The Affluent CEO Show: She didn't build the wrong life. She just built it as the wrong woman.

What if the biggest thing holding back your next level isn't your strategy… …but the identity that built your success? In this deeply personal episode, I share one of the most important insights I've learned after 25 years in business, corporate strategy, and my own journey of healing. We often believe success comes from doing more. Learning more. Working harder. Finding the next strateg...

Why high-achieving women abandon themselves, and how attachment theory explains it What if the very qualities that made you successful are the same qualities keeping you disconnected from yourself? For many high-achieving women, independence is celebrated. You're the capable one. The dependable one. The woman who always finds a way. You build the business, lead the team, hold the family toget...

What if the success you've been chasing was never meant to make you feel whole? In this deeply personal episode, Yuliana Francie shares her journey from a small village in Indonesia to negotiating billion-dollar deals and building successful businesses—only to discover that achievement and fulfilment are not the same thing. Many high-achieving women spend their lives proving their worth throu...

You are not looking for more information. You are recognizing yourself. In this deeply confronting episode, Yuliana Francie explores the hidden identity pattern beneath the exhaustion, heaviness, and emotional disconnection many high-achieving women quietly carry — even after building outward success. This conversation goes beyond burnout, productivity, or time management. Because the real issue i...

What if the reason success feels heavy has nothing to do with ambition — and everything to do with the identity carrying it? In this deeply personal episode, Yuliana Francie explores the hidden emotional patterns many high-achieving women quietly live inside: hyper-independence, over-functioning, emotional exhaustion, and the inability to fully receive support, rest, love, or ease without guilt. D...

For many high-achieving women, the idea of “effortless success” feels almost offensive. Because we were taught that success comes through endurance. Work harder. Carry more. Need less. Keep going. In this deeply personal episode, Yuliana Francie shares the realization that changed her life: what if exhaustion was never the price of success — but the symptom of building from an identity that no lon...

This is a special episode. On the same day my book was released, my father passed away. Two defining moments, one ending, one beginning. And in between them, a realization I can’t ignore: A life unlived doesn’t disappear. It becomes regret. In this episode, I reflect on:  The complexity of losing someone you were never fully connected to   The weight of words left unspoken   The quiet truth that m...

What if scaling your business wasn’t about pushing harder… but learning how to receive differently? In this episode of The Affluent CEO Show , I’m joined by Chelsea Norton, a somatic therapy and embodiment coach, for a powerful conversation on the shift from overgiving to overflow . Because most women don’t have an offer problem. They have an embodiment gap . We’ve been conditioned to:  over-deliv...

You’ve done the courses. You’ve followed the strategies. You’ve refined, optimised, and executed.  So why does it still feel… off?  In this episode, Yuliana Francie challenges the biggest myth in business growth — that you need a better strategy.  After 25+ years as a corporate strategist, she reveals the real reason high-performing women plateau:  It’s not strategy. It’s identity.   This episode...

What if the products you trust to heal you… are quietly harming you? In this episode of The Affluent CEO Show , I sit down with Jodi Scott , founder of Green Goo, to explore the intersection of health, consciousness, and entrepreneurship — and why true innovation often begins with questioning the “normal.” Jodi’s journey didn’t start in business. It started in the medical world — studying health p...

What happens when life forces you to confront your own mortality—unexpectedly, brutally, and without warning? In this powerful episode, Yuliana sits down with Sharon Morrish, a woman whose life was radically transformed after surviving a ruptured brain aneurysm. From waking up in ICU on life support to discovering she had unknowingly written a goodbye letter to her family, Sharon’s story is a prof...

In this final episode of the Embody. Elevate. Expand. series, Yuliana Francie takes you beyond success… and into legacy. Not the kind measured by followers, revenue, or recognition. But the kind that lives on in people, in patterns, and in possibilities long after you’re gone. Through a deeply personal story of her grandmother—a woman who never built a brand yet shaped generations—Yuliana reframes...

Why Copying Another Woman’s Blueprint Will Keep You Stuck Forever If Episode One cracked open the illusion… this episode rewires the truth. Because the problem was never your strategy. It was the identity driving it. In this second instalment of the Book Launch Series, Yuliana Francie takes you deeper into the ELEVATE phase of Identity-Led Scaling™—where you stop borrowing blueprints and start bui...

In this episode of The Affluent CEO Show , Yuliana Francie sits down with publicity expert Kate Engler , creator of the Meet the Press Masterclass , to unpack how entrepreneurs can generate powerful media coverage without relying on expensive PR agencies. Kate shares how business owners can become their own publicist by understanding what journalists actually want, crafting stories that go beyond...

In this powerful opening episode of the book launch series , Yuliana Francie reveals the hidden reason so many brilliant, driven women feel stuck in their business growth — even after trying every strategy, funnel, and marketing tactic available.  Podcast_EP1_IdentityCeiling  What if the problem was never your strategy?  What if the real ceiling is your identity ?  Drawing from over 25 years as a...

In this episode of The Affluent CEO Show , Yuliana Francie sits down with Dr. Chantal Lunderville from Orange County, California — a former physician who walked away from the traditional medical path after years of intense training and burnout. After investing over a decade in education and accumulating significant student debt, Dr. Chantal found herself deeply questioning the life she had worked...

In this episode of The Affluent CEO Show , Yuliana sits down with Marina Ivanov, founder of Apex Transit Solutions, to explore what it truly means to own your power — especially as a woman leading in a traditionally male-dominated industry. Yuliana opens with a deeply personal reflection from her corporate years in supply chain logistics, sharing the moment she realized she was the only woman in a...

In this powerful episode, Yuliana Francie declares the symbolic death of hustle culture and invites listeners into a new paradigm of success rooted in sovereignty, embodiment, and alignment. Sharing her personal journey from high-achieving burnout to identity-led expansion, Yuliana explores why strategy alone isn’t enough — and how hustle conditioning, metric obsession, and over-functioning keep w...

In this powerful episode of The Affluent CEO Show , Yuliana sits down with Simone Boer for a deeply honest conversation about what happens when high-achieving women reach a crossroads in business and life. If you’ve ever felt overwhelmed by everything on your plate… questioned whether you still love what you’re building… or struggled with the belief that you’re not doing enough — this episode is f...

In this episode of The Affluent CEO Show , Yuliana is joined by Melissa Ng (New York), founder of Malu Journey , for an honest conversation about high-achieving women who look successful on paper, but feel exhausted, anxious, and never “enough” inside. Together, they unpack how immigrant and Asian cultural conditioning (hello, “tiger mom” expectations) can wire us to equate worth with output , glo...

If you’re a solopreneur who’s grown “the business baby” with your own hands, delegation can feel terrifying—like everything will fall apart the moment you let go. In this episode of The Affluent CEO Show , Yuliana Francie sits down with Lisa Morey , founder of Mint Agency , to unpack what it really takes to scale sustainably: processes, procedures, and programs . Lisa shares how her passion for bu...

What if the numbers you’ve been avoiding are actually the key to your freedom? In this powerful and soul-stirring episode of The Affluent CEO Show , Yuliana Francie sits down with CPA, entrepreneur, and transformational guide Nancy Benet for an honest conversation about business numbers, personal responsibility, energetics, and what effortless success really looks like. Nancy shares her extraordin...

In this episode, Yuliana sits down with scaling coach Sarah Dumas, who has helped grow 10 companies from $30M to $1B. Sarah breaks down why many women entrepreneurs get stuck not because they lack tactics, but because they’ve over-complicated their business—and their nervous system can’t yet hold the next level. You’ll hear how hustle creates a revenue rollercoaster, what it means to become the ve...

In this episode of The Affluent CEO Show , Yuliana Francie speaks with Julie Matzen , a marketing veteran with 27+ years of experience and the founder of Borderline —a platform connecting entrepreneurs with senior-level advisors without the cost or commitment of a full agency. Julie shares her journey from corporate life to entrepreneurship, the reality of bootstrapping versus raising capital, and...

In this episode of The Affluent CEO , Yuliana sits down with Anni Eza, a co-founder of Seeds of Bliss , a healer for high-achieving women and leaders who are ready to slow down, reconnect with their truth, and build a life and business that feel truly aligned. Anni shares the story behind Seeds of Bliss , the movement she co-founded with her husband to support humans in remembering that they deser...