The Apartment Department

Send us Fan Mail In this episode Chris and Anne talk to Dorota Firek, CMO of Tour24, a state of the art self-guided touring technology, discusses how the future of apartment marketing and leasing includes meeting renters how they want to rent.  Bonus: hear how Tour24 is approaching the self-guided tour by including the entire community in the tour process. Flamingo - Resident Retention App 400K+ u...

Send us Fan Mail Maximizing organic reach, leveraging video content, and understanding leading marketing indicators are essential for multifamily marketing success. In this episode of The Apartment Department , Paul Burke, Director of Marketing and Customer Experience at Oakwood Management Company in Columbus, OH, joins Anne and Chris to share his strategies for improving SEO, creating high-qualit...

Send us Fan Mail Data silos, clunky platforms, and fragmented marketing systems can hold multifamily teams back from achieving their full ROI. A unified approach to marketing can simplify processes, improve performance, and give operators a competitive edge. In this episode of The Apartment Department , Grady Newman, founder of Resi, joins Anne and Chris to discuss the messy realities of multifami...

Send us Fan Mail Streaming video is transforming how multifamily operators reach prospective renters. With targeted, affordable options now available, streaming TV and reusable video content are powerful tools for building brand awareness and driving leasing results. In this episode of The Apartment Department , Kristi Fickert, SVP of Growth and Marketing at Kurie, joins co-hosts Anne and Chris to...

Send us Fan Mail The prospect journey is critical in multifamily marketing but too often, it’s fractured by outdated processes, conflicting automations, and poor contact data. Understanding how prospects experience your community can reveal hidden leaks that cost leases. In this episode of The Apartment Department , Eden Chai, co-founder and CMO of Flair, shares insights from over 600 secret shops...

Send us Fan Mail Efficiency is the new competitive advantage in multifamily marketing. By leveraging technology, AI, and smart processes, marketing teams can get more out of campaigns, reduce friction, and improve ROI. In this episode of The Apartment Department , Chris and Anne welcome back Sarah Wieman to discuss actionable strategies for building a more efficient marketing operation. Topics inc...

Send us Fan Mail The multifamily industry is evolving rapidly, from AI-powered tools to new approaches in team specialization and centralization. Yet, despite all the predicted changes, one thing remains constant: humans are at the center of property operations and marketing. In this episode of The Apartment Department , Chelsea Kneeland, Innovation Insider at Multifamily Insider, shares her persp...

Send us Fan Mail Occupancy drives revenue and marketers often struggle to align budgets with operations to make the math add up. Understanding how top operators diagnose challenges and frame solutions can be a game-changer for both leasing and marketing teams. In this episode of The Apartment Department , Stacey Hampton, founder of AssetNOI and multifamily expert, shares how she helps properties s...

Send us Fan Mail In this episode, co-hosts Chris Johnson and Anne Baum reflect on their professional successes from 2024 and look ahead to 2025. Flamingo - Resident Retention App 400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.

Send us Fan Mail The future of multifamily marketing is here. Staying ahead of trends can give operators and marketers a competitive edge in driving leasing, engagement, and brand awareness. In this episode of The Apartment Department , Sarah Wieman, Regional Sales Manager at REACH by RentCafe, shares the key marketing trends multifamily operators are focusing on to set themselves apart for 2025....

Send us Fan Mail Location-based marketing and streaming ads are transforming how multifamily operators reach prospective renters. When used strategically, geo-fencing can drive awareness, engagement, and ultimately leases. In this episode of The Apartment Department , Matthew Kilmurry, founder of ApartmentGeofencing.com, joins co-hosts Anne Baum and Chris Johnson to discuss the role of geo-fencing...

Send us Fan Mail Brand is one of the most powerful levers in multifamily marketing—but many operators underutilize it. Understanding where your marketing and leasing process leaks leads can be a game-changer for occupancy and revenue. In this episode of The Apartment Department , Chris and Anne sit down with Lauren Dewey, founder of Lauren Dewey Consulting, to discuss why now is the time for multi...

Send us Fan Mail Your property website is one of the most important marketing assets in multifamily but is it truly designed around how renters behave? In this episode of The Apartment Department , Jon Simpson, founder of Swifty and Criterion. B, shares data-driven insights into how prospects interact with apartment websites today. From the pages renters visit most to the features they rely on, Jo...

Send us Fan Mail In multifamily operations, speed is money. When AI and technology work alongside leasing and marketing teams, leads convert to leases faster—boosting revenue and reducing friction in the leasing process. In this episode of The Apartment Department , Paul Yount, Industry Principal at Yardi, joins co-hosts Anne Baum and Chris Johnson to discuss how modern tech stacks and AI solution...

Send us Fan Mail The Blueprint Conference is one of the most important events in real estate, bringing together experts to discuss the future of multifamily marketing, operations, and technology. In this episode of The Apartment Department , co-host Anne Baum is joined by Shelly Steitz, fractional CMO and marketing consultant, and Justin Jones, AI evangelist, to break down the most important takea...

Send us Fan Mail Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, is widely recognized as a leader in multifamily marketing. In this episode of The Apartment Department , co-host Anne Baum sits down with Janet to explore her journey in the industry, the strategies that have shaped her success, and the emerging trends that operators and marketers need to know. From buildi...

Send us Fan Mail Multifamily marketing is evolving faster than ever, from social media advertising to geofencing and interactive property experiences. Operators who test and master new tactics gain a significant edge in leasing performance. In this episode of The Apartment Department , Chris and Anne sit down with Debbie Balaker and she shares how she stays ahead of the curve by constantly experim...

Send us Fan Mail Apartment websites remain one of the most important marketing assets for multifamily operators—but renter expectations are evolving quickly. In this episode of The Apartment Department , Chris and Anne explore whether the traditional structure of apartment websites still matches how prospects search for and evaluate communities today. They discuss the must-have features every prop...

Send us Fan Mail How renters search for apartments is changing quickly. New discovery experiences from short-form video to AI-powered search are reshaping how people find information online. In this episode of The Apartment Department , Chris and Anne are joined by Eden Chai, co-founder of Flair, to explore how evolving search behavior is impacting apartment marketing. Eden explains how new discov...

Send us Fan Mail Resident retention is one of the most powerful drivers of profitability in multifamily but many operators underestimate the role branding plays in keeping residents long term. In this episode of The Apartment Department , Chris and Anne are joined by Jude Chiy, founder of Flamingo, a resident engagement and retention platform. Jude shares his perspective on why property management...

Send us Fan Mail Digital marketing channels are evolving quickly in the multifamily industry. From social media advertising to location-based targeting, operators have more tools than ever to reach potential renters. In this episode of The Apartment Department , Chris and Anne are joined by Austin Clem, a digital marketing strategist, to explore how apartment marketers can use TikTok advertising a...

Send us Fan Mail Online reviews have become one of the most powerful forces shaping renter decisions. A few stars on a listing can influence leasing traffic, brand perception, and ultimately property performance. In this episode of The Apartment Department , Chris and Anne explore how apartment ratings and reviews impact both marketing performance and onsite operations. They discuss how marketers...

Send us Fan Mail Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand that improves financial success. Flamingo - Resident...

Send us Fan Mail Internet Listing Services (ILS) remain one of the most debated channels in multifamily marketing . Are apartment listing sites still the backbone of leasing traffic or just an expensive line item in the marketing budget? In this episode of The Apartment Department , Chris and Anne discuss the real role ILS platforms play in today’s apartment marketing mix and how operators should...

Send us Fan Mail Every vacant apartment represents lost revenue. For multifamily operators, reducing the number of days a unit sits empty can have a major impact on property performance and NOI. In this episode of The Apartment Department , Chris and Anne explore why reducing average days vacant is one of the most powerful levers for improving revenue in multifamily operations. They share practica...