The Art Of Entrepreneurship

This episode of The Art of Entrepreneurship is for anyone who’s relied on customer feedback or survey data but still felt like they were missing the full picture. My guests today are Holland Martini and Maria Vorovich, co-founders of GoodQues, the “anti-research” research company that’s turning the industry on its head. Maria and Holland share how they approach data differently—from rethinking sur...

This episode of The Art of Entrepreneurship is for anyone who feels like their own habits might be getting in the way of their success. From overanalyzing and underpreparing to blaming others and letting fear call the shots, I’m walking through 10 bad habits that I’ve seen (because I’ve committed them myself!) that can hold you back at work and in life. Make sure you tune in for a candid look at h...

This episode of The Art of Entrepreneurship is for anyone who’s struggling to get their brand to stand out in a sea of sameness—and wants to build something that actually resonates. My guest today is Stephanie Roland, Accelity’s Brand & Marketing Director. Stephanie and I discuss how to identify your buyer personas, map the buyer’s journey, conduct stakeholder interviews, and find the “winning...

This episode of The Art of Entrepreneurship is for anyone who feels like they have to “earn” doing something nice for themselves. I’ve been thinking a lot about how often we deny ourselves basic pleasures—rest, new clothes, time to just chill—because we feel like we haven’t worked hard enough to deserve them. In this short solo episode, I’m sharing how that mindset shows up in my own life, especia...

This episode of The Art of Entrepreneurship is for anyone who wants a repeatable process for building and scaling companies. My guest today is Lior Weinstein, serial entrepreneur and Founder of CTOx. Lior and I discuss where entrepreneurial drive comes from, how to create a predictable process for growth, why micromanagement fails, and what he optimizes for first when building a business (spoiler:...

This episode of The Art of Entrepreneurship is for anyone out there trying to build an effective marketing strategy but feeling stuck in the outdated funnel mindset. I’m sharing what I’ve been talking about with clients (and thinking about constantly): how today’s buyers actually behave. They’re doing their own research, bouncing between channels, and making decisions on their terms—not following...

This episode of The Art of Entrepreneurship is for anyone who wants to build a marketing plan that actually walks the walk through every stage of the buyer’s journey. In part 2 of our conversation, I chat with Stephanie Roland and Michael Ray, lead strategists at Accelity, to map out what it really takes to create marketing that works from first impression to closed deal, and beyond.  We dig...

This episode of The Art of Entrepreneurship is for anyone who’s tired of throwing spaghetti at the wall with their marketing—and wants it to finally stick. My guests are Michael Ray and Stephanie Roland, lead strategists at Accelity, who approach marketing from two different but equally valuable angles—performance and brand. We dig into what it really means to build a marketing plan from the groun...

Want to show up more confidently and make your voice heard in business? This episode’s for you. In this episode of The Art of Entrepreneurship, I’m talking about how your voice is something you build over time through observation, preparation, and asking the right questions. Whether you're early in your career, quiet in meetings, or just figuring out how to contribute in a room full of big shots,...

My guest is Kison Patel, founder and CEO of DealRoom and host of the M&A Science Podcast. We talk about why you should start thinking about your exit long before you’re ready to sell, how to build relationships with potential acquirers, and what really goes into valuing your business. Kison shares the biggest mistakes founders make during M&A—and what to do if a deal falls through. Make su...

This episode of The Art of Entrepreneurship is for anyone who’s ever felt overwhelmed by the idea of launching (or re-launching) a brand and doesn’t know where to start. My guest today is Michael Ray, our Strategic Marketing Director at Accelity. Michael and I discuss how to build buzz before a launch, what makes a campaign theme stick, and why launch day isn’t nearly as important as you think. We...

There’s a lot of talk lately about hustle culture—glorifying long hours and non-stop work as the only path to success. That kind of mindset just doesn’t fly with me (or my team). In this episode of The Art of Entrepreneurship, I’m sharing how we approach growth, motivation, and momentum without burning people out. I talk about how we’ve built a values-driven team at Accelity, from quarterly conver...

This episode of The Art of Entrepreneurship is for anyone who’s navigating the ups and downs of building a startup during unpredictable market conditions. My guest today is Kyle York, co-founder, CEO, and managing partner of York IE VC firm that focuses on investing in pre-seed and seed-stage companies. Kyle and I talk about the mistakes companies are making right now, what to do if you're looking...

Too many companies pour money into marketing but stop short of making the bold moves that truly set them apart. In this episode of The Art of Entrepreneurship, I’m diving into why playing it safe won’t get you real results—and why calculated risks are key to real growth. I share some behind-the-scenes insights from my own brand work, including a story about a client who came to us for a simple mes...

In part two of our rebranding journey, we’re continuing the conversation with Michelle Breen and Abby Bruckner as they walk us through the details of the rebrand process.  Abby and Michelle share how we approached the creative aspects, from gathering team feedback with surveys to developing mood boards and selecting the final direction for our brand. Make sure you tune in to hear how we navig...

Rebranding is a big decision—but how do you know when it’s the right time? My guests today are Abby Bruckner, Art Director, and Michelle Breen, Strategic Copy Manager at Accelity, who led our company’s recent rebrand. Abby and Michelle share which signals tell you it’s time for a rebrand, how to decide between a full rebrand or a simple refresh, and why branding trends are shifting toward more per...

In this episode of The Art of Entrepreneurship, we’re talking about stress. Because let’s be real, it never fully goes away: especially when you’re running a business. It’s how you handle it that makes all the difference. I’ll share the hard truths about stress management, why saying “no" is sometimes the best move, and what I’ve ultimately learned about getting back to even when stress starts tak...

This episode of The Art of Entrepreneurship is for anyone considering a major business transformation and wondering how to make bold changes without losing what made them great in the first place.  My (very special) guest today is Jenny Weeden, President and Partner at our marketing agency, Accelity. Jenny and I discuss our recent relaunch of Accelity, what led to the decision to shake things...

This episode of The Art of Entrepreneurship is for anyone curious about diving into the world of AI. It can feel like an extreme topic—some fear it, while others are all in, ready to capitalize on it. My guest today is AI consultant and coach Jonathan Mast, who has trained thousands of professionals in AI and built a community of over 400,000 enthusiasts. Jonathan and I discuss why AI isn’t just f...

In this episode of The Art of Entrepreneurship, we’re prioritizing discernment. As you grow in your career, it’s not about spotting every problem, it’s about knowing which ones truly matter. I’ll share how I’ve learned to filter what’s urgent versus what’s important, let go of the need for control, and focus on the bigger picture (not just my personal preferences). Tune in to hear how sharpening y...

In this episode of The Art of Entrepreneurship, we’re exploring a simple yet powerful way to reframe your mindset: choosing a victor mentality over a victim attitude. Embracing accountability in business, relationships, and daily life can lead to greater success and fulfillment. I’ll share how I’ve seen this play out with clients, in my own experiences, and in pivotal moments that reshaped how I h...

This episode of The Art of Entrepreneurship is for anyone seeking both inspiration and practical strategies to scale businesses while creating your own path to success. My guest today is Suneera Madhani, a trailblazing entrepreneur who founded Stax Payments, built it from scratch to over $140 million in recurring revenue and successfully exited for over a billion dollars . She didn’t stop there, l...

Today we’re revisiting one of my favorite topics—not because I enjoy it, but because it remains a persistent issue. In this episode of The Art of Entrepreneurship, I’m giving some tough love to any businesses thinking the only problem with their business lies in marketing. I’ve said it before and will say it 1,000 more times: marketing is not a magic cure for bad business strategy. Check this epis...

This episode of The Art of Entrepreneurship is for anyone looking to scale their business and build sustainable systems. My guest today is Mike Andes, founder of Augusta Lawn Care, who started mowing lawns at age 11 and now leads a successful franchise with 150+ locations. Mike and I discuss his journey to entrepreneurship, the pivotal moment that led to franchising, and his approach to testing co...

This episode of The Art of Entrepreneurship is for anyone who wants to ditch the pressure of resolutions and create a vision that grows with them for life. I’m diving into my annual tradition of creating a vision board—a practice I’ve found to be more empowering with long-term growth than traditional resolutions. I’ll reflect on my wins and misses from last year’s board, including the goals I abso...