The Art of Online Business

We break down common Facebook & Instagram ads mistakes and offer practical strategies for making your ads profitable. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ You'll learn how to fix the other common funnel mistakes that hurt your funnel revenue. Plus, we discuss why it's cru...

Michelle Knight, founder and CEO of Brandmerry®, is back to discuss the impact of brand storytelling on business growth.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She shares her insights on creating a brand that embodies authenticity, intentionality, and profitability.  She also explains h...

Michelle Knight, founder and CEO of Brandmerry®, talks about building a brand that's both authentic and profitable, reflecting the unique values and missions of entrepreneurs.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She shares how intentional branding has shaped her journey from sta...

Your funnel might be set up in a way that's costing you sales without you realizing it. We'll discuss how tweaking your funnel can drastically improve your conversion rates and increase your profits. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Watch this episode on our YouTube channel Visit The Art of Online Business website for Facebook Ads help  ‍‍ Wh...

Dama Jue, a funnel strategist and Thrivecart expert is back to break down the reality behind evergreen funnels and shares an easier way to boost sales without the constant upkeep. Dama brings a fresh perspective on making your business work smarter, with the exact strategy she uses to simplify the sales process. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit T...

Dama Jue, a funnel strategist and Thrivecart expert, shares her journey and how she uses strategic funnels and automation to simplify and enhance business operations. Dama also shares her tips for boosting sales and making business run smoother! ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Wat...

When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch. ‍‍ ‍‍ ‍‍ Cut your l...

Kelly, a brand strategist and visibility coach, shares practical strategies on how to increase your business's visibility with just ten minutes a day. She shares her unique approach to building visibility, leveraging her PR background to boost audience engagement and business growth. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Busines...

We learn about how Kelly's strategies help ambitious women grow their brands and her unique visibility methods that entrepreneurs can apply to their businesses. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Kelly Sinclair is the CEO of KS & Co and host of the Entrepreneur School podcas...

Jamie and I cover why starting your launch prep early can make a big difference. We focus on effective Facebook ads setup and share a pre-launch timeline that ensures everything runs smoothly.   ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ Listen to episode 843: How To Launch Like A Pro...

Gemma Bonham-Carter, an expert in online courses and AI sales funnels, talks about the details of her successful AI summit. She shares insider tips on managing an event that caters specifically to online course creators, discussing everything from revenue generation to operational strategies and speaker engagement. Plus, she'll share why focusing on a specific niche can really make your summi...

Gemma Bonham-Carter, a seasoned expert in personal branding and online entrepreneurship, shares her journey from blogging to building a seven-figure lifestyle-first business, diving into the world of online courses, AI, and sales funnels. We'll explore the pivotal role of mentorship and targeted strategies that propelled her from a passion project to profitable enterprise. ‍‍ ‍‍ ‍‍ Cut your l...

My wife and new co-host, Jamie, and I break down a launch gone wrong, explaining why running lead magnets during a product launch might just ruin your entire campaign. I recently wrapped up a launch season where a client split their budget between registration ads and lead magnets, hoping it would serve as a safety net.  ‍‍ Spoiler: it didn’t work.   ‍‍ ‍‍ ‍‍  ‍‍  ‍‍ ‍‍ ‍‍ ‍‍ Cut your lead gen cos...

Sales coach Renee Hribar joins us again to share her knowledge on making genuine connections in sales. She breaks down effective sales techniques, leveraging her extensive experience that started with selling pagers in the 90s. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you missed the ann...

We're discussing sales strategies with Renee Hribar, a powerhouse in the field who made her first million by age 25. Renee shares key mistakes women entrepreneurs make when selling for themselves and the importance of creating genuine connections in sales. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads h...

Considering putting your Meta pixel on someone else's website? No Bueno. Don't! While the idea might seem good so you can target more people with your ads.... Actually it can mess up your ad performance. We'll explain why, and what you should do instead.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Faceb...

Chelsea Wallace, launch strategist and copywriter, joins us again to dive deeper into the strategies for relaunching programs successfully. Alongside my new co-host Jamie, we discuss the critical aspects of doubling launch revenues, honing in on effective Facebook ad management and funnel optimization. Chelsea also shares how to make evergreen content work harder for your business, ensuring that y...

Chelsea Wallace, a launch strategist and copywriter extraordinaire shares how her lead magnets and funnels have successfully generated significant revenue for businesses. Chelsea talks about how to reduce overwhelm and boost launch revenue, all while ensuring business owners can focus on what they do best. She also opens up about the advantages of remote work and connecting with clients globally f...

My wife Jamie and I go over the ins and outs of hiring the right Filipino virtual assistant for your business. Jamie shares her proven strategies for vetting candidates thoroughly to increase the odds of a long-term, successful hire. We also discuss common pitfalls in the hiring process and how to set up a system that weeds out less suitable candidates. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF wit...

Jacques Hopkins shares how shifting from questionable tactics to ethical strategies boosted his revenue by 50%. We’ll cover practical ways to create urgency without crossing ethical lines—and why being upfront with your audience isn’t just ethical, it’s smart business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebo...

Jacques Hopkins, a seasoned online course creator and coach, joins me to discuss his journey from an electrical engineer to creating and marketing successful online courses.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We'll cover how Jacques leveraged personal experience with his own co...

We explore the telltale signs that it's time to get some assistance in your entrepreneurial journey. Are you already thinking about whether you should hire a VA? Not exactly sure what you'd have them do? This episode's for you.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Have us hire a...

Kinsey Soderberg, the creator of Authentic AI, shares how you can make your AI assistant sound more like you—more human.  Kinsey also gives a peek into her dual business ventures, highlighting how AI tools can significantly streamline processes without compromising the personal touch that's crucial in today's digital landscape.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-c...

Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by automating routine tasks.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She's the owner of Authentic AI and focuses on helping entrepreneurs use...

We're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences and shows how to choose and target each effectively in Meta Ad Manager.  Whether you're adjusting your ad strategy or setting up your first campaign, you'll learn how to handle the tricky parts of audience selection to improve your Facebook...