The Art of Marketing Operations

If you’re a content marketer, video is the most powerful tool in your arsenal. But video is not what it used to be — AI, another equally powerful tool, promises to redefine content marketing. Does it live up to the hype? In this episode, Augie Johnston , Founder of Vidchops , shares how to get the most out of your video content and decodes the mysteries of AI’s role in shaping the future of conten...

In healthcare, your tech stack should serve your patients — not strain your patience. From martech delivering a unified user experience, how do you ensure you’re selecting the right technology for your business when the choices seem endless? In this episode, Rich Phillips , Managing Director at Huron, shares how he cut through the noise to integrate technology seamlessly to serve both the business...

One major sign of a successful triumvirate of data processing systems: scalability. Without data analysis and metrics, you can’t succeed. But the systems and processes that will lead to progress will vary depending on your business size, industry and stage. It isn’t until your processing systems have stood the test of time and grown with you that they can truly prove success. According to our late...

Open AI has been given a big boost with the launch of programs like ChatGPT and everyone is buzzing (or complaining) about its potential. But just how the new technology will shape the future of marketing operations is largely up to how we in the industry harness it. Our host, Glenn Bottomly , Chief Marketing Officer at Taylor , breaks down the opportunities that Open AI can have for marketing tea...

Coffee is a competitive market these days and leveling up your game in the industry puts you against some big players who have deep brand loyalty. So how can your brand stand out in crowded markets? Erin Newkirk, Chief Brand and Marketing Officer at Caribou Coffee, talks about brand marketing strategies that start with a deep understanding, and solution, to a human need. And most importantly leani...

Marketing Ops is about synthesis and bringing together ideas, or disparate knowledge to create effective strategies that solve problems. This is especially true when you are coming in and reconfiguring an existing process or working to bring digital and physical asset teams together. Our guest today is Amy Strickland, Director of Marketing Operations Consulting at Cella. Her diverse background at...

Inventors and entrepreneurs start with a product- usually one they are passionate about. But just because you have a product doesn’t mean you have a brand. Successful entrepreneurs turn products into powerful brands and most importantly, brands that tell a story. Allen Iov, CEO at Brands 10x, is a serial entrepreneur in the e- commerce space. He is constantly creating new products from the ideatio...

Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing tactics, and spread it across a variety of channels. Today’s guest, Lauren Teixeira, Senior Manager of Demand Generation at Highspot, has been experimenting and fine tuning some of these key concepts for...

In today’s job market many are taking advantage of the “great resignation” to make a job change. What does this look like for a marketing operations professional who is now moving to a whole new culture and set of problems to solve? Debra Schad, Senior Manager at Indeed.com, has just transitioned to a new role at the tech company after 15 years at Adidas. She knows she is coming in with a solid fo...

Gone are the days when you would just pop over to your colleague’s desk to ask for a missing piece of copy, or run into them to chat about that brief for your next meeting. Marketing technology is a rapidly changing industry, but workflow platforms are arguably the most important tech space for an operations team in our new remote work lives. Heather Carl, Marketing Operations Manager at Missouri...

When it comes to balancing between utilizing and protecting personal data, there is probably no area more fraught for marketing professionals than the healthcare industry. With changes to regulations protecting personal data, digital experiences can struggle to keep pace with in-person patient care. Christ Dufresne, VP of Digital Products and Marketing Technology at Allina Health , is working to s...

Focusing on your customer first may seem like the best strategy in marketing, but so much can get lost in the process before you ever even get to your customer. While marketing is a very creative field, we sometimes forget that the analysis of data is the real driver of success — and what all creative assets rely on. Without proper testing and reporting of critical data, we’re left with ineffectiv...

Collaboration means more than just working together. It’s determining the strengths and needs of every person on your team to make a cohesive plan for success. In this episode Alesha Strycharz, director of marketing operations at Bozzuto, shares her insights into reducing friction for client facing interactions and how to recognize and maintain a growth period for your business. Join us as Glenn a...

A complex sales environment can be a challenge for marketing operations professionals, but it is also a premier setting for experimentation and innovation. When this is your day-to-day at a start-up, you have the added opportunity to test for scalability during rapid growth. Jaclyn Adams knows this landscape well. As the Senior Marketing Manager at Papa, she is working across B2B and B2C audiences...

A solid and detailed process is always going to be critical to scalability. But you can’t hone in on your process and refine anything if you are not mapping your process and paying attention to the small details. This is equally true for the process of creating physical or digital marketing assets. Julie Volpi, Director of Marketing Operations at Tractor Supply Co., knows she needs to lean into ch...

Tailoring your message to different audiences can be both a challenge and an opportunity. Especially when that message can be a sensitive and tricky subject like providing health care coverage for fertility services. Erik Eaton is Director of Marketing Operations at Carrot Fertility, a company whose mission is to meet the growing demand for employee fertility benefits. For him, messaging to multip...

Marketing operations is different in every industry. That’s no less true for healthcare, a space notorious for stringent conditions on compliance. Of course, that adds a very important layer to consider when developing a robust strategy. Good thing there are people like Mark Clark, Senior Manager Marketing Operations at Indivior, who get the value of cross-collaboration and breaking down barriers...

A strong marketing strategy in 2022 has to look at social media influencers. It just does. But knowing when to jump into the influencer market isn’t always so clear. A lot of questions need to be answered first, like where are we at with our brand recognition and how do we set expectations within that relationship? Here, Chelsea Johns, Director of Marketing, at Swoon, gives the inside scoop on wha...

A large part of marketing is about driving growth, but what good is scaling any business without the right processes to navigate that expansion? That’s why a growth mindset, rooted in prioritization and adaptability, is a must. Our guest, Matthew Guerrieri, Chief Marketing Officer at Medical Guardian, has risen through the ranks of marketing not only by his entrepreneurial prowess, but because he...

Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing tactics, and spread it across a variety of channels. Today’s guest, Lauren Teixeira, Senior Manager of Demand Generation at Highspot, has been experimenting and fine tuning some of these key concepts for...

Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it’s also essential in fine-tuning your work flow. Today’s guest,Jason Knaggs, Manager Marketing Operations at BECU, shares stories from his experience that highlight the true benefits of adapting to agile principles, and turning failure into fruition. Join us as Jason discusses: What exactly agile processe...

It can be easy in marketing operations to get distracted from the broader picture: the strategic landscape central to all successful marketing campaigns. We work on tight deadlines, have many demands from multiple corners of the company and are intent on delivering results. But remaining focused and thinking like a CEO is essential. Today’s guest, Chris Musk, Manager Marketing Operations, Buffini...

What has changed in high-level digital marketing since the worldwide launch of the iPhone? In such a rapidly evolving industry, sometimes you need to take a step back and reflect on the years past to uncover the insights you need to tackle the changes and challenges of today — and those waiting on the horizon. Today’s guest, Jeff Campbell, President of aiCommerce, who has gathered a wealth of such...

Ben and Jerry’s is a worldwide brand that is trusted and loved by many. What does it take to support and grow a brand of this size? Today, Rebecca Robinson, Head of Marketing Operations for North America at Ben and Jerry’s joins us to share the unique journey the company has embarked on and how they keep growing and maintaining their unique, equitable brand. In this fun and delightful conversation...

Promoting a major motion picture in the entertainment industry has its own specific marketing needs and challenges, but there are distinct lessons for the wider marketing community. On this episode Ross Necessary, Senior Vice President of Global Marketing Operations and Exhibitor Relations at Lionsgate, joins us to share how some of our favorite films get promoted and distributed. In this insightf...