Rebecca Babicz

The Après Business Podcast

Business EN ↓ 30 episodes

At the end of the day, business—like skiing, climbing, or any real challenge—is about pushing yourself, learning from the experience, and celebrating the journey. On this show, we go behind the scenes with the founders, marketers, and operators building some of the most exciting brands in the outdoor industry. Hosted by Rebecca Babicz, founder of Fall Line Digital, who has spent the past eight years helping emerging e-commerce brands grow profitably, we dive deep into what it really takes to build something from the ground up.

Author

Rebecca Babicz

Episodes

From Kickstarter to Cash Flow: Entrepreneurial Lessons from Chris McKleroy 07.04.2025 29:01

What happens when an entrepreneur with a passion for design takes on two wildly different industries? Chris McKleroy, founder of Nocs Binoculars and co-founder of Boombotix, shares his rollercoaster journey from creating the first wearable Bluetooth speakers to launching a brand that’s now sold in REI stores across the country. In this episode, Chris breaks down his biggest lessons in cash flow ma...

E-Commerce Growth Hacks with Chris McKleroy: How Nocs Landed in REI & Built a Thriving Outdoor Brand 31.03.2025 29:03

How do you scale a niche product and turn it into an outdoor brand loved by customers and major retailers alike? Chris McKleroy, founder of Nocs Provisions, joins host Rebecca Babicz to share the behind-the-scenes of growing his company from DTC (direct-to-consumer) success to landing in REI stores across the country. In this episode, Chris discusses wholesale strategies, e-commerce growth hacks,...

Marketing, Community & Growth: How Outer Shell Built a Cult Following & Scaled Production 24.03.2025 45:15

What’s the secret to building a brand that customers obsess over? In Part 2 of this conversation with Jim Santos, co-owner of Outer Shell, we dive into the behind-the-scenes of scaling a product-based business, the challenges and rewards of manufacturing in the USA, and how grassroots marketing and community events fueled Outer Shell’s success. Jim shares how their Coffee Outside meetups became an...

Bike Bags, Branding & Business Growth with Outer Shell’s Jim Santos 17.03.2025 21:45

What happens when a passion for biking and a DIY mindset turn into a full-scale business? In this episode, Jim Santos, co-owner of Outer Shell, shares his unconventional journey from corporate tech to manufacturing bikepacking gear in San Francisco. Host Rebecca Babicz dives into the challenges and rewards of growing a niche brand, including how Jim and his business partner, Kyle, built Outer Shel...

The Après Business Podcast: Real Talk on Growth, Marketing, Startups & Founder Lessons 27.02.2025 2:28

Ready for an unfiltered look at what it really takes to build and grow a business? In this debut episode of The Après Business Podcast, host Rebecca Babicz, founder of Fall Line Digital, introduces the show’s mission: to uncover the raw, behind-the-scenes truths of entrepreneurship. From marketing wins (and fails) to the lessons only learned in hindsight, Rebecca promises unscripted, real-world co...