The Art & Science of Real Estate Negotiation

📺 Watch on YouTube and Spotify "Always be marketing. No two ways around that. You either sell or you're being sold. So which one do you want?" says Horace Robinson, a tenacious investor whose journey proves that real estate gold can be hiding in your own backyard. On this episode of The Art & Science of Real Estate Negotiation, Horace Robinson joins host Tom Zeeb to share how he turned simple...

Tom welcomes to the show Kitty Assenmacher, a successful real estate investor and licensed agent. Kitty shares her journey from being a novice in wholesaling to building her own business, focusing on acquiring properties and assisting local investors. She discusses the challenges of navigating the real estate market, the importance of genuine communication, and the value of community connections....

Tom welcomes to the show, a dynamic couple who transitioned from corporate jobs to being successful real estate investors. They share their journey, starting with the emotional and logistical challenges they faced when Laurie's father passed away, leading them to clean out and sell his house. This experience sparked their interest in real estate, and they dove in headfirst, learning the ropes thro...

Tom welcomes to the show a long time Traction member, David Hayes, who shares his journey to real estate investing, rehabbing vs wholesaling properties, and why real estate investment truly was something which he couldn’t afford to fail. Today, David joins the show to talk about overcoming the ‘fear of success’, face-to-face negotiation tactics, and the importance of sticking to your exit strategy...

Tom welcomes to the show a successful student of his, Sam Glavin, who shares what inspired him to venture out into entrepreneurial real estate, what drew him to Tom’s program, and how he’s dealt with massive rejection. Today, Sam joins the show to talk through his marketing strategies, recent rehab deals he’s completed, what ‘wholetailing’ entails, and his future investment goals. Key Takeaways 00...

Tom welcomes to the show a successful student of his, Bob Erwin, who has a background in real estate as an investor in distressed properties. Today, Bob joins the show to detail his deal flow and process, how he approaches the beginning phases of a negotiation, and marketing strategies that he has successfully implemented. Key Takeaways 00:53 – Tom introduces today’s guest, Bob Erwin, who joins th...

Matt Kamp is the Vice President of Partnerships at DealMachine, the highest-rated and most- reviewed mobile app to find off-market real estate deals. Today, Matt joins the show to discuss the many features of DealMachine, and how they are achieving their goal of helping real estate investors find deals. Matt and Tom talk about the numbers game that is Marketing, the importance of consistency, and...

Stan Friedman & Ange Lorenz are a husband-wife duo who have discovered the adventure of real estate investment and are reinventing themselves accordingly. Stan has a background in the financial industry and Ange is a former small business owner who loves real estate. Today, they join the show to discuss how they cope with unanticipated problems that arise from real estate investing, what it's...

Matthew Kimberley is the CEO of Book Yourself Solid Worldwide, author of Get A F*cking Grip, and creator of Delightful Emails, The School for Selling, The Single Malt Mastermind and more. Today, Matthew joins the show to discuss the nuances of negotiating and selling, how to exercise your ‘Sales Muscle,’ and the power of speaking things (or asking them) into existence. Key Takeaways 01:04 – Tom in...

Jake is a current student of Tom’s and today, Jake joins the show to walk Tom through some of the latest deals he’s made using the strategies and best practices he learned from Tom’s course. Jake talks about overcoming paralysis by analysis, the value of going back and forth in negotiations, and his future goals to pursue everything from wholesaling and flipping to holding. Key Takeaways 00:54 – T...

Dov Gordon is a marketing expert with a gift for helping businesses create simple, compelling marketing messages. Dov has been one of Tom's consultants for many years. Dov is the Founder of JVMM, a highly curated network of "thought-leader" entrepreneurs who promote each other. Recently, Dov decided it was time for another ‘leap.’ He shut down his own boutique coaching business and made JVMM his m...

Valerie Lucas is a real estate investor, Traction REIA member, and a student of multiple training programs, including Tom’s Total Traction program. She’s a dedicated and consistent entrepreneur who took a big leap of faith and has been rewarded many times over. Today, Tom and Valerie take a deep dive into her investment strategies, how Valerie used the power of marketing and consistency to grow he...

Steve Lloyd is a Founder and Managing Partner of several real estate development companies. He is responsible for investor relations, specifically securing capital from private sources for placement into acquisition, rehab, and development activities. Steve is well-known for his abilities to identify real estate market opportunities, and he is nationally recognized as an expert in raising and inve...

Roger Schulz just closed his very first wholesale real estate deal and helped improve his seller’s quality of life too! Tom welcomes his former student, Roger, to the show to break down the process, from start to finish. He explains in detail how he implemented the strategies and best practices learned from Tom’s course to find a property and seller, find a buyer, and facilitate a smooth real esta...

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate investor, developer and entrepreneur, Michael Fitzgerald. Michael is the owner of Gideon Properties and has over two decades of experience in real estate. Tom and Michael engage in a rich dialogue about what it takes to become successful in real estate,...

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast Chief Operating Officer (COO) of the National Real Estate Investors Association, Charles Tassell. Charles shares his experience as a commercial real estate investor and political lobbyist. He speaks to best practices and strategies for evaluating neighborhoods, the...

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate developer, fund manager and educator, Kathy Fettke. Kathy is the co-CEO of Real Wealth Network, a California-based real estate investment network helping local and international members build wealth through free education, resources and investment proper...

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate entrepreneur, David McGrady, who shares insights and stories he’s experienced while wholesaling. David talks about being consistent in your marketing and the importance of not letting fear prevent you from making offers. He opens up about the amount of w...

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate investor, Michael Vogel, who shares his experience as a rehabber, house flipper, and rental manager. Tom and Michael engage in a rich discussion about real estate investment strategies, the Lifestyle Design exercise and how to identify the right business...

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate investor and wholesaler, Ryne Lambert, who reflects on his journey as an investor, the types of deals he’s working on and the boom or bust nature of sales. Ryne goes into detail on marketing strategies, cold calling and the number one mindset shift neces...

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. Today, Tom welcomes to the podcast real estate investor and broker, Linda Locasio, who explains lease options, how to set up resale prices with a buyer and the average profit she makes on an investment. Linda goes into detail about how she operates as a real estate investor and key insights and lesso...

Key Takeaways 00:13 – Tom introduces today’s guest, John Campbell who joins the show to share his experience as a real estate investor and the deals he has in the pipeline today 07:26 – John speaks to other wholesale deals he’s working on 15:55 – The importance of persevering through the challenges of wholesaling 17:15 – John shares another story of his experience as a real estate entrepreneur 23:...

RESOURCES MENTIONED Tom Zeeb on LinkedIn: https://www.linkedin.com/in/thomaszeeb/ Tom Zeeb on Twitter: https://twitter.com/TomZeeb Get Traction on Facebook: https://www.facebook.com/TractionREIA Traction Real Estate Investors on YouTube: https://www.youtube.com/user/ProfitableUSA ABOUT GET TRACTION Tom Zeeb's Get Traction Podcast outlines exactly what it takes to become a real estate entrepreneur....

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. For a list of upcoming events visit our events page. Get your copy of Tom's latest book: How to Correctly Flip Houses for a Profit: The Fastest Way to More Deals, More Profits, and More Freedom! Click here to Listen and Subscribe on your favorite podcast app. Leave a rating a review at RateThisPodcas...

Welcome to the Get Traction Podcast, a show aimed at educating aspiring real estate entrepreneurs. For a list of upcoming events visit our events page. Get your copy of Tom's latest book: How to Correctly Flip Houses for a Profit: The Fastest Way to More Deals, More Profits, and More Freedom! Click here to Listen and Subscribe on your favorite podcast app. Leave a rating a review at RateThisPodcas...