Kwadwo [QUĀY.jo] Sampany-Kessie

The Art of Online Business

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like  • sales and marketing optimization,  • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online exper...

Author

Kwadwo [QUĀY.jo] Sampany-Kessie

Category

Business

Podcast website

theartofonlinebusiness.com

Latest episode

Jul 6, 2026

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Episodes

What's working on Instagram in 2025 with Jodie Brown 02.04.2025

Jodie Brown is a marketing agency owner, educator, podcaster, and international luxury retreat host who specializes in helping coaches and educators refine their messaging, play to their strengths, and create marketing strategies that feel authentic and deliver results.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Face...

Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown 31.03.2025

Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get noticed and create content that not only builds their brands but also delivers results and reaches the right audience.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads...

Got a Winning Facebook & Instagram Ad? Here’s How to Create More (and Maybe a Better One) 28.03.2025

Want to make your successful Facebook and Instagram ads even better without starting over?  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ The key is improving the parts of your ad based on what already works. I recently helped a client with this, so today, let's explore these small, easy f...

The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins 26.03.2025

Gillian Perkins, a YouTuber with over 700,000 subscribers, is back to share how she turns YouTube traffic into sales.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Gillian explains how YouTube’s algorithm helps warm up leads better than most platforms. She walks us through her sales funnel—from the...

5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube 24.03.2025

Gillian Perkins is an entrepreneur and YouTuber with over 700,000 subscribers. She shares how she balances running a big family and being the CEO of Startup Society.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We talk about the challenges of growing a profitable online business and how she u...

Ads to your SLO Funnel Losing Money? Try this! 21.03.2025

If you're spending money on ads for your low-ticket offer but still losing money, I’ve got some tips for you.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’ve run almost four million dollars in Facebook and Instagram ads, and I’ve learned a few tricks to turn things around. I’ll show yo...

Want High Converting Emails? Do This First! Featuring Copywriter Elise Hodge 19.03.2025

Elise Hodge is back on the podcast to share how to create high-converting email sequences.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ After showing us how she turns $200 into $350 daily with Facebook and Instagram ads, she now breaks down what makes an email sequence truly connect with your...

How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge 17.03.2025

Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work....

Struggling to Make Ads to Your Low-Ticket Offer Profitable? Do This 14.03.2025

Let's talk about a common mistake in Facebook and Instagram ads for low-ticket offers. If your ads aren’t making a profit, your sales funnel might be the problem.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ After managing millions in ad spend, I’ve learned that without an order bump or...

Speaking Tips to Become the “Go To” Person in Your Niche Featuring Laurie-Ann Murabito 12.03.2025

Laurie-Ann Murabito, a well-known speaking coach, talks about how public speaking can help build your brand and grow your business.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Laurie-Ann explains how anyone can use speaking skills to become a trusted expert, even on non-traditional platforms...

How an Airport Shooter Changed Laurie-Ann’s Business Model 10.03.2025

Laurie-Ann, a best-selling author and host of the Be In Demand podcast, shares how she went from being painfully shy to mastering and teaching public speaking.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Laurie-Ann explains her unique approach, combining neuroscience with practical strategie...

High Meta Ads Lead Costs? Your Lead Magnet Might Be the Problem 07.03.2025

Let's break down how changing a lead magnet can seriously cut down lead costs on Meta ads. I share a real case where a client’s lead cost dropped from over $20 to just about a dollar—just by switching their lead magnet.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Before that, I tested e...

How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello 05.03.2025

Polly Lavarello, an everyday sales strategist, shares the reality of evergreen sales strategies and how they help businesses grow in a steady and sustainable way.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She talks about the challenges of traditional launch models and why she shifted to a...

Making Six Figures as an Every Day Sales Strategist Featuring Polly Lavarello 03.03.2025

Polly Lavarello’s evergreen scaling strategies turn audaciously ambitious and highly-skilled business owners into Cushy CEOs. Polly shares her journey and shows how small, consistent efforts can lead to big results.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Get the book " The Courage To Be Dis...

Get the Highest Quality Lead at the Lowest Cost 28.02.2025

Remember: Low-cost leads don’t always convert . If you're only focused on getting the lowest cost per lead, you might end up attracting people who have no real interest or can't afford your offer. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Today, I share how to get the best leads w...

Why Not All "Bro" Marketing Tactics are Bad and What That Means for your Business, Featuring Rob Marsh 26.02.2025

Rob Marsh is back to talk about "bro" marketing—why some people don’t like it and why not all of it is bad for your business.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Let's clear up the myths around these marketing strategies and highlight the benefits of tactics that many see a...

Building THE Leading Copywriting Community featuring Rob Marsh of The Copywriter Club 24.02.2025

Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Rob shares his journey from direct mail to dominating the copywriting scene fo...

Why I Let Go of My Old Courses to Create New Ones 21.02.2025

Out with the old, in with the new!  I'm phasing out my old courses and rolling out new ones that better fit what course creators and coaches truly need today.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I share why I made the switch, the lessons I've learned, and how the new course...

The Road to 100% Sales Call Conversions: What Most Miss at 60% featuring Dielle Charon 19.02.2025

We're back with Dielle Charon, a certified life coach and sales expert who transitioned from a 9-5 job to coaching and empowering women of color to achieve seven-figure incomes.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Dielle introduces her Power 75 Framework, which goes beyond the u...

Making Seven Figures Teaching Sales to Women of Color Featuring Dielle Charon 17.02.2025

Dielle Charon, MSW, is a certified life coach and 7-figure sales expert for WOC coaches. Dielle shares her journey from social work to empowering women of color through her sales programs, Five Figure Freedom and Six Figure Liberation .  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Dielle disc...

How to Run Ads on Instagram in 2025 (for Course Creators and Coaches) 14.02.2025

Hey there, Course Creators! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content.   ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Watch this episode on YouTube! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I walk you throu...

Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen 12.02.2025

Krissy and Claire are back to share expert tips on making websites that work really well. They focus on the importance of strategy over design, explaining that your site should focus on what customers need rather than just looking attractive. Learn about common pitfalls like focusing too much on personal achievements, which might not appeal to the audience. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF...

How Two Sisters Built a Successful Website Design Business Featuring Krissy Chin & Claire VanBemmelen 10.02.2025

Krissy, an author and business strategist, and Claire, a brand and website designer, are the sister duo behind the success of KNC Creative. They started their journey with a small project and now help other business owners create websites that look good and work well.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebo...

What a Sales Copywriter Taught Me About My Low-Ticket Offer Sales Page 07.02.2025

Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page.  ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions. I also...

Getting less than 100 downloads per episode? DO THIS. Featuring Justin Schenck 05.02.2025

Justin Schenck is back to share powerful insights on growing your podcast by focusing on building a strong brand, instead of just marketing. He discusses the influence of personal interests in creating engaging content and the important role of persistence in podcast success. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for...

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