The AI Native Marketer

Björn Ingmansson is Marketing Director at Kognic, a Gothenburg-based company building data tools for physical AI and self-driving vehicles, with customers across Europe, the US, and China. He's also the founder of The Froject, a community helping GTM teams get real value out of Claude. In this episode, Björn walks us through how he single-handedly runs a global marketing function using Claude....

This one's for anyone who wants to see AI in actual commercial use, not as a future vision, but as daily infrastructure. Kalle Mobeck is the founder of Align the Commercial Collective and one of the most hands-on AI operators in the Nordics. He built a full AI-generated campaign for a fashion brand in three weeks. It became their second best performing campaign of the year. In this episode, we get...

Episode Description In this episode of The AI Native Marketer , hosts Jacob and Johanna dive deep into the AI-driven strategies of Ian , Head of Growth at Tandem Health . Ian shares how his team at the Stockholm-based AI medical assistant startup has moved past simple prompting to building complex, automated systems. The discussion explores Ian’s "just do it" philosophy, which led him to...

In this episode of The AI Native Marketer , hosts Jacob and Johanna speak with Kees , VP of Marketing at Chili Publish , a Belgian creative automation platform. Kees shares his journey of moving beyond simple AI efficiency to building a sophisticated "brain" that acts as a central repository for company knowledge. By leveraging Retrieval-Augmented Generation (RAG) , Kees and his small team have in...

Episode Description In this episode of The AI Native Marketer , hosts Jacob and Johanna sit down with Adam Holmgren , the CEO and co-founder of the B2B marketing platform Fibbler . Adam shares how he and his co-founder have leveraged AI to build a lean, bootstrapped powerhouse that serves over 500 paying customers with a total team of only two people. The conversation dives deep into the shifting...

In this episode, we sit down with Carl Ronander , VP of Marketing at Funnel , to explore how AI is transforming the landscape of creative marketing and video production. Carl shares his journey from the agency world to leading marketing at a data-driven company, offering a unique perspective on the intersection of creativity and data. We dive deep into Funnel’s recent experiments with fully AI-gen...

In this session, Varun Atrey , Product Marketing Director at Legora , joins Johanna and Jacob to discuss the transition from "using AI" to building an AI-native organization. Varun details his journey of self-teaching AI development and shares a "ruthless" philosophy for automating the repetitive "work around the work". The conversation explores how AI is compressing product launch timelines, enab...

What happens when you are the only marketer in a deep-tech company, but you need to produce the output of an entire department? In this episode, we sit down with Ling Koay , CMO at Arevo , to discuss how she has turned AI into her "silent colleague". Ling shares her remarkably structured approach to AI-native marketing , moving beyond simple prompting into building complex workflows that handle wh...

In this episode of The AI Native Marketer , we are joined by Johanna Ydergård , currently at the AI-native startup Lovable and formerly the CMO at Detectify . Johanna takes us behind the scenes of how she transitioned a team of 15 down to 5 at Detectify while maintaining high-impact results by building a "human-in-the-center" automation map. Tools mentioned: Lovable : The platform Johanna currentl...

Moving from "playing around with ChatGPT" to building reliable, enterprise-grade AI workflows is the biggest hurdle for modern marketing teams. In this inaugural episode of The AI Native Marketer , we are joined by Daan Dagevos , Senior Automation & AI Strategist at Meister (the team behind MeisterTask and MindMeister). Daan takes us behind the scenes of how a privacy-conscious European SaaS c...