The Art of Sway

Zingerman’s CEO, Ari Weinzweig, shares his best advice on leadership and committing to brand greatness by honoring humanity. Find out why staying humble is a *crucial* (and too often missing!) element in today’s business environments, and why everyone needs to make their own ‘revolutions of dignity’ in the workplace and home. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eventbrite’s social media lead, Sophie Vershbow, shares her insider info on what it takes for brands to succeed on today’s busy platforms. Learn about the two most important metrics *everyone* should be keeping an eye on in 2023, as well as the single biggest social mistake brands keep making — despite mounting evidence that it’s a bad idea. Learn more about your ad choices. Visit megaphone.fm/adc...

When it comes to influencer pricing, most brands are still asking, how much should we pay? And is there a way to standardize influencer rates as an industry? Listen to our conversation with Brian Camen, Senior Director of Media, Content, and Public Relations at the Ferrara Candy Company as we talk about what goes into determining influencer compensation and whether standardizing payments may be po...

Award-winning humor writer Wendi Aarons shares the joys and stumbles she's experienced on her road to self acceptance in her latest book, I’m Wearing Tunics Now. Learn how what started in the early days of blogging has transitioned to her second act in life where she is unapologetically realizing her dreams through her career as an author. Learn more about your ad choices. Visit megaphone.fm/adcho...

Ziad Ahmed is a 23 year old entrepreneur. He is the CEO of JUV Consulting, a Generation Z consultancy that works with clients to help them understand young people. He is also a founder of Redefy, a youth-run nonprofit committed to furthering equality. Ziad speaks often on the power of his generation and seeks to use his influence to impact marketing to GenZ. Learn more about your ad choices. Visit...

In Episode 9, Danielle Wiley speaks with Stephanie Ramirez, Senior Digital Strategist for Lyft. They dive into the challenges of being a social media manager, especially within the context of appealing to diverse and varied audiences. You can also hear Stephanie's take on which metrics are most impactful when it comes to analyzing the success of social media initiatives. Learn more about your ad c...

Shared nostalgia over old-school blogging, pursuing true activism without sacrificing joy, and why we’re wired to be of service — plus, how to hold personal boundaries online while remaining authentic. Learn more about your ad choices. Visit megaphone.fm/adchoices

Snapchat’s viability as an influencer platform, why we all miss coffee cup photos, and Tumblr re-entering the chat thanks to Elon Musk (?!). Plus, who’s being left out of the equal pay conversation for creators. Learn more about your ad choices. Visit megaphone.fm/adchoices

An award-winning filmmaker’s unique (and delightful!) take on using visual storytelling to influence people into action, and choosing to motivate through hope as opposed to fear. Plus, how streaming’s democratization of storytelling truly boosts Patagonia’s charitable brand mission, and why modern platform metrics help de-mystify purposeful brand advocacy. Learn more about your ad choices. Visit m...

Sparking positive change from within, the ONE key strategy for brands trying to manage a wild market, and the danger of brands staying silent on important issues. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ditching taboos and shame with award-winning parenting/life blogger turned authenticity media maven Rebecca Woolf. How can we push boundaries in the pursuit of truth and connection? Learn more about your ad choices. Visit megaphone.fm/adchoices

Studying influencers’ effectiveness, the surprising power of parasocial relationships, and how we REALLY feel about those CGI influencers. Don’t miss this great talk with Jared Watson, NYU Assistant Professor of Marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does Katniss from The Hunger Games REALLY tell us everything we need to know about Gen Z? Join us as we chat with trend expert, brand builder, and empathetic futurist Lynn Casey. Learn more about your ad choices. Visit megaphone.fm/adchoices

Our inaugural episode with creator/consultant Mary Nice dives into everything from TikTok’s unique vibe to oh-so-tricky ways gender conditioning can influence women in the workplace. Learn more about your ad choices. Visit megaphone.fm/adchoices