The Amy Porterfield Show

I’ll never forget my first webinar. But not for the reasons you might be thinking. There I was, confident and ready to rock it, when suddenly the objections started pouring in. I felt defeated and disappointed. I want to save you the pain I experienced on that webinar with today’s episode. Believe it or not, it’s absolutely not necessary to let objections get the better of you. They’re not scary w...

Research shows that only 1 in 5 people who purchase online courses complete them. As a course creator, that stat keeps me up at night and more importantly, compels me to take action. Over the years, I’ve become obsessed with finding ways to beat those odds. And I’m sure if you’re reading this, you want every single person who buys your course to cross that finish line as well. If you want amazing...

On this week’s podcast episode we’re digging into 3 powerful (and surprisingly simple) FB ad strategies designed to fuel your pre-launch fire.   The pre-launch phase is that crucial 60-90 day period leading UP to your launch that can make a world of difference when it comes to increasing your reach and revenue. If you play your cards right, you’ll find out that launching doesn’t have to be hard, s...

I never imagined myself having the team I do now. I also can’t imagine subscribing to the old idea of what it means to be a “boss”.  I've learned a lot about what works and what doesn't when it comes to working with a team, especially with all of the hiring we've been doing over the past few months. That's why I was so excited to sit down with Team Building and Leadership Coach, Theresa Loe to tal...

This is one of those super uncomfortable moments when I have to admit…I don’t have it ALL figured out. Recently, I was at the EntreLeadership live event and Dave Ramsey’s words cut right to my soul. He said, “Organizations are never limited by their opportunity or their team, they are limited by their leader.” And the honest truth is, I regret not putting more focus on being a better leader for my...

If you’ve been around for a bit, then you know my motto is always be list building. Now, while there are all kinds of list-building strategies, there’s one that's by far the easiest way to grow your email list, and that's by offering a lead magnet. Through all of my endless list building experiments, I’ve learned how to create incredibly valuable pieces of content, like cheat sheets, guides, and m...

Ring the fire alarm because my better half, Mr. Hobie Porterfield, is lighting this place up! I’m super excited to have him back on the show, because I love sharing this side of my life. It may not always be unicorns and rainbows, but it’s pretty special. Hobie puts fires out for a living, but he also helps me put fires out in my business. If it weren’t for his emotional support, I can’t say I’d b...

“Amy, can I still launch my course if I only have 500 people on my email list?”  Ambitious course creators ask me variations of that question at least once a week. It’s easy for the size of your list to become one more excuse not to launch. My guest today is someone who had a successful launch with a list of 750 subscribers. Tarzan Kay has had not just one but three successful launches with a smal...

I get so many questions about LinkedIn. You’ve been asking how to use it for your audience, for list building, and what’s working right now. I decided to bring in the big guns and invite world-renowned LinkedIn expert Viveka von Rosen on the show. Viveka is the author of LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways To Rock Your Personal Brand: Grow your network and build your business!...

If you asked your customers or fans what you were known for what would they say? We’ve all got that special something that we want to be known for. That thing that attracts your customers to you effortlessly and grows your audience with ease. That “it” factor, what your known for, is the foundation for your positioning. It’s also the path to increase your profit and purpose. Over the years I have...

Let’s be honest here. Writing copy can be hard, but it’s an important almost mandatory skill for new business people just starting out. In fact, I wrote all of my own copy my first few years of business, and I suggest that you do the same. Become a student of copywriting. The more you do it, the easier it will become. Today, I’m talking about a technique that will help you build up that oh-so-impo...

Any Oprah fans out there? If you are a diehard Oprah fan like me, then you probably watched Season 25 of Oprah Behind the Scenes, and you probably remember Executive Producer Sheri Salata. She was also co-president of Harpo studios and OWN. I remember watching a scene from that special that showed Sheri waking up in the morning with her bulldogs getting ready to go to the Oprah show, and I thought...

Is there something holding you back in your business? Today, I’m talking about that ONE EXCUSE that may be holding you back from taking that next step that will really propel your business forward. This excuse holds many people back, and they don’t even know it. It’s kind of like a snake in the grass, where you don’t even know it’s there until it slithers up and STOPS you in your tracks. I’m also...

You want people ready to buy when you launch your course, but how do you do that? This episode will explain exactly how to be intentional before your launch, so that your customers will be ready to buy when you are ready to sell. You need to start the relationship building early, because people buy from those that they know, like, and trust. I am going to share a powerful marketing strategy that y...

I've been noticing a theme lately and it's the idea of less is more. I have been really busy this first quarter and am looking forward to a season where I can slow down. But to be honest, this scares my entrepreneurial brain. I associate slowing down with achieving less and making less money. In spite of this, I firmly believe in my core that I can do less and still make a huge impact and hit my b...

Have you ever thought about adding a membership site to your business model? How does the idea of recurring revenue in your business sound? Revenue coming in every single month, rain or shine, launch or no launch… Sounds good to me!  Many of my students are course creators and the idea of adding a membership site on the backend of their course as a way for their customers to continue working with...

So many of you have asked me questions about setting up a membership site so you could serve your audience in a bigger and deeper way. Well, I thought I better bring in someone who knows membership sites in and out, and directly ask him your burning questions, all about membership sites. I like to call Stu McLaren the Membership Man. He is, hands down, the go-to source for all things membership.  ...

One of the best ways to sell your product is to get out there and tell people about it. This isn’t always easy! After this episode, you’re going to be armed with strategies to confidently talk about your product like a pro. After an exhausting launch, I found myself mindlessly flipping through channels and stumbled upon an infomercial for Bye Bye Foundation with IT Cosmetics founder Jamie Lima. Th...

As entrepreneurs, we’re driven by our passion and ideas. There is never a lack of projects and things that need to get done. Even worse, we often jump from one task to the next as we try to get caught up with our endless list. Does it seem like you never have enough time in the day to get the important stuff done? Are you frantically trying to whittle down that endless list? We all get caught up i...

Are you making it as easy as possible for your followers to buy from you? Is it possible to put out too much content? Many of us, myself included, struggle with thinking more is more when it comes to the products, services, and programs that we offer our potential customers. It may seem counterintuitive, but offering MORE can actually make people click away! Giving people too many options can caus...

“New customers are good, but existing customers are better.” - Casey Graham Did you know it takes five times as much to attract a new customer as it does to keep an existing one? Five times! Most businesses put a huge focus on getting NEW customers (which is important), but where they’re missing the mark is by not equally nurturing the EXISTING customers that they do have. On today’s podcast episo...

What’s keeping you stuck? Are you in an unfulfilling 9-5 job that you’re dying to get out of? Maybe your side hustle is not progressing along fast enough. Is the business model you created just not feeling right? Or maybe you’ve been at it for a while and your revenue numbers just aren’t where you want them to be. No matter what it is, if you’re feeling stuck in any area of your business, that nee...

Rachel Hollis is in the house!! Literally, she came to my house and we sat in my studio for this interview! I normally do my interviews via Skype or Zoom, so the in-person interview was both nerve-wracking and super fun! I think you’ll love listening to this episode. Rachel, who in case you aren’t familiar with, is a #1 New York Times best-selling author of Girl, Wash Your Face, she’s got a new bo...

I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the information I talk about list building, lead magnets, funnels, social media strategy and all the other topics that come up and use them effectively to get mo...

My team and I just finished up with the launch of my new course, Digital Course Academy, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions. The three strategies all focus on personalization and are something that you will easily be able to replicate in your own launch.   Live launch personalization is more importa...