The Agent Economy

This week we discuss all things AI Search, Agentic Commerce, LLM Advertising, Frontier models and what Founder life is actually like in the era of AI.

The conversation covers the introduction of Chat GPT ads, self-serve platform, bidding options, agency infrastructure, targeting, ad strategy, AI search optimization, context hints, relevance weighting, ad placement, conversion tracking, agentic commerce, brand optimization, and the importance of organic visibility. It also previews the next episode on agentic commerce and Shopify integration. Tak...

In this episode, Chris and Stephen discuss the updates from Google I.O., focusing on Google's new era of search. They cover topics such as AI mode, ad opportunities, agentic workflows, and the impact on marketing channels. They also explore the implications for businesses and the shift in user experience. Takeaways AI mode and agentic workflows are revolutionizing the Google search experience. The...

The conversation delves into the world of Agentic Commerce, focusing on the expansion of Rufus, understanding its capabilities, optimizing for AI search, the evolution of ChatGBT and ads, and the future of search and Agentic Commerce. Key takeaways include the significance of Agentic Commerce and the importance of AI search optimization for brands and businesses. Takeaways Agentic Commerce AI Sear...

The conversation delves into the impact of AI on consumer behavior, the collapse of the traditional sales funnel in AI, the role of personalization and brand affinity in AI, the importance of structured data and AI readiness, the emergence of AI in the transaction layer, and the strategic readiness for AI commerce. The discussion also highlights the role of AI as an influencer and the impact of AI...

The conversation explores the impact of AI on the search landscape and the need for brands to adapt to the changing environment. It delves into the dominance of Google search, the influence of AI on consumer behavior, the journey of Google, the rise of AI, the pace of innovation, the significance of AI acquisitions, the evolution of AI, the rise of AI overviews, the transition to AI mode, the infl...

The episode begins with an introduction to Chat GPT ads and Claude design, followed by a discussion on the history and pilot launch of Chat GPT ads. The conversation then delves into the expansion and international rollout of Chat GPT ads, the pricing models and ad tech partnerships, ad formats and user settings, self-serve ads manager and CPC pricing, and measurement and SEO strategy in Chat GPT...

The conversation covers the rapid advancements in AI models, the impact of tech layoffs, changes in AI-driven search behavior, the importance of AI search and optimization, Shopify's agentic capabilities, and the preparation for ads in ChatGPT. These topics shed light on the evolving landscape of AI and its impact on various industries, particularly in marketing and e-commerce. Takeaways AI models...

The conversation delves into the impact of AI on marketing and organizations, covering recent updates in the AI space, adoption and use cases of AI models, advancements in AI models, comparison of Anthropic and OpenAI, advertising with ChatGPT, organizational changes and AI adoption, and the future of AI in organizations. It explores the direction of travel towards agentic commerce, the adoption r...