The Andrew Faris Podcast

Is there anything more certain in digital advertising than the importance of regularly testing new ad creative? Most people (including me!) would usually tell you that the answer is a resounding "no." But this week on the podcast, I lay out the case for when and why you should quit the creative testing if you really want to get the most out of your ad account. Follow Andrew on Twitter: @andrewjfar...

Bill D'Alessandro is the founder and CEO of Elements Brands, an aggregator that includes the rapidly growing Natural Dog Co. And while it's always too much to talk about "the secret" to someone's success, it's not an accident that Bill's success comes alongside his obsession with tracking & optimizing for contribution margin. In this episode we start by defining "contribution margin," talk abo...

Creative is the key to success on Facebook Ads, right? Right. But lots of brands aren't thinking strategically about the foundation underneath creative testing that makes it possible–which means they're REALLY not thinking about how to operationalize it into their business. That means they're leaving a lot of customers and profit on the table. In this episode I walk through what drives great creat...

Andrew Campbell sits in a unique position: he's the Head of Data Science at the most ambitious project in all of ecommerce, OpenStore, which means he's thinking about ecommerce data & how to automate operational processes from a perspective that no one else is. So I grabbed 40 minutes of his time to talk about what's happening at OpenStore, what it's like to row in the Olympics, and why you sh...

"We need to diversify our ad spend away from Facebook!" That's one of the most common things I hear ecom operators & marketers say right now, and it's mostly a bad idea. In this episode, I'll explain to you why the better path is to focus more resolutely on the best opportunity for efficient customer acquisition at scale–Facebook–and only diversify if and when the conditions are right for it....

It's the last day of my weeklong BFCM special! This week I've got 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. To close out the week, I just couldn't stay away from my business partner, friend, and former CTC & 4x400 colleague and bo...

Day 4 of my weeklong BFCM special! This week I've got 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. Today's episode might be the silliest Andrew has ever gotten on this show while still being loaded with ecom insight, both of which are th...

It's Day 3 of my weeklong BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. Today on the show it's Lauren Schwarz, owner of The Loft 325, a creative agency that does one and only one thing: makes you ad creative that actually se...

It's Day 2 of my weeklong BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. This time we've got Sean Frank, founder and CEO of The Ridge, a 9-figure ecommerce brand run by absolute DTC marketing assassins. Sean has arguably the...

So begins a BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. First up: Jess Bachman from Fire Team, an ecom agency that has seen a whole lot of Black Fridays. Jess has killer advice about how to think about the relationship bet...

Who are your ads talking to? If you can't answer that question with real specificity, it's pretty unlikely that those ads will perform well. And in this episode, Andrew explains how to connect the specific value your product provides with the specific customers you're trying to sell to. Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris). Work with Andrew: www.ajfgrowth.com

Mandi Moshay knows more than Andrew about retention marketing. It's that simple. So after Andrew told everyone "just send more email" back on The Ecommerce Playbook Podcast, Mandi responded with a, "Not so fast, pal" and they decided to have it out in a public format for the benefit of retention marketers and brand operators everywhere. To work with Mandi, visit www.residentconsulting.com. You can...

Does it REALLY matter if companies spend time and money on meals, outings, parties, and retreats? Andrew thinks it REALLY does, and has some practical suggestions for how to invest in building relational capital in you organization and what those investments will yield when you do. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3EbogtK Follow A...

In today's short bonus follow-up with Bryan Porter from Simple Modern, Andrew wanted to hear more about the "new to mature" framework Bryan uses to analyze and strategize Simple Modern's approach to new revenue channels. So he asked him about it. You can see the Boston Consulting Group's "Growth Share Matrix" by clicking here: https://www.smartinsights.com/marketing-planning/marketing-models/use-b...

Andrew is joined by Mike Beckham (CEO) and Bryan Porter (CEcomO), cofounders of Simple Modern to talk about how they built a 9-figure omnichannel drinkware behemoth. Andrew and the SM guys talk Amazon (where Bryan has led SM to be the #1 seller of drinkware on AMZ), wholesale strategy, and a whole bunch more. Since recording this episode, Andrew had Bryan come back to talk specifically about Simpl...

You can't have an ecommerce podcast without having a dedicated Black Friday/Cyber Monday episode, so here it is. Andrew talks about the offer, email, and ads strategy that drives BFCM success. Listen for a clear, practical, highly actionable episode approach to the most important weekend in the DTC calendar. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: http...

Bonus episode! Andrew grabs Patrick for an extra few minutes to talk specifically about the transaction process for Supply and his read on the current M&A market for pureplay DTC ecommerce businesses. Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe) Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth....

After founding the business with his wife in 2015 and grinding his way to high 7 figures this year, Patrick Coddou has sold Supply. Patrick & Andrew talk about the journey, the exit, and what it's really like to bootstrap your from a side gig to a sale. Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe) Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfari...

Andrew has a new podcast to go with his new business, and for the first episode, he's telling you all about both with the candor you've come to expect if you listened to "The Ecommerce Playbook" before. Follow Andrew on Twitter @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com. Intro music: "Tell Me, Mama" by The...