The AI Advertising Podcast

As advertising begins to enter ChatGPT, marketers face a new question: how should they think about AI conversations as a place for discovery, influence, and performance? In this episode of The AI Advertising Podcast , host Diego Pineda explores what ChatGPT ads are, what marketers know so far, and how brands should approach this emerging channel. You’ll hear from: Yang Han, Co-founder and CTO at S...

Healthcare marketing is “hard mode”: strict privacy rules, heavy regulation, and measurement limitations that make the usual ad-tech playbook fall apart. This episode explores how AI is changing the way healthcare and pharmaceutical brands reach both patients and healthcare professionals—while balancing relevance with privacy and staying compliant. You’ll hear from: Jerrad Rickard, Senior Director...

The 2026 FIFA World Cup will be the biggest ever—48 teams, 104 matches—and it’s the ultimate test of reaching the right fans at scale without creepy tracking. This episode breaks down how AI-driven contextual targeting separates intent (not just interest) to reach both hardcore soccer fans (tactics, lineups, odds, analysis) and culture/moment fans (national pride, watch parties, travel, lifestyle/...

As AI reshapes retail advertising with real-time optimization, faster creative testing, and new ways to reach shoppers across CTV, the open web, and commerce environments—one big question remains: Can AI actually deliver relevance at scale and prove what’s truly incremental? In this episode, we dive into that question with a leader on the front lines of commerce and programmatic: Dana Karlin, Head...

AI in marketing automation has reached an inflection point. The tools are powerful, budgets are rising, and AI now touches everything from campaign planning to personalization. But outcomes are still inconsistent. In this episode, Diego Pineda sits down with Chris Bentley (Director, Marketing Operations and Analytics at StackAdapt) and Wayne Coburn (Director of Product at StackAdapt) to unpack why...

Marketers have long been obsessed with performance—but is it costing us long-term growth? This episode explores the growing tension between brand and performance marketing and the role of AI in helping marketers finally see the full funnel. Our guest: Becky Tasker, VP of Growth Marketing at StackAdapt.

According to StackAdapt’s new report, The State of Programmatic Advertising 2026 , the next phase of programmatic won’t be about incremental optimization. It will be about orchestration: unifying data, creative, channels, measurement, and AI into a single, intelligent system. In this episode, we sit down with two industry leaders to unpack what that shift really means in practice. Paul Verna | VP...

AI in advertising is entering a new phase of autonomy. This episode unpacks what agentic AI really means, how Ivy™ is evolving into a true marketing agent, and why the Model Context Protocol (MCP) is quietly becoming one of the most important technologies in ad tech. Our guests are: Yang Han, CTO at StackAdapt Lee Odden, CEO at TopRank Marketing

As AI floods the marketing world with faster content, scalable workflows, and voice clones that sound eerily human—one big question remains: Can AI create work that actually feels human? In this episode, we dive deep into that question with two guests on the front lines of AI-powered content: Lee Odden, CEO of TopRank Marketing Shaun Benoliel, Creative Straegy Lead, StackAdapt

How do you discover audiences you didn’t even know to look for? This episode explores how AI is transforming audience intelligence, making it faster, more precise, and more predictive. From probabilistic modeling to clean room collaboration, today’s experts break down how brands and agencies are redefining how they understand, segment, and engage with their customers. Jeremy Lo , Managing Director...

Digital Out-of-Home (DOOH) advertising is having a major comeback—and artificial intelligence is the reason why. This episode explores how AI is transforming DOOH into one of the most dynamic and measurable ad channels today. From audience targeting and creative personalization to footfall attribution and omnichannel integration, AI is giving advertisers unprecedented precision in the physical wor...

As AI Overviews begin to dominate Google search results, marketers face a stark new reality: fewer clicks, fuzzier attribution, and a fundamental shift in how users discover and engage with content. In this episode of The AI Advertising Podcast , host Diego Pineda unpacks the rise of AI-powered search and what it means for the future of advertising. You’ll hear from: Greg Boone, CEO of Walk West,...

Season 2 of The AI Advertising Podcast kicks off on October 15 , and we’re having deep conversations about the technologies redefining how marketers reach and understand their audiences. From agentic AI that acts on behalf of brands, to audience intelligence tools that predict behaviour before it happens, to the new world of AI-powered search that’s rewriting the rules of discovery and SEO—this se...

What does it really mean to be an AI-first company? And how do you bring your team and your culture along for the ride? In this episode, we have three industry leaders who are building AI adoption from the inside out: Ashwin Navin, Co-founder & CEO of Samba TV Vitaly Pecherskiy, CEO of StackAdapt Ryan Nelsen, CMO of StackAdapt Together, they unpack the real cultural shifts that need to happen...

As generative AI transforms the way we create and distribute content, it’s also reshaping the brand safety conversation. In this episode, we speak with: Matt Shapo, Director of Digital Audio and Video at the Interactive Advertising Bureau (IAB) Connie Yan, Director of Platform Quality at StackAdapt Together, they unpack how AI is influencing media quality, contextual targeting, and the evolving st...

More than 80% of marketers and creatives are using generative AI today, and 40% rely on it from start to finish. But for many teams, AI still feels like a gimmick, or worse, a source of friction. Why? In this episode, we unpack the real reasons AI workflows fail—and what it takes to build ones that actually save time, improve quality, and scale with your business. Our guests are: Matt Travers, Man...

The martech landscape is changing fast—and AI is at the center of it. But with so many new tools launching every week, how do marketers know what’s worth their time? In this episode, we unpack the AI tools that are making a real impact for creative teams, media buyers, and marketing strategists—and where the tech is heading next. We’re joined by: Scott Brinker (VP of Platform Ecosystem, HubSpot) –...

Consumers expect personalized ad experiences, but they also demand stronger privacy protections. So how can advertisers deliver relevant ads while staying compliant with evolving privacy laws? In this episode, we explore how AI-driven personalization is reshaping advertising—and the challenges of balancing relevance with ethical data use. Our expert guests break it all down: Ned Dimitrov (VP of Da...

AI is no longer just a new tool in the marketer’s tech stack—it’s transforming the way we use the stack itself. From campaign planning to performance insights to creative production, generative AI is changing how marketers interact with martech and adtech platforms every day. In this episode, we speak with: Scott Brinker (VP, Platform Ecosystem at HubSpot) Winston Zhu (Director of Platform Enginee...

The marketing tech stack is shifting from fragmented tools and isolated data to unified platforms that support a full-funnel view of the customer journey. AI is the catalyst, but convergence is the destination. In this episode, we are joined by three StackAdapt leaders to explore how martech and adtech are coming together—and what that means for strategy, execution, and team culture: Vitaly Pecher...

What if you could predict exactly when and where your next customer will convert? AI-powered predictive analytics is making that possible, helping advertisers shift from educated guesses to data-driven certainty. In this episode, we explore how AI is revolutionizing audience targeting, media buying, and budget optimization. Our expert guests break it all down: Carole Lawson (Chief Data Officer, Ma...

Is AI replacing marketers and creatives, or is it simply a tool to enhance their work? As AI continues to automate tasks in advertising, the question remains: who’s really in control? In this episode, we explore: The real impact of AI on creative work, ad targeting, and decision-making What AI can do better than humans—and where it still falls short How advertisers and marketers can leverage AI wi...

As streaming platforms continue to dominate, connected TV (CTV) is becoming one of the most powerful advertising channels. But how can advertisers ensure better targeting, seamless media buying, and smarter ad placements in this evolving landscape? The answer lies in AI. In this episode, we explore: How AI is transforming CTV targeting and ad buying The role of AI in real-time optimization and pre...

With 3rd-party cookies disappearing, the digital ad industry is at a turning point. But while cookies crumble, AI is stepping in to fill the gap, offering smarter, privacy-friendly ways to target audiences. In this episode, we unpack: What’s next after cookies and why advertisers must rethink their targeting strategies How AI is transforming ad personalization without relying on 3rd-party data Pri...

In this episode, we explore how generative AI is revolutionizing ad creation, from automating copy and visuals to reshaping the role of human creatives. We hear from industry leaders how AI is enhancing, not replacing, creative storytelling. Our guests include two members of StackAdpat’s Creative Studio, Te’Shawn Dwyer and James Targett, and Randy Newman, the CEO of Colour, a digital media agency...