ever met, one look at her website or socials and you’ll get exactly what I mean. Wendy is a chair designer and educator, and after being lucky enough to work with Wendy on the photographs for her recent book, I knew I needed to have her on the show to talk about the importance of PLAYING...

On this episode, we’ll be talking about my marketing playbook! I’m spilling how and where I market my brand photography business, and I’ve been really intentional about making sure social media ISN’T my main source of attraction. Saddle up, because this episode is gonna be GOOD. Resources mentioned: Julie Chenell Article Portia Jackson Brand Photography Academy Lighting The Brand Session Unsinkabl...

On this episode, we’ll be talking about how to plan out your year in manageable, bite-size chunks so that you can actually make progress on those big goals you’ve been moving from one year to the next! We’ll be covering the exact process Matt and I use to run our own year-end meeting, the same one I teach my BPA students, so that you can head into January feeling capable and confident, instead of...

On this episode, I’ve got some personal news that I’ve been waiting a really, really long time to share, and it still doesn’t feel real that I get to share this with you now! Resources mentioned: Bonus Episode: Our Story of Infertility Fit Mom to Be by Michelle Marie Fit

On this episode, we’ll be talking about email signatures, because somehow in the year 2023, I STILL get emails from folks who don’t have one. We’ll be covering why you need one, and more importantly, exactly what needs to be included. I’ve got a link for my favorite Chrome plugin to keep your signature feeling polished. Resources mentioned: Wisestamp Canva Season 2, Episode 1 : Yes, You DO Need Of...

On this episode, I’m rounding up the biggest takeaways from last weeks’ Beyond The Bridal Suite challenge, a weeklong free lesson series teaching tired, burned out wedding photographers how to replace even just a few of their weddings with brand photography, without needing to book a hundred+ sessions. If you missed the challenge? Consider this your TLDR, cliff notes version! Resources mentioned:...

On this episode, we’ll be talking about how to stop waiting for permission before you go after the big goals on your dream list. I’m covering how to prep and pre-vet your ideas to give them the best chance of success, and why a “no” isn’t the end of the line. Resources mentioned: Branding Foundations This Is Marketing by Seth Godin* Jab, Jab, Jab, Right Hook by Gary Vaynerchuk* Brand Photography A...