The Art of Online Business

Today we’re going to continue our conversation about the mental health side of running an online business.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’ve talked about it a few times over the past few months because it’s so important. I’ve struggled with it for much of my life. Over the past eigh...

In today’s quick tip episode we’ll talk about high-ticket sales. Specifically, how to sell more high-ticket offers, with zero “selling.”  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I want to define "High-ticket," as an offer that you sell that is north of $5,000. $5k and above. Whether i...

Karin Carr is a realtor who helps other realtors, brokerages, and teams learn how to use YouTube and Google to generate leads. She does it really, really well.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She’s also a former member of our Accelerator coaching program. In the summer of 2018, Karin C...

In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.” I was recently auditing an Accelerator member...

Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In almost 600 episodes, I’ve slept on it. I haven’t talked about it. T...

Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’ve been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I...

I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Brittany is a brilliant conversion copywriter and launch strategist. She writes all th...

This is another quick tip episode here on the show. It’s another, “What would Rick do?” episode. What would I do in a certain situation?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In these episodes I take a specific situation, like a coaching call that I’ve recently done, and share what the perso...

I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creating offers, and why it is the one of the foundational skills you need as an online business owner.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Eight years...

On today’s quick tip episode, I want to take you behind the scenes and share a recent hot seat session from our Accelerator coaching program.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Our member is asking what she should do with her evergreen webinar funnel. Should it continue? Should she add to...

For today’s episode I’m excited to bring you part two of my interview with Kim Wenzel.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you’ve not yet heard part one, go back and listen to part one. It’s going to make today’s episode make way more sense if you’ve listened to last week’s show. I brok...

This is another quick tip episode here on the show.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ When I started these quick tip episodes several years ago, the plan was to have them be around 10 minutes or less. In the past year and a half, they’ve gotten a little bit longer. I realize that, but I’...

Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Joining me on today’s podcast—today is part one and next week is part two—is Kim Wensel. Kim believes we are m...

Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to buil...

Today, I have another great case study for you. I love sharing case studies, especially profiling my Accelerator coaching students, which is what I’m going to do here today.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I want to share with you the journey of Brittany Hege. Brittany is a math educat...

Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ What I want to...

My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for F...

There are two things I see, time and time again, that hold people back from scaling their business.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’m speaking from experience, because I went through these myself for a long time in my business. Today on the show, I’m going to share these two roadbloc...

Back in 2016 I had a complete breakdown.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore. In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first...

Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook...

Today is part two, of my interview with Diana Tower.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how...

I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ For many of you who have been listening to the podcast for a while, my affinity for simplicity should not...

Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical adv...

Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ For today’s show, we’re going to listen in on a call...

One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Losing members is commonly called “churn,” and it’s constantly on the minds of many online...