The Art of Personal Branding | Branding Mindset Lifestyle

In this episode, Lara walks through the difference between building a personal brand and a corporate brand, sharing the pros and cons of each. She explains how personal brands can grow faster, build trust more easily, and make marketing simpler, but often rely heavily on you. On the other hand, corporate brands may take longer to gain traction, but they’re easier to scale, build a team around, and...

In this episode Lara walks you through how to build an offer that actually lasts. As part of the Iconic Brands series, she challenges the popular idea of “finding your why” and explains why your business needs a clear mission and vision — not a personal motivation tied to freedom, hustle, or even your kids. Your purpose in business must be rooted in the people you serve. From there, Lara guides yo...

In this episode, Lara breaks down the real difference between a side hustle and an iconic brand—and it has nothing to do with working harder. She walks through the mindset and intentional decisions founders must make before touching a logo, website, or Instagram bio, starting with mission, vision, trust, and long-term strategy. Lara shares real-world examples from brands like Divi and Skims, along...

In this episode, Lara introduces a new series focused on building an iconic brand for founders. She discusses the concept of a trust recession, the shift from an entrepreneur to a CEO mindset, and the importance of standing out in a crowded market. The conversation emphasizes the need for businesses to evolve and adapt to the changing landscape, highlighting the significance of credibility, author...

In this episode of The Art of Building a Brand , Lara shares a candid “wins + mistakes” review from her first year building Black Castle Homes. What actually moved the needle, what felt misaligned, and the decisions she’d make differently if she started again. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Instagram: ⁠https://www.instagram.com/larado...

In this episode, Lara shares her journey of trademarking her course 'The Wardrobe Edit' and the challenges she is facing while someone attempts to cancel her trademark. She discusses the emotional and legal complexities of running a business, the importance of understanding trademark rights, and her future plans for the course and her brand. Lara emphasizes the need for resilience and adap...

In this episode Lara highlights the benefits of getting a few clients offline, so that you can build your online business without the hustle and desperation of content creation for the purpose of getting your next sale. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: ⁠https://laradollkennedy.com/⁠ Instagram: ⁠https://www.instagram.com/laradol...

If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: ⁠https://laradollkennedy.com/⁠ Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠ Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

In this episode Lara details her Instagram break, what's new in her life, and how it will shift her business for the better. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: ⁠https://laradollkennedy.com/⁠ Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠ Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

In this episode we discuss what somatic healing is and how it can move you forward in your life. Lauren's IG: https://www.instagram.com/laurenwallacecoaching/ Lauren's Website: https://www.laurenwallacecoaching.com/ If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: ⁠https://laradollkennedy.com/⁠ Instagram: ⁠https://www.instagram.com/lar...

In this episode Lara interviews the lovely Elyse Theriac. Elyse is owner of Elyse Marie Photo and she specializes in Personal Brand Photography. They discuss why it is so darn important to invest in Brand Photography and how to stand out in your niche. Lara also spills the beans on her newest offer, The Secret Menu. The Secret Menu is an exclusive club that receives secret offers that nobody else...

In this podcast Lara talks about how creating space in your business leaves room for new offers, content ideas, and FUN. Join The Secret Menu Club https://laradollkennedy.myflodesk.com/thesecretmenu If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: ⁠https://laradollkennedy.com/⁠ Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠ Pinterest:...

In this episode Lara speaks with the lovely Emma Lightbown. She is a stylist, model, set designer, and QVC presenter. She does it all and shares Lara's unique perspective on the beauty of a solid brand shoot and how it can move you forward in your business. A little about Emma. Working within the fashion and advertising industry for over 20 years Emma’s diverse range of talents span across eve...

In this episode Nikki and Lara have a very frank conversation about bringing the "woo" world into your life and business and how it can bring about drastic changes. They also talk about how the basics of astrology can help someone with a personal brand find their brand colors and vibe. If you loved what you heard, don't forget to give the pod a review. Follow along with Nikki Website...

Going first in business can be difficult, but what if you made the move and it ended up changing your life? In this episode Lara discusses going first in business and how making the decisions that you feel are needed in your business, but may seem scary or out there, may actually change your entire life. Current Program Indulgent Brand Mastery https://laradollkennedy.myflodesk.com/ui1ws94ist If yo...

In this episode Lara shares a piece of advice that stopped the overthinking and prompted her to SHOW UP on social media and begin building her personal brand. Indulgent Brand Mastery Waitlist https://laradollkennedy.myflodesk.com/ui1ws94ist If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: ⁠https://laradollkennedy.com/⁠ Instagram: ⁠https://www....

In this episode Lara talks about 5 changes that she will be making in her business in 2024. They are small, but mighty and will have a huge impact. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: ⁠https://laradollkennedy.com/⁠ Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠ Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

More often then not we sucumb to the idea that a logo is what makes our business valid. While it can do a lot of things for your business, including increasing revenue. It is not necessary for EVERY business. In this episode Lara explains the logo from a brand designer POV and gives you 3 questions to ask yourself to determine if it is something you should invest in. If you loved what you heard, d...

Every day we have a different coach or online creator telling us to do something different. It can cause "squirreling". Where you change modes, directions, strategies, because you have heard something new and feel like that is the key to your success. In this episode Lara encourages you to find your own voice again and take your power back in your business decision making. If you loved w...

In this episode Lara and Shannon discuss Shannon's unwavering energy and belief in herself when she felt like she was trudging uphill in her business. This belief helped her break the income barrier and catapult her business into success and fulfillment. Shannon's Bio Chorus teacher turned online business & energetics coach, Shannon coaches ambitious, heart-forward women in building bi...

In this episode Lara discusses the do's and don'ts behind brand colors and why they ARE important to your business long term. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: ⁠https://laradollkennedy.com/⁠ Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠ Pinterest: ⁠https://www.pinterest.com/laradollkennedy/

In this week's episode, Lara shares the small piece of advice that changed the game in how she creates content for IG and markets her business. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/

Welcome to the podcast! In this episode Lara speaks candidly about putting together this podcast and how pulling back on a project can help you move forward into excellence. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: ⁠https://laradollkennedy.com/⁠ Instagram: ⁠https://www.instagram.com/laradollkennedy/⁠ Pinterest: ⁠https://www.pinterest.c...