The Art of Positioning

Can meme’s shake things up in the world of B2B? This week’s guest on The Art of Branding, Aiden Brannigan, the head of social at Marketing Millennials is here to set the record straight. In this episode Aiden shares his journey of taking the brand to over a million followers on LinkedIn, and other social platforms through the art of memes. Aidan and Beatrice explore the nuances of creating niche c...

Some marketing strategies simply need to be called out on, and that’s what this episode with Adriana Tica, a top 100 content marketing influencer recognized by SEMrush, and Beatrice get into. They discuss avoiding common marketing traps, the balance between learning and action, analyzing consumer trends, techniques to future-proof your business, and building a strong, relatable audience. Adriana a...

Even in the creative there can be drudgery, but in this episode with Dave Officer, founder of Doodle Juice Design he and Beatrice dissect the unconventional paths of creative pursuits. They discuss how formal education can stifle artistic passion, the challenges of standing out in a saturated market, and the need for disruption in branding, emphasizing strong copy over visuals. The conversation in...

What can be learnt from villains, anti-heroes, and morally grey characters - that can be applied to standing out and building relatability in business? The character traits and that’s what this episode’s featured guest Taylor Tudisco and Beatrice Gutknecht are covering in this episode of The Art of Branding. Tune in to explore how you can push your brand beyond conventional boundaries and create l...

How do you know which platform is best? And if it’s a podcast, how do you make sure that it resonates and is effective beyond hobby-level podcasts? That’s what Elijah and Beatrice discuss in this episode of The Art of Branding. They dive into the strategic approach of a successful entrepreneur with two podcasts, Sam Carr, who’s successfully tailored his content to a high-revenue target audience. T...

It’s easy to blur the lines when you’re deep in your business trenches, where you came in with the idea to do things differently, things end up looking oddly similar to that competitor. This episode brings the issue to the fore-front as we join Beatrice as she speaks to prior clients and powerhouse couple Brooke and Jeremiah, the Founders of Project Revolution, disrupting the norms in what is usua...

This episode of the Art of Branding podcast with Beatrice and co-host Michael evolves around on standing out in a market with limited resources. We chat about repositioning examples, including skincare brand Tatcha and ice cream brand Halo Top. We dive into avoiding direct competition by leaning into the unique, and building trust with customers. Michael also elaborates on the significance of hold...

Ryan Sully, founder of Podcast Principles, joins this episode of The Art of Branding, which focuses on distinctive strategic podcasting in a saturated market. Ryan shares insights on how to differentiate your podcast and align podcast strategy with personal and business goals. They discuss why traditional podcast models often fail and how to create content that stands out. The conversation also hi...

This episode brings back co-host Elijah Drown as they dive into the creative chaos of audio branding, exploring Elijah's unique approach to sound and podcast production. They discuss integrating sound into brand identity, sharing examples of how sound can evoke emotions and help businesses stand out, from ASMR to LEGO. From the history of impactful sound design to modern-day techniques, this c...

Zsike Peter, the founder of Vampire Digital, joins us for this episode of The Art of Branding. We discuss Zsike’s journey from Transylvania to the birth of her brand and transforming professional content with a vampiric twist. Learn about her rebellious spirit in the face of skepticism, her serendipitous inspiration from Dan Meredith. And more: Shaking up societal norms. How to maintain a disrupti...

Ready to shake things up? Join Beatrice and co-host Michael on the Art of Branding podcast as they dive into a no-holds-barred discussion on disruptive branding for business. Michael, known for his no-nonsense 'Don't Be Shit' approach and cap, shares his journey of business evolution and branding, sharing his initial struggles and subsequent business successes. They go into how to have...

A seasoned storyteller, keynote speaker, podcast host, and storytelling coach Francisco Mafuz is a trusted by top-tier organizations like PepsiCo and the UN. Francisco shares his journey of developing his 'story powers' brand, accidental innovation, and badass dynamic storytelling. Francisco shares how his superhero-themed branding emerged during the COVID-19. Francisco emphasizes the powe...

This episode introduces the two co-hosts who’ll alternate between episodes for season 2 of ‘The Art of Branding’ podcast, Michael and Elijah. Michael, with two decades of business experience, and Elijah, the producer behind 'The Art of Branding' and many more podcasts, share their thoughts on what it means to be disruptive. Together with Beatrice, they discuss the importance of purpose-dri...

This final episode of season 1 is all about flipping the script. Expect the least expected! There’s talk about breaking down brand strategy, disrupting the game with an effective brand strategy with relatable examples, common mistakes that B’s seen, how to get the buy-in from your audience, Beatrice’s emotional story of losing her dad and mom, a military coup, the uncertainties of uprooting her li...

So you’re thinking of expanding your business outside of your country or even town. Well, we’ve got an episode for you with the web designer and brand builder, who has her fair share of international experiences, and we’re mixing things up with Taylor and Beatrice’s experiences in globalizing brands. We talk about why global friendly-ing your brand even matters, the challenges, considerations in s...

Put two Aussie branding badasses in a podcast together, and what do you get? A whole lot of knowledge on the intersection and leveraging personal and business brands for a killer presence. Hayley Westoby, the founder of Gambit Collective, a pay-as-you-go marketing agency, joins to share how you can change the perception through branding well, the power of individual brands within a business brand,...

This episode dives into what it takes to successfully brand your podcast with the podcast professional Elijah Drown, who’s seen the shift from analog to digital firsthand. Elijah shares his journey and the unexpected influence technology has had on podcast quality. Divulging tips for creating killer podcast intros, avoiding podcast mistakes, the top 4 things to consider when starting your own podc...

Today’s The Art of Branding episode has Beatrice sharing her experience with tips on making sure your brand voice is consistent, teasing upcoming episodes, and discussing a bit about the journey so far over the last 16 episodes and how you can use the idea of anti-heroes to make your brand stand out. It’s a gem-packed episode in under 10 minutes! So, whatcha waiting for? Follow Beatrice Gutknecht:...

This episode gets down and dirty on how to crush your visual identity with brand guidelines and epic graphic design tips. Badass graphic designer behind epic content for exciting brands, Jane Kisnica, shares her experiences here. She spills how easy it is to work with clients internationally while traveling. Jane dives into brand guidelines, what they should include, cringy design mistakes to avoi...

In this episode, we're delving into the world of on-brand messaging for game-changing offers with entrepreneur Jessie Van Breugel, a top 50 LinkedIn creator in sales and marketing worldwide. Jessie shares how to authentically integrate personal passions into your brand, forming deeper audience connections. Uncover the power of consistency and strategic content for crafting compelling on-brand...

In this episode, voice actor Chris Tester who’s worked with the likes of Google, BMW, and Warner Bros shares his insights on creating a compelling brand voice, sharing: His journey from aspiring golf pro to versatile voice actor. Tips on building a unique brand voice, focusing on emotions and associations. How humor or vulnerability can make your brand relatable and memorable without confusing you...

Today’s The Art of Branding episode has Beatrice sharing her experience with tips on building a brand voice, differentiating, positioning your business, and using sound to make your brand pop. She tackles: How to make sure you’re consistent with your brand voice Defining your brand voice Example voice types Considerations when differentiating Types of positioning Using brand archetypes to springbo...

In this episode, Sri Mahabir joins Beatrice. She's a seasoned video marketing producer and coach with over 400 live-streaming shows. She drops wisdom bombs on activating your full brand potential through sound. Tackling, choosing the perfect background music, speaking techniques, awareness of cultural connotations, and debunking common misconceptions. Tune in, and let's activate those sens...

In this episode Beatrice and her guest Marcos Bravo explore the power of positioning your brand authentically. They dive into how to create a unique brand persona that resonates with your audience, the magic of tone of voice in branding, and explore strategies to leverage social media and video content for effective brand positioning. Let’s friggin’ go! 💪 Reach out to featured guest Marcos Bravo:...

Nourhan Elsayed, the Cleopatra of copy, joins for this episode spilling the secrets of how she positioned her brand to stand out. Nourhan shares how she’s differentiated through personality, using storytelling to stand out in a crowded market, balancing professional and personal in content and how #cockroachsunited became a thing for her. Reach out to featured guest Nourhan Elsayed: LinkedIn |  We...