The AI Marketing Coach

AI hype in marketing is moving fast, but what is it costing your business, your team, and your customer trust? In this episode of The AI Marketing Coach, Carmela Fortin sits down with Ryan Drumheller, fractional CIO, IT leader, founder of Stellar Horn Group, and host of the Decline Invite Podcast, to talk about the hidden cost of AI hype in marketing and business. Ryan brings more than 20 years of...

In this episode of The AI Marketing Coach , Carmela Fortin breaks down the real reason so many AI marketing initiatives stall out. It’s not the tools, it’s the missing Pre-AI Layer that most teams skip. Carmela explains how to diagnose GTM drift, clarify true ICP tension points, and align your team before layering in AI. You'll learn how to build campaigns with intention, not chaos, and how to...

In this episode, Mike Montague discusses the evolution of marketing in the age of AI, emphasizing the importance of authenticity, human connection, and the playful approach to marketing. He shares insights from his career, the challenges of integrating AI into marketing strategies, and the necessity of personalization and change management. The discussion highlights the balance between automation...

In this episode of The AI Marketing Coach, Carmela sits down with Kelly Lorenzen, founder of KLM Consulting, Marketing & Management, and host of Collaborative Connections , to talk about the real reason small business owners are overwhelmed. Spoiler: it's trying to do everything alone. This conversation cuts through the noise and gets straight to the human reality inside small businesses: the...

Most AI marketing projects don’t fail because of the model. They fail because no one designed what comes before it. In this foundational episode of The AI Marketing Coach, Carmela Fortin introduces a new concept to the market: Pre-AI Layers, the human, organizational, and decision frameworks that determine whether AI becomes a growth engine or quietly scales the wrong outcomes. Drawing from over a...

In this episode of The AI Marketing Coach, Carmela Fortin sits down with Venus Ranieri, VP of Marketing at Singularity University, to unpack what’s really happening inside organizations as AI adoption accelerates. This conversation goes beyond tools and trends and into the human middle, t he hesitation, resistance, blind spots, and leadership gaps that determine whether AI becomes a growth acceler...

Cold email hasn’t disappeared, but the way we approach it has to the age of AI Marketing. In this conversation, Carmela sits down with James Milsom, Head of Marketing at Hunter.io, to explore what it looks like to practice outbound with discipline, intention, and respect for the person on the other side of the inbox. They discuss how AI can help us research more thoughtfully, how to maintain perso...

Are you waiting for the marketing to understand your brand? Or are you leading differently with AI? AI marketing doesn’t fail because the technology is complex, it fails when leadership hesitates. The real bottleneck in modern marketing and go-to-market strategy isn’t adoption, workflows, or tools. It’s trust: organizational trust, market trust, and self-trust. In this episode, we break down trust...

In this episode of The AI Marketing Coach , Carmela Fortin breaks down the new reality: your audience isn’t meeting your message first—AI is. Today’s buyers want answers fast. They use tools that don’t read your site—they summarize it. They compress your value, reinterpret your tone, and decide what gets shown before a human ever clicks. If your content isn’t structured for that layer, it gets ign...

Are you drowning in tasks but still struggling to grow your business? The problem might not be which AI tool to use —it’s how you’re spending your time. In this episode of The AI Marketing Coach Podcast , we’re flipping the script on AI adoption. Instead of searching for the perfect tool, we’re diving into how productivity and prioritization lead you to the right AI solutions—naturally. ✅ Learn t...

Micro-Automations: The Game-Changing Future of AI Marketing 🎙️ The AI Marketing Coach Podcast Join host Carmela Fortin as she dives into the world of micro-automations and how they’re revolutionizing AI marketing. In this episode, you’ll discover how these small, laser-focused automations can create massive impact, driving growth, efficiency, and smarter marketing strategies. Carmela shares insigh...

The AI Marketing Coach: Building Stronger Foundations for the Future of Marketing Host: Carmela Fortin, CEO of The AI Marketing Coach & Seattle Startup Coaches Visit ⁠SeattleStartupCoaches.com⁠ for more resources. Instagram: ⁠@SeattleStartupCoach⁠ Episode Summary In the inaugural episode of the AI Marketing Coach podcast, host Carmela Fortin dives into the transformative impact of AI marketing on...