The Anti Hustle Business Podcast

One of the hardest things for coaches to do is sell what they actually do, especially when the result is intangible. Confidence, self-trust, feeling sexy, feeling clear, feeling at home in your body — these are real transformations, but when they’re communicated vaguely, they start sounding like every other coaching promise online. In this episode, we talk about why intangible results often don’t...

A lot of clients don’t come to coaching with clean, specific goals. They say things like, “I want to feel more confident,” “I want to trust myself,” “I want to feel sexy again,” or “I just want to feel better.” And for many coaches, especially newer ones, this can feel difficult because those goals are emotional, subjective, and hard to measure. In this episode of the Anti-Hustle Business Podcast,...

In this episode of the Anti-Hustle Business Podcast, we’re talking about something I see all the time with new coaches, this belief that you need a full launch to get hired. A funnel, a waitlist, a challenge, daily content, all of it. And if you don’t have those things, you think you’re not ready. But let me say this clearly. You do not need a launch to get hired. You need to be clear. A lot of wh...

In this episode of the Anti-Hustle Business Podcast, we’re talking about something I see all the time, especially with newer coaches. The belief that confidence is something you have to project. So you try to sound smarter, ask the perfect questions, and hide your nerves, and it turns into performance. But your clients are not looking for polished. They are looking for presence. Confidence in coac...

Pricing can bring up a lot for new coaches. Imposter syndrome, comparison, fear of rejection, and pressure to “charge your worth” all tend to show up at the same time. In this episode, I take the intensity out of the pricing conversation and focus on something much simpler. Pricing is not about charging high or proving your value. It is about charging cleanly so your business feels sustainable fro...

In this episode, I talk about something that might surprise some new coaches. Those long lists of “powerful coaching questions” you see online do not actually make you a better coach. In fact, relying on them can sometimes get in the way. When you are focused on remembering the next clever question, you are not fully listening to what your client is saying. And powerful coaching does not come from...

There’s something I say to almost every new coach that makes people uncomfortable. Start charging immediately. Not when you feel ready. Not after you have a stack of testimonials. Now. We’ve been conditioned to believe charging is selfish or premature, that we need more training before we’re “worth it.” That is not true. Charging is professionalism. When you coach for free indefinitely, you are no...

Most new coaches do not lack skill. They lack structure. In this episode, I name the insecurity almost every coach feels at the beginning. Not knowing what to say next. Feeling anxious about silence. Worrying you are doing it wrong. Coaching is not meant to feel like a normal conversation. It is a structured conversation designed to create results. If it feels clunky, you are learning. Like any ne...

Anti-hustle isn’t a trend for me. It’s a response to what I’ve watched happen to coaches, including myself, over the last decade. We’re building businesses inside collective stress, economic pressure, and an industry that has normalized burnout as the cost of success. This episode isn’t about working less just because. It’s about what allows coaches to stay ethical, present, and effective long-ter...

Season 6 was not a growth season. It was a  recalibration . In this finale, I’m sharing what this chapter was really about. Stabilizing my nervous system, my health, my finances, and coming back to my body. I was not trying to build something new.  I was trying to get back on my feet. Storytelling became the medicine. Not as content, but as integration. I stopped performing and star...

Today I’m talking with my friend and former client, Karen Shatafian, about the real behind-the-scenes journey from “I don’t even know if I want to coach” to becoming the woman who helps other women say the truth out loud. We get into the messy middle of reinvention, the good-girl conditioning that keeps women quiet, and why “divorce coach” was a necessary chapter for Karen, but not the whole story...

This episode started as a completely unplanned recording and turned into one of those conversations I knew needed to be shared. Siobhan and I were already deep in it, talking honestly about business, work, energy, and what it looks like to evolve when the old ways stop fitting. We talk about something I’ve been noticing in my own life and business lately... How easy it is to be incredibly organize...

In this episode, I’m talking about the pause — and why it wasn’t burnout, failure, or a lack of discipline. It was information. I share why I stepped away from the podcast without a plan, what it felt like to have nothing to say, and why I refused to force content just to stay visible. This season has been about learning the difference between moving through resistance and honoring true misalignme...

Welcome back to the Anti Hustle Business Podcast. This season is all about storytelling, honesty, and letting real humans share what it actually looks like to build a life and business outside of hustle culture — especially when things don’t go according to plan. In this episode, Shannon is joined by returning guest Jelan Agnew — licensed clinical social worker, award-winning keynote and TEDx spea...

In this episode, I’m dismantling the myth that I’m “fearless.” I’m not. I’m anxious, overthinking, sweating, spiraling — and I still do the thing anyway. I share the story of moving to the Cayman Islands while my face was literally swelling shut from stress, and why that moment taught me the truth: courage isn’t calm. Courage is action inside chaos. You’ll hear how every big chapter of my life — s...

In this episode, I’m sharing the raw truth about the season that knocked me flat: perimenopause. I thought I was fine… until August hit like a freight train. My mood crashed, my energy vanished, and for the first time in years, I knew something was seriously wrong. I walk you through how I finally connected the dots — the sleep issues, the thinning hair, the stubborn weight, the joint pain, the fr...

In this episode, I’m breaking down exactly how I used Cognitive Behavioral Coaching (CBC) — on myself — to stop procrastinating and start moving again. Last year, rainy season completely derailed my workouts. I told myself I didn’t want to bike in the rain, and before I knew it, I had gone months without movement. My body felt heavy. My mood dipped. My motivation disappeared. This year, I decided...

In this episode, we’re having a conversation that’s often left unspoken — the kind of abuse that doesn’t leave bruises. October is Domestic Violence Awareness Month, and I want to talk about the quieter, more insidious side of it: emotional abuse. The manipulation, gaslighting, silent treatments, and withheld apologies that slowly erode your sense of safety and self-trust. It’s what I call death b...

In this episode, we’re diving into one of the most fascinating mirrors of modern womanhood — Taylor Swift. Her latest album has stirred up endless opinions, especially from women’s empowerment coaches calling her “too much,” “too salesy,” or “narcissistic.” But here’s the truth: what we judge in others often reveals what we haven’t yet faced in ourselves. This conversation isn’t really about Taylo...

In this episode, we’re diving into what really happens when life — or business — forces you to grow before you’re ready. If you’ve ever felt like everything is falling apart just as you start to find your footing, or you’ve wondered why the Universe keeps redirecting you every time you try to play it safe, this conversation will hit home. You’ll hear how every collapse I’ve experienced — from a ma...

I’m kicking off Season 6 with something deeply personal... twelve years sober. 4,384 days of choosing myself, my peace, and my future. This story is the foundation of everything I teach in life, business, and leadership. In this episode, I open up about what led me to sobriety, how I built my recovery without traditional programs, and how it became the blueprint for the way I live and work today....

In this episode, we’re diving into what it really takes to evolve from simply creating content to leading conversations in your industry. If you’ve ever felt like you have something powerful to say but your message isn’t landing, or you’re tired of blending in online, this conversation will help you step into your next level of leadership. You’ll learn why thought leadership matters more than ever...

In today’s episode, I’m talking about what it really looks like to speak up in your business when the world feels heavy. Silence is not neutral—silence is a stance—and yet so many of us stay quiet out of fear: fear of being canceled, losing clients, saying the wrong thing, or dealing with trolls. I share why your values matter, how to start finding your voice online, and what it takes to move thro...

If you’ve been undercharging for your work, you already know the toll it takes—resentment, overdelivering, and burnout. Raising your rates isn’t just about more money—it’s about identity, alignment, and building a sustainable business that actually supports you. In this episode, I’ll walk you through: Why raising your rates is about so much more than numbers The grounded, anti-hustle way to step i...

Your calendar isn’t just a list of appointments—it’s a mirror reflecting your priorities, boundaries, and beliefs. If your week feels chaotic, overbooked, or out of alignment, it’s not a productivity problem—it’s a strategy problem. In this episode of the Anti-Hustle Business Podcast, we dive into the hidden truth your calendar reveals about how you run your business and your life. You’ll learn ho...