The Art of Sway

Want to know more about the intersection of social media and creativity in building vibrant, inclusive communities? Dive into this engaging conversation with Jen Joyce, Head of Marketing at Making, the groundbreaking social marketplace app for makers, crafters, and artists. From the rise of small creators to the influence of celebrity crafters, the power of social media in championing women and BI...

Unlock the secrets of successful influencer marketing with guest Katie Stoller, an experienced marketer and author of the "Influencer Insider Guide.” Get ready for expert tips, strategies, and real-life stories on harnessing the power of influencers to grow your brand — plus practical advice and inspiring insights for building genuine relationships online. Learn more about your ad choices. Visit m...

Join Dr. Marcus Collins — award-winning marketer, cultural translator, and author — as he takes us on a fascinating journey into how brands can navigate and influence cultural currents. We explore the intersection of technology and human behavior, the concept of cultural identity and how it influences our worldview, and much more. (Plus, get ready for a twist as we uncover how a Kansas City pork m...

When you’re consumed by the constant high-demand tasks of motherhood, how can you also focus on self-care, pursue your passions, and thrive in the career you love? Leslie Forde, founder and CEO of “Mom’s Hierarchy of Needs” highlights the complicated intersection between job, personal life, and motherhood — while sharing her revolutionary advice for influencing the pecking order of how things get...

Want to unlock the secrets of leadership and personal growth from a top expert in emotional intelligence and digital learning? Step into the world of Cheri Alexander, a powerhouse former C-suite executive now rocking the world of education.. Gain exclusive insights into her unique mentorship approach, which empowers over 250,000 Coursera students and is further amplified through her faculty role a...

Could the secret to overcoming stress in our complex world lie in the mastery of positive emotions? Esteemed psychologist and researcher Dr. Michele M. Tugade shares her fascinating insights on the transformative power of positive emotions. A renowned authority in the field of Positive Psychology, Dr. Tugade reveals how actively embracing joy, gratitude, and optimism can improve coping mechanisms,...

Can we finally have an elevated conversation around menopause? Let’s ditch the taboos and misconceptions in favor of straight talk that actually helps women embrace the power of change. Health and fitness expert Selene Yeager, famously known as the 'Fit Chick’, shares how women can keep crushing their goals throughout every age and stage. Learn more about your ad choices. Visit megaphone.fm/adchoi...

Are you all set for a nostalgic joyride? Join the funny and charming hosts from “The Pop Culture Preservation Society” as we discuss the often-silly influences from past and present, the powerful role of nostalgia in fostering connection and joy, and the (surprising!) importance of preserving cherished memories in today’s ever-changing cultural landscape. Learn more about your ad choices. Visit me...

Shoppable content and ‘shoppability’ is red-hot right now, but how can brands uncover best-practice strategies that truly move the needle? Bridget Fahrland from Edelman’s Connected Commerce offering reveals the secrets to creating engaging, frictionless e-commerce journeys that use influence to close the deal. Learn more about your ad choices. Visit megaphone.fm/adchoices

Too often, women’s approach to fitness is driven by weight loss goals, and is it any wonder this isn’t a sustainable and healthy mindset? Michelle Segar, award-winning health researcher and author of ‘The Joy Choice’ helps unpack the ways women can redefine our approach to fitness, with a focus on self-care rather than punishment. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aren’t we all officially tired of picture-perfect (and wholly unrealistic) depictions of parenthood? This conversation features Christina Soletti from Ergobaby, who shares her insider perspectives on the lasting brand power of authentic representation among moms. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to know how Instagram, flavor innovations, and eye-catching brand collabs all add up to a delicious recipe for marketing success? Leslie Polizzotto from The Doughnut Project shares her uniquely effective strategies for using influence to keep customers lining up for more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anyone else tired of ageism in media and marketing? In this episode, experience the powerful perspective of influencer/yogi/CEO Lorraine Ladish, who has a unique message on how we can change the narrative & create a more inclusive society for all ages. Learn more about your ad choices. Visit megaphone.fm/adchoices

Why in the Wordle do we need more diversity and representation in puzzle games? Wordle editor and New York Times puzzle editor Tracy Bennett helps us understand the important connections between influence and puzzles — and how makers can provide a more engaging and meaningful experience for players. Learn more about your ad choices. Visit megaphone.fm/adchoices

What can an award-winning youth development nonprofit from the South Bronx teach us about influence? Rocking the Boat’s founder Adam Green shares his unique strategies for engaging and empowering young people through experiential learning, community building, and collaboration. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the United States, 40% of businesses are owned by women — but ad agency ownership by women is just 0.5%!? In this episode, we dig into uncovering major industry equity gaps with Christy Hiler, agency owner and co-founder of Own It, a research-driven community working to see more women step into the position of ownership. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to hear about a modern method for successfully building authentic brand narratives — that’s actually been around for tens of thousands of years? Author Patrick Hanlon shares insider tips from his iconic book Primal Branding, which has become required reading at YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered what an influencer talent manager does, or what it’s like for brands to work with them? Johanna B. Voss represents multicultural female talent in the influencer space, and shares her insider scoop on best-practice approaches — and how to deal with the inevitable bad apples out there. Learn more about your ad choices. Visit megaphone.fm/adchoices

Disruption of the status quo and unprecedented levels of stress have led to teams on the brink of burnout: what’s the solution? Behavioral scientist and University of Michigan professor Dr. Jeffrey Sanchez-Burks shares his unique advice for using emotional intelligence and engagement to create more rewarding and effective work environments. Learn more about your ad choices. Visit megaphone.fm/adch...

Student athletes are transforming the influencer marketing space, but how can brands put their best foot forward with NIL deals? Sports marketing expert and NOCAP CEO Nicholas Lord shares his tips for high-engagement student athlete name, image, and likeness (NIL) strategies in 2023. Learn more about your ad choices. Visit megaphone.fm/adchoices

How can today’s brands authentically celebrate target consumer cultures — without the cringe-inducing appropriation we see way too often? Cultural engagement strategist/inclusive marketing expert Kimberley McArthur helps identify the critical nuances of culture and identity that help drive positive brand engagement.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens if today’s brands stop thinking of influencer marketing, and focus on *influence* marketing instead? Award-winning influence and digital marketing strategist Jason Falls reveals the surprising power move of taking the “R” out of influencer. Learn more about your ad choices. Visit megaphone.fm/adchoices

Social media platforms in chaos, creators dependent on algorithms for monetization — there’s got to be a better way! Patreon’s Head of Creator Partnerships, Sarah Penna, digs into the challenges with our current creator economy and shares her best advice for long-term creator success. Learn more about your ad choices. Visit megaphone.fm/adchoices

David Abrams (aka CheapyD) is the owner and founder of Cheap Ass Gamer, a popular website that established his cult status in the gaming world back in 2003. In this episode, discover David’s tips for using influence to connect with the unique, diverse communities of gaming fans — and the long-running power of affiliate marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are “influencers” just in it for the money, while “creators” have more noble artistic pursuits? Fractional CMO and Influencer/social marketing expert Lia Haberman helps shed light on today’s complicated creator economy issues, including why public disdain for the term ‘influencer’ is often rooted in misogyny. Learn more about your ad choices. Visit megaphone.fm/adchoices