The Agile Brand
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intellig...
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The Agile Brand
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Podcast website
Latest episode
Jul 10, 2026
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Episodes
#180: Personal Branding and Business Success with Henry Kaminski, The Brand Doctor 05.10.2021 32:16
Today we’re going to talk about the agile personal brand, and how it can help with both personal and business success. To help me discuss this topic, I’d like to welcome Henry Kaminski, Founder & CEO, Unique Designz and host of The Brand Doctor podcast. Hosted on Acast. See acast.com/privacy for more information.
#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton 01.10.2021 29:42
Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to approach finding success in digital transformations. To help me discuss this topic, I’d like to welcome Peter McCoy, Investor, Advisor, and Co-Founder of Baton. Hosted on Acast. See acast.com/privacy for more information.
178: Leadership and the Patient Experience with Tracy Courtney, UPMC 28.09.2021 21:01
Today we’re going to talk about leadership, employee, and patient experience in the healthcare space, and how the healthcare space poses unique challenges and opportunities in these areas. To help me discuss this topic, I’d like to welcome Tracy Courtney, Director of UPMC Experience/Project Management at UPMC International Training Site. Hosted on Acast. See acast.com/privacy for more information.
#177: Continuous Improvement and Optimization with Brian Browning, Kin and Carta 24.09.2021 22:00
It is one thing to say that you are measuring and testing, and another to make continuous improvement and optimization part of your company’s DNA. Today we’re going to talk about going beyond simple A/B testing and how to build a culture of experimentation in your organization. To help me discuss this topic, I’d like to welcome Brian Browning, Vice President of Technology at Kin and Carta. Hosted...
#176: Measuring the Patient Experience with Brian Carlson, Vanderbilt University Medical Center 21.09.2021 22:20
Healthcare can provide some of the most rewarding as well as the most challenging implementations of customer experience initiatives, and presents many unique scenarios that companies in other industries simply don’t encounter. Today we’re going to talk about the patient experience, and how it is both similar and different to other types of customer experience work, as well as how to be successful...
#175: Remote Employee Onboarding with Dave Secunda, Workbright 17.09.2021 25:25
Today we’re going to talk about the employee onboarding process, remote work, and the best methods to ensure success with onboarding new employees. To help me discuss this topic, I’d like to welcome David Secunda, the Founder and CEO of WorkBright, an HR tech startup that moves traditional employee onboarding to a 100% remote process that workers complete before they arrive. Hosted on Acast. See a...
#174: Meaningful Measurement of Customer Experience with Dushyant Mitra, Medallia 14.09.2021 23:12
Today we’re going to talk about the importance of planning for meaningful customer experience measurement across multiple platforms and systems where strategic planning, and connections between data sources are crucial. To help me discuss this topic, I’d like to welcome Dushyant Mitra, Director of Professional Services - Partner Experience and Practice Success at Medallia. Hosted on Acast. See aca...
#173: The changing role of HR with Annissa Deshpande, Loglab 10.09.2021 22:47
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about the changing role of HR and how organizations need to ensure their t...
#172: Aligning Leadership, HR & DevOps with Duena Blomstron, People Before Tech 07.09.2021 25:28
Today we’re going to talk about the gap between leadership, HR, and DevOps in many organizations, and how aligning them can bring better results to both the individuals within the organization, as well as the success of the organization as a whole. To help me discuss this topic, I’d like to welcome Duena Blomstrom, Co-Founder and CEO, People Not Tech and author of the book “People Before Tech” to...
#171: Meaningful Collaboration in the Workplace with Michael Barata 03.09.2021 26:35
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about the challenges and opportunities that organizations face as they ret...
#170: Positive Career Changes with Jeremy Cline 31.08.2021 29:26
You could say that there’s never a wrong time to make a positive change in your life, whether that’s personal or professional. Today we’re going to talk about career changes in the midst of the pandemic, and how the last year has provided us all with some perspective about what we do and don’t want in our lives. To help me discuss this topic, I’d like to welcome Jeremy Cline, host of the Change Wo...
#169: Developing the future workforce through internship programs with Steve Cooper, Exelaration 27.08.2021 21:50
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about why it is so important for organizations to find agile methods to so...
#168: Regenerative Businesses with Carol Sanford 24.08.2021 27:46
Today we’re going to talk about going beyond adaptivity and agility into something called regeneration, and how to not lose who you are as a business in the process. To help me discuss this topic, I’d like to welcome Carol Sanford, Author and Executive Producer at The Regenerative Business Summit. Hosted on Acast. See acast.com/privacy for more information.
#167: Return to Work, Part 4: Different Approaches to the Return to the Office 20.08.2021 32:42
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a p...
#166: Agile M&A with Chris Von Bogdandy, Slalom 17.08.2021 24:21
Today we’re going to talk about Agile M&A - applying iterative processes and systems in place in order better ensure the success of a merger or acquisition. To help me discuss this topic, I’d like to welcome Chris Von Bogdandy, Senior Director at Slalom. Hosted on Acast. See acast.com/privacy for more information.
#165: Return to Work, Part 3: Will the Next 12 Months Be Like the Last? 13.08.2021 28:05
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a p...
#164: Stories and the Customer Experience with Gabrielle Dolan 10.08.2021 26:02
Today we’re going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I’d like to welcome Gabrielle Dolan, Speaker, Founder Jargon Free Fridays, and author of the book Magnetic Stories. Hosted on Acast. See acast.com/privacy for more information.
#163: Return to Work, Part 2: Doing "Return to the Office" Well 06.08.2021 52:38
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a p...
#162: Prioritizing Success with Marlo Higgins 03.08.2021 20:24
Today we’re going to talk about time as currency. While data has been called the new most valuable resource, the world keeps creating more and more data and information. We haven’t yet found a way to make more time - which is why I believe it is the most valuable resource that exists. To help me discuss this topic, I’d like to welcome Marlo Higgins, Chief Inspirational Officer, and Coach, Author,...
#161: Return to Work, Part 1: Succeeding with a Hybrid Workforce 30.07.2021 23:22
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a p...
#160: CX, EX, and Digital Product Rollouts with Jonathon Hensley, EMERGE 27.07.2021 25:26
Today we’re going to talk about the relationship between customer experience and employee experience, and how companies need to provide their teams with the right tools to make both successful, as well as to enable success in digital product rollouts. To help me discuss this topic, I’d like to welcome Jonathan Hensley, Author, Speaker, Co-Founder & CEO at EMERGE, and author of Alignment: Overc...
#159: Meaningful Digital Transformation & CX with Howard Tiersky, FROM Digital Transformation Agency 23.07.2021 29:01
Today we’re going to talk about meaningful digital transformation. While “digital transformation” is currently a buzzword and many organizations talk about its importance in order to stay competitive both operationally, and in the battle to improve the customer experience, well-executed digital transformation is often easier said than done. To help me discuss this topic, I’d like to welcome an exp...
#158: Transform Your Data with AI and ML, featuring Brandon Carroll, TEKsystems 20.07.2021 24:21
I’m excited to introduce the final part of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’...
#157: Agile Decision Making with Diane Magers, Experience Catalysts 16.07.2021 25:36
Today we’re going to talk about how organizations can optimize their ability to make decisions, and some approaches that agile companies are using to do this. To help me discuss this topic, I’d like to welcome Diane Magers Founder and Chief Experience Officer at Experience Catalysts. Hosted on Acast. See acast.com/privacy for more information.
#156: Transform Your Data with AI and ML, featuring Ramesh Vishwanathan, TEKsystems 13.07.2021 18:53
I’m excited to introduce Part 2 of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like t...
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