The Apparel Entrepreneurship Podcast

The smart strategies of naming your products for brand building and brand growth. Learn techniques to create unique, memorable, and effective product names that capture your brand's essence and resonate with your target audience. Whether you're a startup or an established business, finding the perfect product name can be daunting, but with the right approach, you can increase brand recogni...

In this episode of the Apparel Entrepreneurship Podcast, we discuss the pressing issues of sustainability within the fashion industry. Together with Samantha Taylor, founder of The Good Factory, we discover how brands can navigate the challenges of ethical practices, traceability, and circularity. Learn about the importance of transparency and the steps needed to create a more sustainable future....

In today’s fashion world, having a clear creative vision isn’t optional - it’s survival. In this episode, I’m breaking down why creative vision is the ultimate competitive edge for any modern fashion brand - and why most brands fail without one. You’ll learn:👁️ What a creative vision actually is (and why it matters more than marketing)🧭 How to define your Core Idea / North Star - the one sentence...

In this episode of the Apparel Entrepreneurship Podcast, we dive into a big one - Digital Product Passports (DPPs). They’re going to be mandatory for all fashion brands selling in the EU starting in 2027, so it’s time to get familiar. Ana and Klas break down what DPPs actually are, why they matter for sustainability and transparency, and how they can help build real trust with customers. We also g...

🎙️ The Ultimate Guide to Fashion Retail Success – Featuring Flying Solo’s Co-FounderIn this powerhouse episode of the Apparel Entrepreneurship Podcast, we sit down with Elizabeth Solomeina, co-founder of Flying Solo—one of the most influential retail platforms for independent designers. Whether you're just starting out or looking to level up your fashion brand, this episode is your step-by-step gu...

Claudia Glass, the founder of a female-specific sportswear brand, shares her journey from being a high school teacher to creating a unique sports bra designed for swim runners, now worn by some of the world's best professional athletes. She discusses the challenges of entering the apparel industry, the importance of understanding customer needs, and the innovative design and manufacturing processe...

In this episode of the Apparel Entrepreneurship Podcast, Pamela Morris James, founder of Paloma St. James, discusses her journey in building a modular fashion business and sustainability. She shares insights on her entrepreneurial path, the concept of modular clothing, and the importance of consumer engagement. Pamela emphasizes the need for quality materials and the challenges of educating consum...

In this episode of the Apparel Entrepreneurship Podcast, Ed Bartlett, founder of Kostüme, shares his journey from a diverse background in gaming and art to creating a successful cycling apparel brand. He discusses the challenges and triumphs of building a brand without paid advertising, focusing on community engagement, innovative design, and sustainability. Ed emphasizes the importance of solving...

In the 83rd episode of the Apparel Entrepreneurship Podcast, we interview Sam Matanle, the founder of Batch London. He shares his journey of starting a made-to-order fashion brand focused on redefining the suit. The brand aims to provide a comfortable and versatile alternative to traditional suits while addressing the sustainability issues in the fashion industry. Sam discusses the challenges of s...

In this Apparel Entrepreneurship Podcast episode, Nick Hussey, founder of Frahm Jacket, shares his journey of creating a brand that emphasizes quality, mental health, and sustainability. He discusses the challenges he faced in his previous business, the importance of a pre-order model, and his unique marketing strategies. Nick also delves into his design philosophy, the significance of mental heal...

In this episode of the Apparel Entrepreneurship Podcast, we speak with Richard Sutcliffe, founder of Passenger Clothing, based in the UK.  Passenger started 12 years ago and is now approaching £100 million in sales. They are all about capturing that spirit of escape and adventure, through sustainable products. It's not just clothing; it's about crafting a way of life that aligns with our d...

In this episode of the Apparel Entrepreneurship Podcast we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club.  The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden.  We talk about how his experience in track and field has infused discipline and a un...

In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry. The industry is experiencing a shift towards sustainability and circularity, and brands need to be prepared for the changes. T...

We’ve worked with hundreds of brands and many of them have this in common 👇 ONE problem we see all the time: They are unable to communicate clearly and concisely on who they are and what they are about. In this episode, we talk about the importance of figuring out what your clothing brand is about. Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/ Desinder: https://www.desinder.c...

If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. Ana & Klas from Apparel Entrepreneurship and Desinder talk about: ✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental consciousness is central...

In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your collection, optimizing material use, and str...

Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry. In this episode of the Apparel Entrepreneurship Podcast, we provide a comprehensive look into the strategies and practices essential for the growth and sustainability...

In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business. We cover what it means and how to implement sustainability in: ✅  Brand values & mission ✅  Marketing ✅  Collection & design ✅  Sourcing & manufacturing ✅ ...

In this video podcast , Ana Kristiansson from Desinder and Apparel Entrepreneurship presents the Masterclass: How To Design A Clothing Line. You’ll learn how to create a cohesive collection that speaks your unique values and language. An apparel brand's design language is like a person’s personality. It makes your brand UNIQUE! This strengthens your brand and it keeps it cohesive for customers to...

There are many roles that need to be filled in your clothing business. As a small clothing brand, you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. In this podcast, we are going over the typical roles you need to fill in an apparel business. Apparel Entrepreneurship Courses

In this episode, we delve into the world of clothing manufacturing and provide you with all the information you need to successfully find and work with a manufacturer. Before even beginning your search, there are important factors you need to consider, and we cover these in detail to ensure you are fully prepared. We then move onto the nitty-gritty of finding a manufacturer, from where to look to...

In this episode, we go over 5 of the most common mistakes clothing brands make regarding the design and product development phase. Apparel Entrepreneurship

In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with the founder and CEO of MAES London, Diana Kakkar. MAES London is a luxury womenswear manufacturer located in North London, launched by Diana in 2018. In this fantastic conversation, we get a behind-the-scenes look at creating luxury garment manufacturing, and what a successful partnership between a brand an...

Early on in your clothing business, you need to work on your brand identity. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name.  Choosing a great brand name is not easy, we know that. In this e...

In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with Tony McWilliam, a seasoned brand founder, entrepreneur, designer, agency owner, publisher, business leader, sustainability advocate, and much more. We are talking about building a successful clothing business, and discussing how to grow a clothing brand from $0 to $45 million. Not only do we talk about Tony...