Caleb Guilliams

The And Asset Show

Business EN ↓ 83 episodes

The And Asset

Author

Caleb Guilliams

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 10, 2026

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Episodes

Why This $300k Whole Life Policy Beat His Traditional 401k Plan (Real Client Case Study) 03.12.2025

What happens when a Wall Street insider realizes that his traditional wealth building plan isn't enough to meet his wants for financial success? In this video, Demetrius Walker dives into a real client case study where he reviews two whole life insurance policies he designed for a client who wanted greater freedom, control, and liquidity of his money, than he could find with just his 401k and...

Agent Confronts Life Insurance Companies About Bad IUL Designs | And Asset Show Ep 16 01.12.2025

And Asset Show, Episode 16 - Caleb Guilliams and Dom Rufran react to a Primerica agent who confronts life insurance companies who sold terrible IUL policies and lied to their clients about how it performs and functions.

When Maximizing Early Cash Value Doesn’t Work (Real Case Study) 26.11.2025

Want Whole Life Insurance? Click Here To Meet Our Team: https://bttr.ly/aa-yt-clarity             Want Free Life Insurance Education & Resources? Unlock the Vault: https://bttr.ly/yt-aa-vault ======================Learn More About the And Asset: https://bttr.ly/andasset DISCLAIMER: https://bttr.ly/aapolicy *This video is for entertainment purposes only and is not financial or legal advice. Fin...

How the Kyle Busch Lawsuit Is Going to Change Life Insurance Industry | Ep 15 26.11.2025

Caleb Guilliams and Dom Rufran unpack the $8.5 million Kyle Busch lawsuit against Pacific Life and what it means for the life insurance industry. They explore how the case could reshape IUL sales, commissions, and transparency standards across the industry.

Watch This Before You Borrow Against Your Life Insurance Policy 18.11.2025

Have you ever heard someone tell you to borrow against your whole life insurance policy because the interest you pay gets paid back to you? In this video, Austin Williams examines a case study comparing two different policies, 1. One that uses the policy with loans, 2. One without policy loans. So before you decide to use your cash value to invest, watch this video and make sure you understand the...

New York Life's Massive Offer for Premium Deposit Funds | And Asset Show Ep 14 15.11.2025

Caleb Guilliams and Dom Rufran break down the life insurance industry’s record-setting year and New York Life’s massive new premium deposit bonus, available only through November. They also touch on shifting product trends, rising death benefit claims, and what these changes mean for financial planning and policy design.

The $100,000 Mistake Hidden in His Life Insurance Policy (How I Fixed it) 11.11.2025

My client was ready to commit $84,000 a year into a life insurance policy designed by another agent, until I discovered an issue his agent missed. In this video, I break down the $100,000 mistake hidden inside his policy, how it happened, and what I did to give him his desired policy design.

This Life Insurance Company Is Paying 12% Guaranteed (Here's the Catch) 06.11.2025

Alden Armstrong breaks down New York Life’s new 12% guaranteed premium deposit fund offer explaining how it works, who it’s for, and what to watch out for. Learn how this short-term rate can enhance whole life insurance performance, increase front-load flexibility, and potentially reduce long-term policy costs.

The Risk of Not Insuring Your Kids | And Asset Show - Ep 13 05.11.2025

In this episode of The And Asset Show, Dom, Austin Williams, and Justin Gartman break down one of the most overlooked and undersold life insurance strategies — policies for kids. They reveal why juvenile life insurance can be one of the smartest, most cost-effective ways to build guaranteed cash value early, lock in lifelong insurability, and give children a financial head start. The conversation...

What They Don’t Tell You About Whole Life Insurance | IRR vs ROR 30.10.2025

A common misunderstanding of many people is that IRR and ROR are the same thing in whole life insurance but the truth is more complex. Both IRR and ROR are very different but very important data points to understand when analyzing the performance of your policy.

The AI Takeover of Life Insurance Has Already Begun | And Asset Show Ep 12 23.10.2025

Artificial Intelligence is changing everything… but can it really replace life insurance agents? In this episode of The And Asset Show , Caleb Guilliams, Dominic Ruffran, and Austin Williams dive into how AI explains whole life insurance—and what it gets wrong. They talk through cash value, policy loans, and death benefits, share why flexibility can be both helpful and dangerous, unpack the truth...

Whole Life or Term Insurance? Here’s the Option No One Talks About 22.10.2025

Is whole life insurance always a better option than term life insurance? A lot whole life insurance advocates think it's whole life or nothing but the truth is a lot more complex. In this video, lead wealth coach from BetterWealth, Demetrius Walker, breaks down when term insurance makes

The Shocking Cost of Delaying Whole Life Insurance Until Age 48 16.10.2025

What happens if you wait to start your whole life insurance policy until your almost 50 years old? The opportunity cost may shock you, especially when you see how much more money you would have had if you started it only 2 years earlier.

Solving The Biggest Problems in The Life Insurance Industry | And Asset Show Ep 10 16.10.2025

In last weeks episode we discussed the biggest issues facing the life insurance industry and how it's failing its clients. In this episode we are addressing the problems head on, offering our perspectives on how to fix the most prevailing issues in our industry.

Life Insurance Agents Reveal The Worst Problems in the Industry | And Asset Show Ep 9 12.10.2025

Is the life insurance industry failing clients? We walk through the biggest issues in the industry that need to be addressed and why agents are failing their clients.

How to Maximize Your Family’s Wealth with One Move (Real Life Example) 09.10.2025

In this video, BetterWealth Coach Justin Gartman breaks down a real life case study on how he helped a client combine both whole life insurance and term insurance to create massive generation wealth with one move.

Using Whole Life Insurance to Invest In Real Estate & Crypto | Real Life Examples 07.10.2025

Using Whole Life Insurance to Invest In Real Estate & Crypto | Real Life Examples

How to Design "Self-Funding" Whole Life Insurance (3 Case Studies) 30.09.2025

Many people wrongly think that "whole life" in whole life insurance means you'll be paying premiums for the rest of your life but the truth is you can design permanent life insurance so it "pays for itself" and you don't have to continue making premium payments. Demetrius Walker, lead wealth coach at BetterWealth breaks down 3 policy designs to show you what's possi...

Becoming Your Own Banker Book Review (Part 4 & 5) | Was Nelson Nash Wrong? 25.09.2025

Reviewing Part 4 & 5 of Becoming Your Own Banker by Nelson Nash. In this final episode, we discuss equipment financing, capitalizing your system, and implementation.

Whole Life Insurance Vs America’s Top Savings Accounts - Who Wins? 23.09.2025

Life Insurance isn't an investment but it often wrongly gets compared to them. In this video, Justin Gartman shows how a properly structured whole life insurance policy stacks up to a high-yield savings account for the long term.

How Age, Health & Design Radically Impact Your Life Insurance Performance 17.09.2025

Did you know two life insurance policies at the same company can produce completely different results? In this video, Demetrius Walker from BetterWealth reveals how age, health, and policy design radically impact cash value, death benefit, and long-term outcomes—even with the same premium.

Becoming Your Own Banker Book Review (Part 3) | Your Need For Financing 17.09.2025

Part 3 of Becoming Your Own Banker Book Review. In this episode, Caleb Guilliams, Dom Rufran, and Austin Williams cover one of the most controversial parts of Nelson Nash's book. We also review a video from Todd Langford that goes through the numbers on whether you should use infinite banking to purchase a car.         Want Free Life Insurance Education & Resources? Unlock the Vault: https...

Everything You Need to Know About Paid-Up-Additions 12.09.2025

Everything you need to know about Paid-Up Additions (PUA) for whole life insurance in one video, from what it is, how it works, the effects, pros, cons, and best strategies!

Every Hidden Benefit of Whole Life Insurance Unveiled | W/ Todd Langford 10.09.2025

Todd Langford covers 21 hidden benefits of whole life insurance that most people miss and how the philosophical understanding of life insurance in one's wealth plan is just as, or even more important than, the math.

Should You Borrow Against Life Insurance for Real Estate, Crypto, Stocks, or Cars? 09.09.2025

And Asset Show Ep 5: Have you ever wondered if you should borrow against your cash value to invest in real estate, businesses, crypto, stock market, or buying depreciating assets like vehicles? In this video, Dom Rufran, Demetrius Walker, and Austin Williams, go through the formula for understanding when you should and shouldn't use a policy loan to invest or buy something.

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