THE AMPLIFII PODCAST

The COVID-19 pandemic has disrupted the way we work and forced leaders to adapt to new ways of managing their teams. In this podcast, we explore five valuable lessons that leaders can learn from the pandemic to improve their leadership skills. Each lesson provides actionable insights that will help you to build a stronger, more engaged team and foster a culture of innovation within your organizati...

Join us on this exciting journey as we delve into the latest research on selling, and uncover the key factors that drive sales success. From the impact of voice quality and body language, to the role of empathy and grit, we'll explore how sales professionals can harness these crucial elements to build stronger relationships with their customers and close more deals. You'll also learn about the lat...

In this podcast, we will challenge the common belief that happiness is the ultimate goal in life. We will explore the idea that fulfillment and purpose go beyond the pursuit of happiness, and delve into the science of dopamine and how it plays a role in finding fulfillment. Rene shares personal stories and insights on how he has found fulfillment and purpose in life. Join us as we explore the true...

“Frames create narratives, narratives help us give meaning to a sequence of events. We’re all just looking for a story to be a part of.” What limiting beliefs are framing your business in? What visual cues are keeping you and your business from reaching the next step? As we start this second season of the AMPLIFII™ podcast, we’re reframing the whole narrative, including the name of this podcast! W...

“If you don’t have a relationship it only goes so far, even if what you’re sharing is what they should do!” What separates a leader from an uncommon leader? What is it that causes one to excel above their peers and create a legacy of impact on their industry and the world at large? Ben Newman knows what’s behind that uncommon leadership. A highly regarded Performance Coach, International Speaker a...

“If I want to shift someone’s reality, I just have to shift their frame of reference.” René Rodriguez’s opening keynote of AMPCON 2022 live at Caesar’s Palace in Las Vegas is presented here as a taste for podcast listeners. In this keynote speech, René outlines the generational shift we’ve undergone that has hollowed out our connection with our supervisors/managers and leaders. Overcoming this “na...

“You’ve got great content, but you’re doing it wrong!” Have you found yourself lost trying to establish your brand on social media? Does creating short form video content like TikTok or Instagram Reels elude you? You’re in great company. René had the same issue trying to bring his message and the AMPLIFII™ formula to a broader audience. Even experts can be bewildered when stepping outside their na...

“It doesn’t matter the change, it matters how we respond to it and how we understand the human condition during it.” In the new hybrid - virtual/in person world, your desk isn’t your desk anymore, it’s your set, it’s your stage. When René first had that realization it was with the help and guidance of Ryan Grams. Our first podcast live guest joins the show to discuss his own pivot during and after...

We all do it. Scrolling Instagram, listening to a news program, hearing a sales pitch, picking out a podcast to listen to. We’re asking ourselves one thing. “It’s a basic human question, it’s not designed to be arrogant or anything. But we want to know, what does any of this stuff mean to ME?” When you hear someone answer this question, their message feels complete. Without it, anyone is just a ta...

“You’re a PowerPoint slide. And anything you do is either contributing to your message or distracting from it.” When most of us think of hand gestures, we might have a few rude ones in mind, but studies tell us that hand gestures are crucial for both the presenter’s recall AND the audience’s accurate perception of the message being delivered. René gives us concrete examples of how to use our body...

Every question asked and answered is an opportunity to understand each other better and fundamentally move your relationship, your organization, your project or family forward. How much thought do you put into the questions you ask the receptionist at your office each day, or the doorman of your building? Probably not very much.  “How’s it going?” “How are you doing?” Do you even seriously wa...

‘The end goal is we want to be impressive, but we can’t approach the work with the goal of being impressive.’ Ever find yourself in conversation thinking of the next best thing to say, instead of being present and actually listening to the other party? You were trying to impress, rather than express, and it’s much easier to fall into than you might think. Whether your ‘audience’ is one person in a...

“When you realize it’s bigger than US, you’ll withstand the adversity, the setbacks.” To be an effective leader, you must first ensure that your own motivation remains high, through problems and crisis as well as high times and celebration. This demands a true and honest understanding of both what sparks you (what forces you to immediate action) and your purpose (what will sustain you through thos...

Tyler Lorenzen is an entrepreneur, former quarterback for UCONN, Super Bowl winner with Drew Brees, and Now the CEO of Puris Proteins which was just named the #1 Most Innovative company in the world alongside Tesla. He’s also a dear friend of Rene’s and an expert user of the AMPLIFII™ methodology. “My perspective was someone’s gotta do it, why not me?” - Tyler Lorenzen on his childhood assertion t...

Everyone knows you’re supposed to “stay in your lane” as an entrepreneur, but just what the heck is my “lane” anyway? How do you define that “sweet spot” for yourself, and how do you help ensure you remain in it? “You have to earn your way into expertise. Poor advice from people who haven’t earned it yet leads to bad results for people.” In this episode, Rene highlights the reasons we often stray...

“Price” is often the first and primary obstacle for anyone in sales, but also anyone looking AT ANY investment. Asking for an investment of time, energy, promotion or yes, money, will often come down to “the price” But SHOULD that be the first question? Is that what YOU believe? “I don’t mind spending more, as long as the experience matches. I want you to have that approach as well.” In this episo...

One of things the pandemic has absolutely accomplished is exposing a lot of “leaders” who weren’t really ready for their positions. The decisions you made, actions you took and public statements you made while the whole world was looking for guidance will be remembered much longer than you might think, or hope! “Here’s the reality, you’re going to be judged at the end of this. Who ARE you?” Rene d...

WHO is your audience? Seems like a simple question, right? But this isn’t just about the titles of the people you’re speaking to. Understanding your audience is about understanding their situation and circumstance, where they came from and why they’re in front of you right now. “When I say, ‘Who?’ I mean in all aspects. What are they feeling? What are they going through? What’s happening at their...

While it often feels like our success or failure is at the hands of fate or chance, in business, we are each working under the Law of Averages. “If you’re not measuring and tracking, you don’t have the numbers to be able to predict!” If we do X, then Y is the result. It’s calculable, it’s measurable, and it’s repeatable. So why isn’t everyone a success? Why do you even need this lesson, since we’r...

Beware, this episode is FULL of filler words. So, you know how, um, all of us fill the spaces, um, with, uh, extra words? Rene knows all about it too and takes on filler words, as well as the perfectionist removal of them entirely, in this episode.  “Self awareness is a big key of this. We have to create awareness, most people don’t realize how much they use filler words until they start reco...

What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiati...

Did you know there’s an equation to determine value? It often feels like we’re selling ourselves, our products and services on emotion alone, but your clients or buyers absolutely “do the math”. In this episode, Rene helps ensure you can do the math ahead of time. Find your value, confirm your belief in it, hone the presentation of it, and you’ll control the value equation. “The word expected chan...

A good “argument” is more than just the substance itself. To lead people, teams or organizations it takes logic, credibility AND an emotional appeal to induce action. This isn’t news, Aristotle discussed these concepts 2000 years ago, but so many leaders with massive potential miss out because they’ve forgotten these ancient “secrets”. “The moment we get complacent with our Ethos, is the moment we...

“A lot of times our influence is about influencing ourselves. How do we spend each day, how do we spend each moment?” Taking responsibility for your wins (and your regrets) is a humbling and exciting experience that will allow you to craft the future you dream of. In this episode, Rene walks us through the exercise of writing the “books of our year”. The book of your successes is the one we like t...

“If we don’t communicate to fill in the gaps of people’s perception of us (narrative) then they will do it for us based on their experiences and leaders cannot risk that.” In a world where remote work is growing and managing larger, spread out territories is the norm, Personal Branding becomes even more necessary. Person Branding is so much more than marketing. It’s communicating your values, your...