Sirte Pihlaja

The AI Experience Podcast: From Basics to Breakthroughs

Business EN ↓ 11 episodes

Explore how Artificial Intelligence is transforming customer and employee experiences in this engaging podcast series. Hosted by Sirte Pihlaja, CEO of Shirute and Head of Team at CXPA Finland, the series dives into the latest AI innovations, ethical questions, and practical strategies for organisations. Featuring insights from global experts and trailblazers, each episode offers actionable guidance to help you navigate the evolving AI landscape and unlock its potential for better CX and EX. Whether new to AI or a seasoned pro, this is your guide to understanding and leveraging AI responsibly a...

Author

Sirte Pihlaja

Category

Business

Podcast website

www.machinecustomers.fi

Latest episode

May 5, 2026

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Episodes

AI Is Not About the Toolset - It's About the Mindset 05.05.2026

## Why You Can't Miss This Episode What if getting more out of AI isn’t about the tools, but your mindset? In this episode, AI influencer and keynote speaker Pasi Örn shares how naming his AI assistant AiMo and treating it like a real colleague transformed the way he works. From winning the Elisa AI Vision Challenge overnight to building websites in minutes with vibe coding, Pasi shows that how yo...

6 300 Hours Saved Monthly: How Berner Is Becoming AI-Native 01.02.2026

Why You Can't Miss This Episode Berner’s AI transformation is more than a case study; it’s a blueprint. In this episode, Joona Honka, Head of AI & Analytics at Berner, shares how the company turned AI into an organisational superpower. From training 89% of their knowledge workers to saving over 6,300 hours every month, Berner shows what it takes to scale AI sustainably, responsibly, and with m...

CX & AI – Finnish Leadership in Action 01.01.2026

Why You Can't Miss This Episode How do leading Finnish organisations approach AI to drive customer experience and business growth? In this high-level CX Masterclass panel, five C-level executives from Finnair, Fujitsu, Wolt, Veikkaus, and Microsoft Finland share their real-world insights, strategic shifts, and leadership lessons in becoming AI-native. It’s a dynamic conversation full of practical...

What It Really Takes to Build Human-Centred AI in Customer Experience 05.12.2025

Why You Can't Miss This Episode In this insightful episode, Mari Eklund shares what truly happens behind the scenes when AI is introduced to enhance customer experience. Beyond the tech buzz, Mari breaks down the leadership, cultural shifts, and governance structures needed to build AI that supports rather than replaces human interaction. If you're looking to implement AI in a meaningful, human-ce...

From AI Tools to AI-Native - How Agents Are Rewiring Business 09.11.2025

Why You Can't Miss This Episode This episode takes you to the frontline of the AI-native transformation. AI entrepreneur and agentic systems expert Mikko Alasaarela joins host Sirte Pihlaja to discuss the shift from using AI as a tool to designing businesses around AI agents and machine customers. From agent swarms to data strategy and the rise of autonomous machine interactions, this conversation...

Can Europe Lead in AI – or Will Regulation Hold Us Back? 16.10.2025

Why You Can't Miss This Episode In this compelling episode of The AI Experience Podcast, Member of the European Parliament Aura Salla pulls back the curtain on the EU’s ambitious yet contested AI regulation efforts. With experience on both sides of the policy table—from Meta to Brussels—she shares a rare insider view on how Europe can lead in AI without regulating itself into irrelevance. We unpac...

Humanizing AI: Lessons from Luxury Hospitality 12.06.2025

Why You Can't Miss This Episode In this powerful episode of The AI Experience Podcast, Alec Dalton shares how AI can be used not to replace—but to elevate—the human elements of service. With stories drawn from his experience at Disney and the Ritz-Carlton, Alec shows us how AI, when grounded in empathy, can deepen customer and employee experiences in meaningful ways. From operationalizing emotiona...

Agentic AI and GEO in Action: Powering Hyper-Personalised and Emotionally Intelligent CX 02.04.2025

Why You Can't Miss This Episode In this groundbreaking episode of The AI Experience, we sit down with digital transformation leader Kieran Gilmurray to explore the rise of Agentic AI —autonomous systems capable of learning, reasoning, and acting like human coworkers. We also unveil Generative Engine Optimisation (GEO) , the next evolution beyond SEO. From emotionally intelligent avatars to AI-powe...

Leading the Way in Responsible AI: Verkkokauppa.com's Pioneering Journey in AI Governance 02.03.2025

Why You Can't Miss This Episode In this episode, we explore how Verkkokauppa.com , Finland’s leading online retailer, has pioneered AI governance , balancing innovation with responsibility. Our guest, Ilja Ikonen , the company's CIO and CISO, shares how they built their AI governance framework, the principles guiding it, and how they ensure transparency, fairness, and compliance while driving AI-p...

AI Governance in Practice: Responsible AI and Risk Management in Artificial Intelligence 17.01.2025

Why You Can't Miss This Episode In this engaging episode, Iiris Lahti, Head of Services and Customer Success at Saidot, explores the critical intersection of AI governance and innovation. Learn how organisations can balance creativity and compliance, develop responsible AI solutions, and foster trust among customers and employees. From actionable steps for small businesses to insights on regulator...

The EU AI Act: Navigating Regulation, Corporate Responsibility, and Innovation in CX and EX 17.12.2024

Why You Can't Miss This Episode Join us for the debut episode of The AI Experience Podcast , as host Sirte Pihlaja welcomes Susanna Mäkelä to an engaging discussion on the EU AI Act, a groundbreaking regulation shaping artificial intelligence across industries. This episode explores the Act's actual impact on CX and EX, the role of corporate responsibility in compliance, innovation, and strategies...

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