The Ambitious Coach Lab

What separates coaches who build thriving businesses from those who simply create another job for themselves? In this episode, Cam sits down with Tom Brinson to unpack the patterns behind thousands of conversations with coaches, consultants, and fractional executives. Drawing from his experience recruiting and supporting coaching partners at Ninety, Tom shares why ambitious coaches build businesse...

What separates a good coach from a truly transformational one? In this episode, Cam sits down with veteran EOS Implementer Jim Coyle to explore the mindset, disciplines, and habits that define elite coaching. Drawing from more than 1,300 coaching sessions and over 15 years of experience, Jim shares why the best coaches never stop practicing what they preach, how intentional preparation transforms...

What if becoming the obvious choice in your market has less to do with expertise and more to do with consistently showing up? In this episode, Cam sits down with Ben Kaiser to explore how coaches, consultants, and business owners can use content to build authority, strengthen relationships, and become the go-to expert in their niche. Ben shares his journey from growing a successful YouTube channel...

What if the expertise you’ve spent decades building is already the foundation for a successful coaching practice? In this episode, Cam sits down with his father, Dr. Darren Lawson, to explore how coaches and consultants can build a compelling offering without reinventing themselves. Darren shares his 35+ year journey from higher education professor and dean to communication consultant, executive c...

What if the best coaches aren’t the ones with the most answers, but the ones who can turn strategy into execution and create lasting value? In this episode, Cam sits down with Ben Blankenship to explore how coaches can create transformational impact by helping leaders move from vision to execution. Ben shares his unique journey from professional chef to restaurant executive, entrepreneur, EOS Impl...

What if the missing piece in most coaching engagements isn’t strategy or execution, but helping leaders reclaim their health, time, and clarity? In this episode, Cam sits down with Roy Castleman to explore why sustainable business growth starts with the person leading the business. Roy shares his entrepreneurial journey from building and acquiring technology companies to navigating burnout, health...

What happens when entrepreneurs apply the same intentionality to their marriage that they use to build their businesses? In this episode, Cam sits down with James and Rebecca Lockwood, founders of The Thriving Couple, to explore how operating system principles can transform relationships and family life. They share the deeply personal journey that led them to create a “relationship operating syste...

What if the greatest limiter in your coaching practice isn’t strategy or systems, but the version of yourself leading it? In this episode, Cam sits down with Angelo Sisco to explore the deep connection between personal growth, leadership, and building a meaningful coaching practice. Angelo shares his journey from entrepreneur and CrossFit gym owner to business coach, Vistage Chair, and leadership...

What does it actually take to build a business that can thrive without you and eventually transition successfully? In this episode, Cam sits down with Tom Bronson to explore the intersection of business strategy, exit planning, and scalable coaching. Tom shares how his experience buying and selling over 100 companies led him to discover a staggering reality: most business owners are nowhere near r...

What if the key to growing your coaching practice on LinkedIn isn’t chasing virality, but building real human connection? In this episode, Cam sits down with Josefine Wanner to explore how coaches and consultants can leverage LinkedIn to build authority, attract ideal clients, and create scalable offers. Josefine shares her journey from a high-level corporate banking career into entrepreneurship,...

What if the key to growing your coaching practice isn’t doing more, but doing one thing exceptionally well? In this episode, Cam sits down with Mike Jones to explore how clarity of vision and a focused offering can accelerate growth in a coaching practice. Mike shares his journey from building and scaling multiple fitness businesses to becoming an EOS Implementer, highlighting how implementing EOS...

What if the biggest thing holding your coaching practice back isn’t your skill, but your business development discipline? In this episode, Cam sits down with Kelly Kennedy to unpack what business development actually looks like for coaches, consultants, and entrepreneurs. Kelly shares his journey into the field and breaks down the key difference between sales and business development, emphasizing...

What if you could help your clients make their biggest business decisions with clarity and confidence, not anxiety and guesswork? In this episode, Cam sits down with Ben and Brittany Cooper, the founders of Amplify, a creative fractional CFO firm, to unpack how business coaches can elevate their impact through financial literacy without having to become the finance expert themselves. Ben and Britt...

What if the difference between a good coach and a transformational one is their ability to create safety, not just strategy? In this episode, Cam sits down with Ross Gibbs to unpack what it really takes to lead effective EOS sessions and drive lasting results with leadership teams. Ross shares his journey into EOS and how his passion for helping people finally found its outlet through coaching, al...

What if the fastest way to fill your practice isn’t chasing clients but building a community that pulls them to you? In this episode, Cam sits down with Forrest Derr, known as “The Fractionator,” to explore how he built a full fractional COO practice in record time. Forrest shares his journey from EOS Integrator to launching his own business, and how a clear vision paired with a simple, focused of...

What if the fastest way to grow your coaching practice isn’t a new strategy, but going back to the fundamentals you’ve been avoiding? In this episode, Cam sits down with Brandon Snyder to unpack how he’s building his practice with clarity, discipline, and a relentless focus on business development. Brandon shares his journey from leading revenue functions across sales, marketing, and client succes...

What if the real job of a coach isn’t setting strategy but making it meaningful to every person in the organization? In this episode, Cam sits down with Bill Green to explore how great coaches translate vision from the boardroom to the front line. Bill shares how his work centers on aligning strategy, culture, and execution so that every person in an organization is engaged, inspired, and pulling...

What does it look like to build a thriving coaching practice while helping leadership teams implement real discipline and accountability? In this episode, Cam sits down with Amanda Barkey, an EOS Implementer, to talk about her journey into business coaching and what it takes to guide leadership teams through meaningful change. Amanda shares how her entrepreneurial background led her to discover EO...

What does it take to guide leadership teams through real change...not just install another framework? In this episode, Cam sits down with Jim Haviland, Partner at Impact Architects, to explore what it means to coach leadership teams through the deeper work of building a healthy organization. Jim shares lessons from years of helping companies implement business operating systems, emphasizing that t...

What does it really take to build a culture where team members lead, buy in, and elevate each other beyond the game itself? In this episode, Cam sits down with Dr. Tony Miller to explore the leadership principles that translate from the basketball court to the boardroom. Tony shares how culture is built through clarity, repetition, and consistent reinforcement of core values...not just talent. The...

Is the right technology actually the difference between a good coach and a scalable one? In this episode, Cam sits down with Michelle Rose from Ninety, to unpack how ambitious coaches can leverage technology to elevate their offering and differentiate their practice. Michelle shares her journey from answering a Craigslist ad to helping build one of the leading platforms in the EOS ecosystem, along...

What separates coaches who build elite practices from those who stay stuck in survival mode? In this episode, Cam sits down with Justin Maust to unpack the mindset and discipline required to build a thriving coaching practice. Justin shares his journey from leadership events and keynote speaking to becoming an EOS Implementer, and why process...not inspiration...is what truly transforms businesses...

When does “I can handle it myself” quietly start costing you clients, energy, and growth? In this episode, Cam sits down with Expert EOS Implementer Debra Niewald and AssistPro founder Jenna Spencer to unpack when and why coaches should hire an executive assistant. They explore the hidden cost of waiting too long, how an EA shifts a coaching practice from survival mode to sustainable growth, and w...

What does it really take to build a coaching career that’s both impactful and sustainable?  In this episode, Cam sits down with Chris Dawson to explore how a clear personal vision and a thoughtfully designed offering can shape a sustainable coaching practice. Chris shares his journey from college quarterback at Tulane to high school football coach and eventually into coaching leadership teams, hig...

What does it actually take to build a seven-figure coaching practice without piling on more frameworks, tools, or shiny objects?  In this episode, EOS legend Walt Brown, known affectionately in the EOS community as “Uncle Walt,” shares why the biggest breakthrough in his practice didn’t come from adding more, but from going deeper. We explore what true EOS mastery looks like in practice and how co...