The Amazon Profitability Problem: Solved Podcast

AI is no longer a future ecommerce trend. It’s already changing how brands get discovered, how customers shop and how profitable businesses operate. In this episode, Emma Bagley sits down with Ann Stanley, founder of Anicca Digital and Anicca Insights, to unpack how AI is transforming ecommerce, marketing, SEO and customer experience faster than most brands realise. They discuss: → How AI agents a...

Most Amazon brands don’t have a traffic problem. They have a conversion problem. In this episode, Emma Bagley sits down with Fatos Fatin, founder of Maxamaze, to unpack what actually drives conversion and profitability on Amazon in 2026. The conversation dives deep into listing optimisation, creative strategy, AI-driven search behaviour and why so many brands are overspending on PPC before fixing...

How do large vendor brands stay profitable on Amazon when fees, promotions and ad costs keep increasing? In this episode, Emma Bagley sits down with Ken Jacobs, VP of International Sales at Outward Hound, to unpack the realities of managing a profitable Amazon Vendor business across Europe and the US. After scaling Amazon through Covid and managing complex multi-channel retail relationships, Ken s...

What will separate winning ecommerce brands from everyone else in 2026? In this episode, Emma Bagley sits down with ecommerce expert, author and podcast host Chloe Thomas to unpack the biggest shifts happening across DTC, Amazon, AI and ecommerce growth strategy. After interviewing 800+ brands and ecommerce leaders, Chloe shares the 3 foundational areas brands must master to stay competitive: → Cu...

You don’t scale Amazon by spending more on ads. You scale it by converting better. In this episode, Emma Bagley speaks with Daniela from Mindful Goods about the real driver of Amazon profitability: Using CRO principles to build product detail pages that triple sales They break down: → Why copying DTC creatives to Amazon fails → The hidden mistakes costing brands sales → How to localise listings ac...

Most businesses selling on Amazon overlook a simple yet powerful web of tweaks that can dramatically boost their profitability - if they understand how to optimize click-through rates effectively. John Aspinall, Amazon growth strategist and creative mastermind, breaks down the no-fluff strategies that can increase sales and maximize ad spend in ways you’ve never considered. In this episode, John r...

Most Amazon brands aren’t struggling with traffic. They’re struggling with conversion and clarity . In this episode, Emma Bagley sits down with Brandon Young (CEO of Data Dive) to unpack what’s really driving growth on Amazon right now. They cover: → Why CVR matters more than traffic → How to spot wasted PPC spend fast → What most brands get wrong about SEO → The real reason growth plateaus → How...

Most Amazon brands are optimising the wrong metrics. And it’s destroying their profit. In this episode of the Amazon Profitability Problem Solved Podcast, I sit down with Andrew Bayliss (AdLabs) to break down what actually drives performance inside Amazon Ads today. What we cover: → Why ACOS and ROAS can mislead leadership teams → The metrics that actually matter at scale (and why they differ by c...