THE AMPLIFII PODCAST

“If you sell high-end, be high-end. If you sell quality, be quality.”  The question of price is central, not only to the sales process, but also for anyone promoting the idea of investment in anything, whether it be money, energy or just time. Is the lowest price the best?  What do YOU believe about price? That question and its answer are necessary precedents for your ability to answer p...

“It’s not that you want people to do what YOU want, which is a very shortsighted definition of influencing. To me, the role of a leader is to engage people in a way that they do what THEY want.” Today’s episode is a conversation with Marcelo Montero (recently retired from Cargill, Inc after 30 years) about his passion for storytelling and how he’s used it to help engage and motivate his teams acro...

Rediscovering the (Lost) Art of Conversation Not everyone WANTS to speak in front of groups. But if you’re a parent, a team leader, a business owner, even a spouse or partner, you’ll NEED to influence people in conversations from time to time. That’s where the art (and science) of conversation come into play. While we often focus on strategies for sharing your message, today’s lesson is as much ab...

“Discipline weighs ounces, but regret weighs tons.” - Jim Rohn Why do we know the right thing to do, for our health, our business, our relationships, and yet choose to do the opposite thing? In fact, our bodies are built to make snap decisions to keep us safe, while our minds can calculate future benefits against current action. These two warring systems are the cause of a lot of our internal stru...

‘Follow those who seek the truth, run from those who claim they’ve found it.’ -- Voltaire Your influence as a leader will be directly limited by your own level of self-awareness. It’s not about letting others’ perceptions affect who you are and how you act, but acknowledging the issues that may keep others from hearing your message, making a buying decision or following your leadership in an organ...

Even before you ever say a single word, your audience is responding to you. Your body language, your dress, and once you speak, your tone of voice and method of delivery all affect internal subconscious systems faster than our logic and reason can decode the message presented. The key is using genuine emotionally resonant content IN SEQUENCE to not avoid these reactions, but to use them to help fu...

Everyone has a message to share. Whether it’s a sales pitch, a cause you support, your own faith, a team you lead or just your new diet and exercise regimen. The key to capturing an audience with that message is making sure you can answer these questions: Who ARE you? What do you DO? What makes you UNIQUE? Oh, and Who CARES? Once you can answer the first three, it’s all about crafting a message wi...

In this episode we cover the shocking reality that everyone wants our attention...and we want theirs! We discuss how influence is for everyone from managers wanting to motivate a team, parents guiding a child, and sales professionals closing deals...influence is at the core. Leadership is only measured by influence and so is marketing, teaching, and sales. Opportunities to influence are everywhere...

“There is no leadership without influence. Influence is the HOW of leadership.” This episode is an overview of what is to come and what to expect in the podcast. The show will follow the writing of the book Amplify Your Influence so we discuss the research and how to apply it. How the brain works and how research broke grounds on neuroscience to make our lives better and become better leaders. We...