The Art of Marketing Operations

Our health is extremely personal, so it makes sense that you would want your healthcare provider to emphasize the importance of understanding the lived experiences of patients to enhance the human dimension of healthcare. But how do we do this as marketing professionals? I n this episode Jay Sivasailam , Chief Growth Officer at UCare , delves into the intricate realm of healthcare marketing and op...

How can brands navigate the ever-shifting landscape of e-commerce and brick-and-mortar operations? Kenji Gjovig , Founder and Managing Director at Bayfield Company , knows the intricate balance that brands must strike when transitioning from direct-to-consumer (DTC) to more traditional commerce. You cannot accomplish the move without a laser focus on content creation that grows opportunities and e...

Diversification is now officially table stakes in any marketing strategy. Jeff Campbell , President at aiCommerce , shares his experience navigating the current marketing terrain, detailing the imperative of holistic growth and diverse channel strategies for brands. Understanding the essence of authenticity in content creation is no longer optional, especially if you want to appeal to younger gene...

Odds are, you publish or share regular reporting. When was the last time you took a step back and asked yourself why? Why this specific data? Why report this specific way? Why at this interval, in this format? According to Sowmya Kotha , Senior Marketing Manager at Planet , you can’t unlock true problem-solving creativity until you ask the big question: why? The world changes every single day. If...

Retailers are building their own, closed houses. By offering a seamless digital and physical experience, brands are able to create brand loyalty like never before. Dave Glaza , Founder and CEO of Digits Agency , believes that increasing the number of touchpoints and blending physical and digital is the new way of great marketing — through data. Join us as we discuss: Seamlessly blending physical a...

Accounting and marketing have a lot in common. The most important thing — they’re both about process. Justin Noznesky , Chief Marketing & Strategy Officer at AtriCure, Inc. found his way into marketing by accident, beginning his career path in finance. This unique perspective has allowed him to effectively execute marketing in the highly regulated field of medicine. He shares lessons learned,...

You have worked hard and invested endless time, talent and capital into developing the perfect product, business and marketing plan. But without one crucial component, all of that investment goes down the drain. The customer experience has the power to make or break a business. Without a great customer experience, your business will flounder, no matter how well-planned it is or how great your prod...

More often than not, sales and marketing teams are at odds with one another. Leaders position each team, looking for attribution — asking which team and initiatives lead to a closed sale. According to our guest Xander Broeffle , Director of Marketing Operations at CS2 , this mindset is not only inefficient and inaccurate but also dangerous. Building alignment between your sales and marketing teams...

The first person to touch your product isn’t a buyer — they’re a marketer. Andrew Wagner , Chief Marketing Officer at Mighty Spark , says marketers are far more than advertisers — they’re more like general managers. Marketers play a role in every function of a business from product ideation to design, development, sourcing, manufacturing, distribution and beyond, meaning they must work with leader...

Building a star-studded marketing strategy without fundamentally understanding your customer is impossible. Getting to know your target demographic at a core level should be step one for every marketing strategy, so deeply ingrained into the culture that it is second nature. From there, building a strong, concise strategy is key. Retaining genuine human elements, such as physical marketing, is as...

In a world where every company is shifting to digital marketing, the only way to stand out amongst the crowd may be a reassessment of the value of physical marketing. This does not mean you have to sell your website domain and only utilize mailers and billboards. Building a bridge between physical touchpoints and digital tools can make your brand shine above the rest. Kymm Martinez , Chief Marketi...

Marketing operations is often the center of organizational excellence — it’s essential for driving other marketing functions. When you can upskill your marketing team by making them more efficient at what they do and upscale that team by applying those newly learned or refined skills, your marketing team can become a force multiplier, increasing overall business performance. We’re joined by Pedrum...

Want to eliminate the guesswork in marketing? Stop believing everything you think. Your predispositions, previous experiences and knowledge may actually be holding you back from your best messaging and positioning. This is the mindset embraced by this episode’s guest, Patrick Strother , Founder and Chief Marketing Officer of Strother Communications Group . The more experience you have, the more te...

You have the key to creating a synergistic strategy across multiple mediums, and it's not all online. The days of commercials may seem far behind us, but in truth, they still have ample power when it comes to brand legitimacy and recognition. Elena Hengel , VP of Marketing at Marketing Architects , believes TV advertisement is the ultimate support for social media and direct mail marketing. Using...

People will always function well in environments they trust — customers and marketers are no exception. Chopping ambitious goals into manageable pieces with well-defined action items creates a more cohesive terrain for growth and feeds into authentic trust between customer and marketer, as well as marketer and company. Zach Shelley , Senior Director of Marketing & Operations at Uncommon Sports...

You have to make quality use of every single part of the marketing budget buffalo. Stretching each dollar, in both for-profit and nonprofit environments, creates optimized marketing strategies — and formulating a strong, simple direction for campaigns is step one. Alissa Nixon , Head of Vertical Operations and Marketing at Siemens USA, Low Carbon Tech Board Member and World Affairs Council YP Exec...

The best marketing teams view all of their processes through the lens of the consumer. What takes the consumer’s experience from just satisfied to absolutely blown away? At the top of Cassie Tucker’s list is keeping communication concise while making the consumer the number one priority. Wearing many hats as the Marketing Strategist at Camm Media , as well as a Copywriter, Podcast Host and Former...

Your business is constantly looking for solutions to problems. Inefficiencies leave your team spending far too much valuable time on tasks that can be solved by Martech tools. But when you evaluate potential software, you find thousands of options, each with its own potential to solve your problem or alternatively, leave you struggling with more challenges. So do you decide which problems need to...

For years, influencers have been breaking into industry after industry. While they were once found promoting products like viral leggings and health drinks, the influencer marketing trend has spread, with niche leaders emerging across diverse B2C and B2B worlds. But there’s a big difference between influencers and content creators, according to our latest guest Alessandro Bogliari , Co-Founder &am...

Every marketing move should come with a distinctly measurable outcome that ties directly to ROI — this popular mindset stifles creativity, and ultimately, decreases the power and leverage of your marketing team. Our latest guest, Doug Zarkin , CMO at Pearle Vision, didn’t find himself Brandweek’s Marketer of the Next Generation and Crain’s NY Notables in Marketing by carefully calculating each and...

Operationally excellent functions can supercharge your business, launching teams towards efficiency and distinction. Unfortunately, this rhythm of strong practices with plans, goals, measurements and systems is lacking across marketing teams. We met with Peter Mahoney , CEO & Founder at Plannuh , to discuss exactly why most marketing teams lack this vital alignment, and how you can build a str...

Imagining everyone in their underwear at a meeting is a thing of the past. When your team is flustered or afraid, how do you help them to overcome their fears to put their best foot forward? Minimization of fear (and much more) can help a team form strong connections, leading to the next groundbreaking idea. Today we speak with Cate Hollowitsch , Chief Marketing Officer at Nesnah Ventures — the pe...

These days, Martech provides marketers with plenty of time-saving tools that promise to free them up to spend more time on the human aspects of their job. The problem is: If you aren’t careful, Martec may as well translate to “doing it wrong, faster.” And that’s where Laura Patterson , best-selling author and President at VisionEdge Marketing , says Marketing Ops can step up to help. She joins the...

Marketing Ops is a fantastic, stable career path and hiring for its essential skills is something every business should be doing. So, why is imposter syndrome endemic in the profession? More importantly, what can be done about it? In this episode, Naomi Liu , Director, Global Marketing Operations at EFI , joins to honestly examine the causes, symptoms and cures for imposter syndrome in Marketing O...

Why did we start a podcast? It wasn’t just because it’s fun (even though it is). We did it because it works. And it can work for you, too. In this episode, Lindsay Tjepkema CEO & Co-Founder at Casted , shares why podcasts are such effective tools for marketers and the secrets to finding success with one in your business. Join us as we discuss: How podcasts help establish credibility and build...