The AI Answer by AthenaHQ

What does it actually look like to build an AI search strategy for a major fintech company? In this episode, AthenaHQ’s CEO Andrew Yan sits down with Jeff Tucker, Senior Director of SEO & GEO at SoFi, to learn how his team enhances their AI search visibility across 12 business units with dozens of competitors and tens of thousands of tracked prompts in the mix. You'll learn: How Jeff made the...

SEO isn't dead by any stretch. But if you're treating AI search like a checklist, you're already behind. In this episode, AthenaHQ's CEO Andrew Yan sits down with Lily Ray,  founder of Algorythmic and VP of SEO & AI Search at Amsive, to cut through the noise and get into what actually drives visibility in the age of AI search. You'll learn: Why E-E-A-T isn't a checklist and what brands consist...

AI search isn't just an SEO problem, it's a cross-functional challenge that touches content, affiliate, social, video, and beyond. In this episode, AthenaHQ's CEO Andrew Yan sits down with Chris Long, co-founder of Nectiv, to dig into what it actually takes to build an AEO strategy that works across the ecosystems AI models are pulling from. You'll learn: Why AEO/GEO lives across four distinct eco...

AI search is changing everything about how brands get discovered, evaluated, and chosen. The AI Answer is the podcast where AthenaHQ CEO Andrew Yan sits down with the marketers, strategists, and growth leaders actually figuring it out in real time. Each episode gets into the specifics: what these teams are tracking, how they're structuring for it, and where they're finding traction. New episodes d...