The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Your affiliate program is failing...but WHY? Before you hit the panic button, let's diagnose the problem. In today's episode, I share the top 14 reasons why affiliate programs stumble and, more importantly, provide actionable solutions to get them back on track.

Swipe copy isn't just a vital component...it's the backbone of a thriving affiliate program. However, many programs miss the mark when it comes to this crucial aspect. Join me as we dissect the art and science of creating swipe copy that empowers your affiliates to max out their sales and keep promoting over and over. Get ready to learn the secrets to crafting compelling swipe copy that drives res...

Your affiliate program agreement is one of the most overlooked, but important parts of setting up an affiliate program. I've created affiliate terms and conditions for top affiliate programs like Shutterfly and Adidas and know what every affiliate program needs...and what to avoid. In this episode, I'll show you how to create legally sound contracts for your affiliate program and I'll share inside...

How do you stay on the right side of the law with your affiliate program? Wondering about the legal ins and outs of running an affiliate program? You're in the right place. In this episode, I will share the essential legal requirements every affiliate program owner needs to know. From compliance to disclosures, I'll help you to keep your program on the right side of the law. LINKS MENTIONED IN THI...

In the world of affiliate management, building robust relationships with your affiliates is a must. But where do you begin? That's precisely what I'm sharing into today. I share the secrets to building long-lasting connections with your affiliates. From seasoned pros to novices, this episode packs a punch with top-tier strategies designed to propel your affiliate program to the next level. So, buc...

Curious about the daily grind of an affiliate manager? You're not alone. It's a question I hear often, and for good reason...it's a role shrouded in mystery. Today, I'm peeling back the curtain to give you an inside look at what really goes on in the day-to-day life of an affiliate manager.  LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Withou...

Breaking bad news is never easy, especially when it involves your affiliates. But sooner or later, we all need to know how to deal with challenging situations in our affiliate program. In this episode, I'll share how to master the delicate art of delivering less-than-ideal updates to your affiliate partners. Learn how to maintain trust, manage expectations, and turn challenging situations into opp...

Want to know how to triple your sales on webinars when affiliates are promoting them? Then you're in the right place because today I'm sharing my secrets for making more sales on your webinars, especially when affiliates are promoting them. These specific strategies have worked for dozens of our clients to triple their webinar sales...and they will work for you, too! LINKS MENTIONED IN THIS EPISOD...

Today, we're exploring the darker side of affiliate marketing—fraud, rule-breaking, and shady activities. While it's rare, affiliate fraud can be a costly problem. In this episode, I'll guide you on how to identify affiliate fraud, prove it's happening, and take steps to stop it. LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates The 3 Secrets of Success Affiliate Programs This Affiliate Pr...

Let's be honest: managing a successful affiliate program isn't a walk in the park. Every affiliate program faces its share of challenges that can hinder its success. In this episode, we're tackling the 15 biggest challenges that affiliate programs encounter and exploring why they can be so problematic. But there's good news...this isn't just about the hurdles. I'll also guide you through effective...

Do affiliate bonus packages still work in 2024? Today I share what the latest research reveals about affiliate bonus packages. You'll learn the truth behind common myths surrounding bonus packages and learn the secrets to crafting irresistible offers that drive results. Affiliates and affiliate managers, this episode could be worth millions, so listen up! LINKS MENTIONED IN THIS EPISODE Your Affil...

What do the GREAT affiliate programs provide for their affiliates? If you are going to run a consistently growing, thriving affiliate program, it is YOUR responsibility to make sure your partners have everything they need to succeed. And I mean EVERYTHING. But what are the most important things you need to provide for them? That's what this episode is all about. LINKS MENTIONED IN THIS EPISODE How...

How do you build an affiliate army? A program that isn't reliant on one or two or even a few affiliates? In today's episode, I'll share exactly how you can build an army of hundreds, thousands, or even tens or hundreds of thousands of evangelist affiliates. LINKS MENTIONED IN THIS EPISODE Find Affiliates Now How to Turn Competitors into Affiliates Top 7 Mistakes Businesses Make Reaching Out to Pro...

If you have a product that is a lower ticket item, it can be a challenge to run an affiliate program. The commissions are low, the margins are small, and there's usually a lot of competition. So how do you get your program to stand out and keep your affiliates excited with low ticket offers? That's what today's episode is all about! LINKS MENTIONED IN THIS EPISODE How to Determine the Right Affili...

Today I'm sharing the secret strategies of top affiliates who are closing sales like never before in 2024. You will learn what sets them apart from the rest, with conversion rates 4-5 times higher than average affiliates. These strategies can make all the difference between being a weak closer and a strong closer. PLUS, if you have an affiliate program, you'll learn the strategies to share with yo...

Did you know that your top affiliate prospects are right there in front of your nose…IF you know where to look? I've used the strategy I'm sharing today to find affiliates who've made me and our clients over $100 Million in sales. Today I show YOU how to use affiliate leaderboards to find awesome affiliates for your program. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach TEXT ME: 260-...

Oh boy…this is gonna be a fun one. What kind of affiliate manager would Donald Trump be? What can we learn from him about being a great affiliate manager?  LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth Find Your First 100 Affiliates: mattmcwilliams.com/first100 TEXT ME: 2...

If you want your affiliates to promote more often, more aggressively, and make more sales, you need to show them how. And one of the easiest ways to do this is to provide them with a clear plan for success. Tell them what to promote, when to promote, and how to promote by giving them easy-to-follow promo plans. I show you exactly how to create these affiliate promo plans in this episode. LINKS MEN...

In her first year promoting an affiliate offer, Sarah Williams made 9 sales. The next year, in the same promotion, she made 184…and won the $100,000 first prize. The crazy thing is…this was a last-minute promo…and she still won it! How'd she do it? Well, that's what this episode is all about. LINKS MENTIONED IN THIS EPISODE Sarah's site: launchyourboxwithsarah.com Sarah's Book, One Box at a Time:...

Is it better to hire an in-house affiliate manager or an outsourced one? My answer might surprise you. I know I'm biased, but I share the pros and cons of both in this podcast episode. So…which one is best? Well, the answer depends…and I show you what's best for YOUR situation in this week's podcast episode. LINKS MENTIONED IN THIS EPISODE Free Masterclass - How I Built a $12.6 Million A Year Affi...

Which is better? Hiring an in-house affiliate manager or outsourcing it? One person or an agency? Today, I share the pros and cons of both ways and show you which kind of affiliate manager is best for YOUR business. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach: youraffiliatelaunchcoach.com Find Your First 100 Affiliates: mattmcwilliams.com/first100 TEXT ME: 260-217-4619 

Ever wonder what makes a great affiliate manager? It's a BIG question…probably one of the most common questions I'm asked. What do I look for in an affiliate manager? In other words…WHO should I hire and WHERE do I find a good one? And how do I make sure they're a great fit? Discover all the answers in this podcast episode. Any hire is a HUGE decision, but this is one you can't afford to screw up....

Someone asked me recently what are some of the WORST mistakes I've made running affiliate programs over the past 19+ years. Narrowing that down was quite the challenge because I have made some REALLY STUPID mistakes, including one that got me SUED by the FTC (more on that in the episode). This episode shows you how to NOT make the same mistakes I did. Listen now and learn from me! LINKS MENTIONED...

When I started my first affiliate program, I learned a lot through trial and error…and some huge mistakes, I built a $1 million/month affiliate program in the next two years. Some of those mistakes almost destroyed our business. The GOOD news for you is that I'm sharing those mistakes in this episode, so YOU don't have to make them! LINKS MENTIONED IN THIS EPISODE Top 20 Affiliate Program Mistakes...