The Art of Online Business

For the past few years now, we hear people saying that email is dead. Well, I have news for you. It’s not. Email is still one of the best ways to build relationships with your audience.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Yes, open rates have gone down. But there are different ways to inc...

Managing people has never been something that I've super enjoyed. I also don't think I'm all that good at it either. I mean, since starting my business almost 8 years ago, managing my team is a skill that I feel like I've gotten a lot better at, but I still feel like I'm not very good at it.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit Th...

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Now he’s close to making seven figures, and really only working two hours a week. And...

Most people view revenue as the measure of success of a business. But I want to offer you a different perspective. Sure, you might hear about those businesses saying that they’re making seven figures, but that’s often just topline revenue.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ What you don’...

Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, add...

As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I then record a personalized Loom video with my critique, ideas and feedback. This year especially, I’ve been getting...

There’s a shift happening in the online space. And I love it. People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ And now people are show...

The word “impact” gets thrown around a lot these days. It’s overused. It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them. Myself included.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook A...

In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them,...

As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Yes, in order to grow in your business you need to become a diff...

If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This has happened to m...

Are you confused why your Facebook stats aren’t in sync with your other platforms? If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ That’s why I advise that you don’t look...

Thinking of using TikTok to increase leads and traffic for your online business? Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ It’s one of the top downloaded apps today, and I’ve read recently wh...

I’m begging you to stop creating small offer funnels in your business…You have to stop chasing the shiny object and instead, focus on what's more important in your business.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Small offer funnels are nothing new. They have been around for years, and I...

Anxiety has played a large part in my life and my business over the last 7.5 years.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story. Her anxiety has empowered her to work l...

Have you ever thought about switching your course to a membership?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a busines...

Do you use any type of quiz as a lead magnet in your business?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us...

What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ While also doing this exercise, you can identify who your next hire should be so that you can scale your business. In my opinion, y...

You need to understand your financial metrics when it comes to your business. I say this ALL the time, so we are actually getting into the details of it in this episode.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I am joined by Michael King to talk about the critical four financial metrics of you...

Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I put my business decisions through what I call the values-based decision filter, and I do this no matter how big...

Are you considering creating a community? Are you in the middle of creating a community in your business right now?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considerin...

Do you use a scorecard in your business? I hope that you do!   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you...

Are you confident in your marketing efforts? I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is h...

If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward…  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ It might for some of you, but it’s likely not going to for most...

Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur a...