The Art of Positioning

Unleash your brand's inner Broadway show (and build a powerful brand voice) with our guest today, Pascalle Bergmens! The fairy godmother of public speaking shares insights and brilliant tips on finding your main character's energy, balancing professionalism and personality in your voice, pitfalls to avoid in making your brand stand out, crafting compelling stories, and why she fears cows!...

Today’s The Art of Branding episode has Beatrice sharing her personal experience with tips on values, market research and drawing out your real brand personality. She tackles how to know if your values are “fluffy”, considerations and impact of powerful values, market research pitfalls to avoid, how to use market research to choose the social media platform for you and how to ensure your brand per...

In this episode, we dive into the art of crafting a magnetic brand persona with guest Roman Pikalenko, a LinkedIn legend and badass ghostwriter. Joined by his sidekick Pinky the flamingo, Roman shares his journey of building a unique brand and offers valuable advice on incorporating mascots or unique elements into brand strategies. We explore finding your own authentic voice, things to avoid, stay...

In this episode of The Art of Branding, Ariel Jackson joins us sharing her marketing expertise. With three successful businesses under her belt, Ariel reveals tricks and ideas on conducting market research, understanding your target audience, analyzing competitors, and staying on top of trends to navigate the market landscape like a pro. She spills the dirt on keeping her sanity intact while runni...

Find your brand direction with this episode with the multi-talented Paul Macklin. Living life to the fullest and pursuing his dreams led him to skydiving, mountain climbing, and exploring different countries while sticking up for the underdog. We break down how to define values that align throughout your business. The intersection of values and storytelling. And the impact on the brand and the abi...

“Would you date someone that doesn’t know what they stand for?” Today’s episode has Beatrice break down the first three episodes, sharing her personal experience with tips on mission, vision, why, and drawing out your brand voice. She tackles questions like spotting inconsistencies in your business’s branding and maintaining a clear brand voice across multiple platforms. Follow Beatrice Gutknecht:...

In this episode, Jerecy Ramanente, a mastermind in strategic design for health and wellness brands, joins us as we dive into the art of building a solid "Why" in the internal branding process. Jerecy shares insights on aligning values with brand identity and gives you the secrets to building a robust and resonant "Why" that drives success. Reach out to featured guest Jerecy Rem...

Delve into the world of brand messaging with Naida Allen, the master wordsmith and ghostwriter. Learn valuable insights on capturing your audience's attention, nailing the right tone, and creating an authentic brand voice that leaves a lasting impact. Don't miss this captivating episode filled with linguistic wizardry and actionable advice from the queen of words herself. Reach out to feat...

In the very first episode of "The Art of Branding," Beatrice teams up with business whisperer extraordinaire and master profit accelerator Michael Clift to spill the juicy secrets of successful internal branding and its crucial connection to business growth. Can I get a hecks yeah?! We delve into the importance of solid internal branding, aligning mission and vision, and the impact on ov...