The AI-Powered Inbox

Episode Description Luke Kline is the founding marketer at Hightouch and the person behind Lifecycle Leaders, where he's spent the past year talking to more lifecycle marketers than almost anyone else in the space and breaking down brand lifecycle programs in detail, from onboarding sequences to annual recap emails. In this episode, Luke covers two big things: where lifecycle marketers actually st...

n8n is easy to lump in with every other "AI agent" tool getting hyped right now. It is not that. It is an open source workflow automation platform, the kind of tool you would compare to Zapier or Make, where you connect steps on a visual canvas and the data moves through them in order. No autonomy, no AI deciding what happens next. Michael Roberts, a fractional lifecycle and email leader who runs...

Episode Description Most lifecycle teams have some version of the same problem: briefs in Confluence, tests in the ESP, results in a pivot table, and nothing talking to anything else. When someone asks what worked six months ago, you spend an hour hunting for the answer. Riley Stevenson is a Senior Lifecycle Marketing Manager at Self Financial, and she spent eight months building an Airtable-based...

Episode Description Apple Intelligence. Gmail Gemini. Microsoft Copilot. AI tools are now summarizing marketing emails in the inbox before subscribers ever open them — and the results are not always what brands intended. Laura Sullivan is the Head of Brand and Marketing at Inbox Monster, a platform that helps email teams preview and test campaigns across clients and devices. In this episode, she w...

Episode Description Will Pearson co-founded Scalero in 2019 with a clear thesis: the workflow of email marketing was broken. Six years later, he's built a 35-person agency serving 55+ clients, and AI has become a core part of how they operate at every level. In this episode, Will walks through how Scalero has approached AI from the inside out: giving the team ChatGPT Pro access and a prompt librar...

Episode Description Colin Bonnett is a Senior Manager of Lifecycle Marketing at Going (formerly Scott's Cheap Flights). He has a degree in chemical engineering. He is not a coder. And he built a custom email quality control tool using Replit and Claude that saves his team hours of Slack back-and-forth every week. In this episode, Colin walks through the problem he set out to solve, the mistakes he...

How to Launch an E-Commerce Brand in 30 Days with ChatGPT: Deep Research + a Lifecycle Monetization Strategy with Rachel Hill (AI Made This Brand) Episode Description Rachel Hill had an idea for a coloring book brand. Thirty days later she had six products live on Etsy and Amazon, a full monetization strategy, a complete email nurture sequence, and her first 15 sales with zero paid ads. In this ep...

Episode 1: AI Use in Email Doubled in 2025 + How to Write Your Newsletter Faster with AI | Mike Nelson (Co-Founder, Really Good Emails; Head of Growth, Beefree) Episode Description AI adoption in email marketing didn't just grow in 2025. It doubled. Mike Nelson, Co-Founder of Really Good Emails and Head of Growth at Beefree, has been tracking this shift through the industry's most practitioner-dri...