The Amy Porterfield Show

My guest today is a New York Times bestselling author, as well as a speaker, blogger, and recognized expert on the topic of happiness. A happiness expert? Oh yes, there is such a thing. Gretchen Rubin takes the topic very, very seriously. She put her Yale education to work with the goal of finding out systematic ways that people can cultivate, achieve and maintain happiness in any facet of their l...

If you’ve been listening for a while, you've heard me mention the word Scrum. When you hear this word, you do one of two things: Feel your heart surge with pride and joy because, as a fellow Scrummer, you know how amazing this approach is for running a small business. Scratch your head / do a Google word search / roll your eyes because you have no idea what I’m talking about. Listeners in both the...

I know I have talked about copy many times. But can you blame me? It’s a hot topic! Many of you that are growing your business online or have been growing your business for a while now still struggle with copy. Believe me, I get it. I have definitely struggled for years with writing good copy for my business. And when I finally felt like I got that "copy mojo," things started to become easier in e...

What a difference a tweak makes! If you've spent any time on this blog (or podcast) in recent weeks, you know how firmly I stake my belief in webinars. Webinars offer a platform that lets you connect with people on an entirely new, personal level you just don’t get with most marketing strategies. And what other marketing strategy can offer the opportunity for consistent on-the-spot revenue? If you...

I love these opportunities to answer your questions directly. And lately, the questions have swirled around a specific theme. (It seems we're all on a very similar wavelength right now!) What's the theme, you ask? How to grow your business to the next level.  Whether you're just getting started or have been in business for years, the steps that take you from where you are to where you want to go r...

Next time you're networking with a group of entrepreneurs, keep your ears peeled for a certain word floating above the conversation. The word is "mastermind," and it's a concept that is trickling down from the multimillion-dollar start-up set to homegrown entrepreneurs like you and me. If you're not familiar with the term, the term "mastermind" can have a very "Great and Powerful Oz" sound about i...

If you’ve sought out training to help you build your business, or tracked the success of other entrepreneurs, you have firsthand experience of the power webinars have to not only engage and excite an audience, but to convert them to into paying clients. Maybe you’ve even been one of those people who signed up for a webinar to get a little free education, and ended up making a purchasing decision t...

When I say the word “blogging,” what’s the first emotion you feel? If you’re like many entrepreneurs, it’s probably stress, mixed with a little bit of guilt. Even if you truly love writing, keeping up a blog for your business can be one of the hardest things to get done…if you even get it done at all. Your business might be running full steam ahead, but your blog is lagging months behind! Today’s...

A lot of you have asked me if it's a good idea for you to start planning live events. You see the entrepreneurs you admire staging weekend retreats where they get up and set their audience on fire with excitement, education and motivation. Maybe you've even been to one and thought "Hey, I could do that!" The short answer is Yes! I started planning and participating in live events very early in my...

Do you ever find yourself in the middle of a challenge with your business and wondering, “How did I get here…again?!” Nothing feels worse than the suspicion that you’ve been spinning your wheels for the past month. (Or quarter. Or year.) The last thing we want is to get caught in a downward spiral, where we never get to overcome our struggles and rise past a certain level. But what if that spiral...

I started out this year with a fully fleshed-out calendar. I knew exactly what I was going to do, when we were going to promote, when we were not going to promote, when I was going to take vacations, etc. Everything was planned. Well, as you probably know, things change as the year gets going. As entrepreneurs, the challenge is to be flexible enough to seize good opportunities, but not so flexible...

For busy entrepreneurs, the About page of a website is one of the easiest to put off. You might throw a few vital details up there, like your name (always a good place to start) and your credentials, and promise yourself to fill it out later. Maybe you even go back and try adding some details that paint a fuller picture of you as a person. But for many, no matter how hard they work on it, their Ab...

Two weeks ago, in Episode #62, I reviewed the project plan I use for all of my promotions. And if you downloaded the free Project Plan Checklist that I offered, you might have had some questions about the bigger action items on that list. I'm going to break down some of those bigger items in upcoming episodes. Today, though, I'm going to walk you through some of the details that led to the overwhe...

Last year, one of my most popular podcasts was an interview with John Lee Dumas. But I invited him back this week because I wanted to talk about podcasting again, in a whole new way. Today, I want to focus on about podcasting for somebody who already has a platform. Maybe you have a business with a blog. Maybe you have an online training program or course that you’re constantly perfecting and prom...

You know me--I teach what I know best. And what I know by now, more than anything, is that the key to making a sales plan work is having a proven, foolproof system.  So today, I'm going to walk you through my project management system, line by line. This is one I've spent hours mapping out with my team. Some of it will be familiar to you, but it's in the little details that you'll find the most va...

As humans, we are hardwired to connect emotionally with visual content. Pictures in particular--we process them very quickly--faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something. It's no secret that some of the most successful brands in the world owe their popularity to their visual content strategy. Notice I said...

When it comes to communicating the value of a product or service, Ray Edwards is a true legend in the industry. I met him way back in my corporate job days when my boss hired him to work his magic on a new sales letter for a product we were launching. That was when I saw the true power that words can have in generating sales and building a business. Since then, I decided to become a devoted studen...

One of the business guides I return to again and again is the book Great Leads. This book tells you everything you need to understand about communicating with your audience in a way that cultivates the relationship and results in increasing sales. No matter how many times I've read this book, I'm always blown away by the statistic they open with: “80% of emotional impact will be determined by the...

Last week, I put out an invitation on my Facebook page. I invited you to throw all your questions about online marketing at me! What do you want to know? Where are you stuck? What are you confused about? Well, the overwhelming majority of the questions people posted on my Facebook page were about--surprise!--Facebook. And the questions showed me that it's time for a major reframing of how we think...

In case you haven’t noticed by now, I want you to succeed. It is genuinely important to me to help you reach that place in your business where you can say, “Yes, I made it; I love my work and I love my life!” But there is something else that is equally as compelling that I want for you: I want you to enjoy the journey—the process of making it all happen. If you’ve been with me for a while you know...

There are two kinds of content in this world: content that attracts and content that sells. It's easy to spend all your time and effort focusing on the second part. Eyes on the prize, right? And believe me, I want you focused on that end result. But it's crucial to remember that the end result needs a strong beginning. In other words, you'll never get to that sale if you haven't attracted the peop...

In the last several weeks, I’ve been getting a product ready for launch. It’s called the Profit Lab…or, if you want the full title, The Profit Lab: How to Create Marketing Systems In Your Business So That You Can Find Your Target Market, Grow Your Email List and Sell More Products I launch this product twice a year, and every year, I recreate it so that it stays fresh and valuable, even for people...

I hope you’re buckled in, because my guest this week is an online business expert who is renowned for “telling it like it is.” Ramit Sethi is a master communicator who pulls no punches. When it comes to sheer mental confidence, there's no one quite like him in the online marketing world. As a result, he’s had massive success in developing products that get huge results for his clients. His secret...

Today’s topic is very near and dear to my heart. We are talking about how to find your calling--what you were put on this earth to do. Even those of us with jobs we love can sometimes feel unclear on whether we're really making the best use of our talents and utilizing our passions to the fullest. Even I find myself in this place sometimes, wondering if I'm on the right track or if certain decisio...

If you've been following this blog (or podcast) for a while, you know we've come a long way since the days when everything about online marketing started and ended with Facebook. Still, we all know that social media and Facebook in particular remain a BIG part of how we drive traffic to our websites, build community, grow our email lists and turn leads into happy paying customers. The journey you...