The Argument: Better Architecture Everyday

Traditional customer journeys are becoming obsolete. The Intelligent Customer Interaction (ICI) system represents the future of personalized engagement—a sophisticated framework that targets content based on each customer's unique profile, history, and real-time objectives. Marketing automation is evolving rapidly, and as Arjen Bonsing explains, businesses must adapt to customers' increa...

Unlock the keys to preventing IT disasters and security breaches with insights from Charles Betts, VP and Principal Analyst at Forrester. Charles shares his expertise on the vital role of architecture in modern enterprises, highlighting the crucial need for informed, strategic decision-making. Discover why more companies are rejuvenating their architecture units and how these roles are pivoting fr...

Paul Price and Grant Ecker, co-founders of the Chief Architect Forum delve deep into the evolving world of architectural leadership.  From defining what it means to be a chief architect to exploring the pivotal role of architectural forums in shaping future technology leaders, this discussion is a goldmine for anyone keen on the architectural landscape of the tech world.

Join forces with me, Paul Preiss, and the visionary program architect Stefano Bianchini, as we navigate the lesser-known seas of orchestrating monumental transformations within sprawling organizations. Unlock the secrets behind the title of a program architect, a role that's often cloaked in mystery, yet pivotal in steering projects that ripple through every business unit, shouldering immense...

Have you ever wondered how architecture can be made inclusive, or how artificial intelligence could assist an architect? Prepare to have your curiosity satiated as we chat with the esteemed Simon Field from RDoC, who leaves no stone unturned in the realm of architecture. He takes us on an intriguing journey through the SARM system, his association with Volkswagen in Germany, and the fascinating co...

In this interview we dig into business and technology and the amazing work that Brian Cameron is doing at Penn State between the business and information technology schools to create a comprehensive framework for architecture. Building on his successes with FEAPO and the masters in architecture curriculum, Brian is forging new roads into both business and architecture. 

Marc Lankhorst as a leader in architecture tools is an an expert on his customer needs. This episode of The Argument was filled with useful discussions about the future of Bizzdesign and the techniques finding the most success with architecture teams. Wonderfully detailed conversations on business capabilities, services, processes and how they relate to each other.

Digging into engineering and architecture again with Stephen Cohen, Chief Architect and CITA-D. Had a great conversation about the nature of engineering vs architecture including design, teams, scope management and communication.

Had another amazing interview with a top-tier architect from Microsoft. In this episode we focus on the nature of Cloud Native applications in both socio-technical and transactional systems. The interview covers topics in Cloud, Mult-cloud, Strategy, Quality Attributes and engineering principles. This is part 1 of a two part series. 

Customer engagement is one of the most important aspects of our current methods for understanding value in digital innovation and advantage. In this episode, we discuss what customer engagement means and how to get into your customer's heads using empathy and personas.

How do we know architects are architects? Why does the industry continue to have such collisions in definitions, direction, and roles if architecture is so important to continual outcomes? This two-part continuation of the architecture mashup series provides insight into a murky topic area in search of answers.  Architect Tomorrow - https://youtube.com/ArchitectTomorrow/  Business Architecture Str...

How do we know architects are architects? Why does the industry continue to have such collisions in definitions, direction, and roles if architecture is so important to continual outcomes? This two-part continuation of the architecture mashup series provides insight into a murky topic area in search of answers.  Architect Tomorrow - https://youtube.com/ArchitectTomorrow/  Business Architecture Str...

I had the honor of talking with Len Bass in this episode of the Argument. Leonard Joel Bass is an American software engineer, Emeritus professor and former researcher at the Software Engineering Institute, particularly known for his contributions on software architecture in practice. His most famous title is a book almost all architects have read Software Architecture in Practice, and his other bo...

In this interview I met with Simon Brown, international speaker and trainer and author.  Simon is the author of Software Architecture for Developers ; a developer-friendly guide to software architecture, technical leadership and the balance with agility. He is also the creator of the C4 software architecture model and the founder of Structurizr , a collection of tooling to help software teams visu...

 I had a great time discussing Domain Driven Design and Architecture in Agile. We found a huge amount of commonality with solution principles and business value while diving deeper on bounding contexts, capabilities and strategy. Nick is an amazing writer, speaker and author and writes regularly on medium at https://medium.com/nick-tune-tech-strategy-blog. 

 In this version of the Argument we get into Agility, agile delivery, and agile architecture at scale. Scott Ambler is the co-founder of Disciplined Agile (DA), which was acquired by Project Management Institute (PMI) in August 2019. The DA tool kit is the world’s only comprehensive agile body of knowledge (BOK) that provides straightforward and practical guidance to help individuals, teams and en...

The  software or solution architect often comes from an engineering background. In this episode Cormac Keogh and Paul Preiss speak about the relationship between engineers. In a true argument the case of engineers, teams and architects. Can or should an engineer be the architect for a product/project? The team? Is there a difference between a titled architect and engineer? How do they work togethe...

This is a bit of a rough episode where the group committee is discussing the architecture of tomorrow for our upcoming BIL-T conference on Nov 11.  “They say the best way to predict the future, is to create it.”   The theme for our 11th of November event is The Architecture of Tomorrow . We have many hints at what the future will look like, but what will it mean with smartphones, IoT sensors and 5...

In this episode I got to get into some really exciting discussions with two leaders in architecture transformation and leadership. This was an off the cuff discussion of how to create a true business impacting architecture practice, how to become a transformational chief architect and how to help organizations manage change in a dynamic business environment. We discuss the qualities of bringing ar...

I have been fortunate enough to know Grady Booch for almost 20 years and I have always remained a fan. Without his advice Im not sure how far Iasa would have come. This interview was as great a conversation as always. In it we cover a lot of territory. We start out with understanding architecture, software and engineering. And in a very candid way get to know what it is like to be an industry lead...

I have been fortunate enough to know Grady Booch for almost 20 years and I have always remained a fan. Without his advice Im not sure how far Iasa would have come. This interview was as great a conversation as always. In it we cover a lot of territory. We start out with understanding architecture, software and engineering. And in a very candid way get to know what it is like to be an industry lead...

In this episode Gabriel Gomane covers agile scaling with just in time architecture. He covers large corporate environments and the difficulties in making agile and architecture work together. 

In this episode I caught up with Ted Neward, an old friend and the first speaker at an Iasa conference many many years ago! We discuss agility and architecture as well as dig into what makes effective engineering teams, devops and much more. Ted Neward is sometimes referred to as "The Dude of Software", owing to both his remarkable (some say frightening) resemblance to the Jeff Bridges c...

In this episode I caught up with Ted Neward, an old friend and the first speaker at an Iasa conference many many years ago! We discuss agility and architecture as well as dig into what makes effective engineering teams, devops and much more. Ted Neward is sometimes referred to as "The Dude of Software", owing to both his remarkable (some say frightening) resemblance to the Jeff Bridges c...