The Amy Porterfield Show

My quarter one has felt chaotic. I felt scattered. Everything except time to create content was dictating my life. It was time for a new approach to my schedule. I know you feel me here. I needed a die-hard plan to make time for what drives my business forward. I needed a content creation RITUAL. That’s why this episode is so important to share with you, because you will be able to apply my learni...

When my dear friend Michael Hyatt said he was going to come by to join us for our latest episode, I knew it was going to be good, and profound. And in my latest episode, he doesn’t disappoint, ladies and gentlemen... Because he’s talking about the ONE thing we should be focused on in our lives: Our life plan. It’s all tied to his latest book, Living Forward: A Proven Plan to Stop Drifting and Get...

Today's episode is #100 (let's celebrate!)-- and I've got another hot topic I wanted to talk to you all about. This hot topic is focused on a big mistake I see a lot (especially in the first two years of business!) but I rarely talk about. Until now. It begins with deciding on which path you should take for your business: Horizontal OR Vertical?  Which is best for your business right now? How do y...

Over the last few years, I've noticed that one of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy. It's an easy trap to fall into. After all, creating content takes time, effort and creativity. You might even be thinking "Amy, all my focus is going into creating my product for sale. How am I supposed to come up with...

You know how much I love battle-tested, ultra-successful online marketing strategies. The only thing I love better is sharing strategies like these with you! It makes me so happy when we get in the trenches together and master the techniques that bring us the results we crave. But this week, we're doing something a little different. I'm in the midst of setting up my List-Builders Lab program right...

Today we're diving into a new aspect of Facebook marketing that may very well surprise you! If you've hosted a webinar or an online course, you have probably also created a private Facebook group as a bonus for your clients. In addition to offering extra support and relationship, private Facebook groups are an amazing way to galvanize your clients into a true community. (Always a great thing when...

Marie Forleo has been in the online entrepreneurship game for seventeen years. She's appeared on Oprah, been interviewed by Tony Robbins, hung out with Richard Branson. ...and she still doesn’t feel like she’s ever had a “big break.” Yes, really. The whole "big break" thing is a myth, Marie says. And that's not because she doesn't know how it feels to wish for one! She remembers sitting in her stu...

Picture this: you wake up one morning with an amazing idea. You do a little research on it and, by the end of the day, feel a growing sense that this idea of yours has real selling potential. Maybe you even ask your audience directly if they'd be interested in this idea, and they give it a resounding "Yes, please!" And then, after all this, you put your great idea into action...and it doesn't sell...

By now you've probably heard about Periscope, the live streaming social media platform that lets you talk to your fans in real time. It's the fastest growing social media platform of all time! Since Periscope launched in March 2015, it already has 15 million users. And get this: those users upload three years' worth of video content every day. I dabbled with Periscope for a while in 2015, and to b...

You know how important your list is to your business' growth. If you're measuring your list's health in terms of numbers, it can really get you down sometimes. It's easy to feel like the fate of your business is at a standstill until your list numbers in the thousands (or at least the high hundreds). My guest on the podcast today is going to blow that myth out of the water! Rachel Luna is living p...

Let's kick off the New Year with an absolute game changer for your business: Facebook ad targeting. Some of you by now have become really good at this. But if you're still struggling to nail your Facebook ad strategy, or if you're just getting started in this world, this episode is most definitely for you. I work with a lot of business students who are just getting started with Facebook ads or hav...

Happy 2016, everyone! I am thrilled to ring in the New Year with you. As I’ve mentioned before, I love new beginnings. The clean slate, the opportunity to brainstorm amazing new projects and create strategies and systems around getting them done…it gets my creative juices flowing like nothing else. And the podcasts I have planned for 2016 are no exception! There are some really exciting episodes i...

Can you believe 2015 is over already? I know, it's a cliche thing to say, but it's true--I feel like the year has just flown by! Maybe you can relate. I know when a year is packed with as many projects, launches, milestones reached and lessons learned as 2015 has been for me, it makes time race by. It's impossible to anticipate the new year without thinking about resolutions. Ugh. I've never been...

I've got a question for you. Ready? What do Apple, Lululemon and Morton's Salt all share in common? Take a minute to ponder each brand. What imagery does it conjure up? More importantly, what feelings do those images create inside you? When I think of Apple products, I think of elegant, simple design and the feeling of effortlessly getting stuff done. Lululemon brings back that sensation of lookin...

I know that I've talked a lot with you about webinars this year. The fact is that I've been learning a ton about them myself, and every time I learn a new technique or crack the code on a revenue-boosting system, I can't help but pass it on to you! This week, though, I'm doing something a little different. Rather than walk you through a step-by-step system, I'm going to focus with you on one very...

As you are building up your business and starting to see some solid success, sooner or later you're going to arrive at a certain point. A point where you, as the founder, brand visionary and chief hustler, cannot do everything alone. This is the moment where you need to hire some people. Not just anyone will do, of course. You need to build out a dream team inside of your business so that you can...

Over the last few weeks on this podcast, we’ve been doing some intensive tactical trainings. We’ve talked about adding upsells to your sales promotions, adding bonuses, when to add them. We’ve talked about the mindset of list building, and then we’ve gotten really specific about what you need to do to build your list. Today I want to step back a little bit and look at the big picture and look at o...

Happy Thanksgiving, everyone! First of all, can I just be a little corny and express my gratitude for all of you? It's hard to believe we're up to 85 episodes of the Online Marketing Made Easy podcast . . . and with those episodes have come lots of free weekly giveaways, 17 interviews with the biggest names in online business expertise, 1.6 million audio downloads. Oh, and one very exciting mentio...

Welcome to the second half of our intensive "refocus on your list" training! I hope you completed the short questionnaire from last week, because this week we're really building off those questions to get where we need to go. If you haven't done it yet, click here to download it and take just 10 minutes to complete it. (It's only 3 questions--super easy.) I promise, it will free you up and cultiva...

For the last several podcast episodes, we've been covering all manner of marketing tactics. Creating webinars, building urgency, writing copy. And we've taken a deep soul-searching dive into the personal "why's" and "how's" of online entrepreneurship. This week, we're bringing it all back home. It's time to refocus on the foundation of every successful online business: Your email list. This week a...

Hey there! I have a fun topic to cover in today's episode: The Online Entrepreneur's Worst Nightmare. (Cue spooky music.) Sorry...I couldn't resist. Blame the post-Halloween sugar overload. The actual topic is how to keep your Facebook account from getting shut down. Now, this is a topic that I know truly does scare some of you...maybe you've received warnings from Facebook about your content, or...

I first met Lewis Howes back in my days of working with Social Media Examiner. I liked his technique with video interviews, and wrangled up a lot of interviewees for him; he liked my Facebook trainings, and asked me to put together a book. That was not only the beginning of my career in online training courses; it was, as they say in the movies, the beginning of a beautiful friendship. This week,...

It's time for another edition of Ask Amy! Every now and then, no matter how good your business system is, you reach a moment where everything kind of splinters. I'm having one of those moments this week, trying to reassemble my podcasting setup after moving it into a bigger home studio. While I'm glad to have this bigger space devoted to my podcast, I don't have the acoustics worked out yet--which...

It's a fact. Sometimes people are reluctant to buy from you. Even when they want your product, even when they’re smitten with your brand, there will be some prospective buyers that seem to have a built-in pause command that holds a their finger poised above the “purchase” button on your website. It's just par for the course when we are doing business online. There’s nothing wrong with this, until ...

I know it’s only October, but I’m already thinking about how to boost my business in 2016. And one of my biggest goals is to do more video. Video is a complex issue for a lot of entrepreneurs. You know that it could help you make an amazing connection with your audience. But all the tinkering that goes into it--the lighting, the camera setup, the script--is a surefire way to fry your brain. Now, y...