The Affiliate Guy Matt McWilliams – Advice for Affiliate Program Managers

Getting an affiliate to say yes is only the beginning. If they sign up and then spend the next week hunting for links, swipe copy, graphics, dates, commission details, or even a way to contact you, there’s a good chance they’ll never promote. In this episode, I’m showing you how to onboard new affiliates so […] The post Affiliate Onboarding: How to Get New Partners Promoting Quickly appeared...

One of the biggest mistakes you can make when growing an affiliate program is trying to recruit every type of affiliate at the same time. That’s not how we took one program from about $15 million a year to more than $300 million. We focused on one type of affiliate, built momentum there, then moved […] The post How to Scale an Affiliate Program by Focusing on the Right Affiliates appeared fi...

Your affiliate commission has to work for two people: you and the affiliate. Pay too little and great affiliates won’t bother. Pay too much and you can wipe out your margins. In this episode, I’m showing you how to set affiliate commissions that attract better partners by looking at your price, your costs, your time, […] The post How to Make Your Affiliate Commissions More Competitive appear...

If your affiliate program isn’t growing, the answer usually isn’t “work harder.” You need to figure out where the program is breaking down. Maybe your expectations are off, your onboarding is weak, your commissions aren’t competitive, your tracking is shaky, you don’t have enough affiliates, or you’re not giving the ones you have enough reasons […] The post How to Turn Around an Affiliate Pr...

Some of the best affiliates in your niche are already promoting offers like yours. That’s good news, because you don’t have to start from scratch. You can find the affiliates who are already active, already proven, and already looking for programs that treat them better. In this episode, I’m showing you how to recruit affiliates […] The post How to Recruit Affiliates from Your Competition&#8...

Affiliate swipe copy should make it easier for partners to promote, but too often it turns into a copy-and-paste mess where every affiliate sends the same email with the same subject line. That doesn’t help them, and it doesn’t help your program. In this episode, I’m showing you how to create affiliate emails, images, and […] The post How to Create Affiliate Emails, Images, and Social Swipe...

Your best affiliate prospects are usually hiding in plain sight… on other people’s leaderboards. In this episode, I’m breaking down how to recruit affiliates from competitor leaderboards, including exactly where to find the lists, how to choose the right prospects, and how to reach out in a way that starts real relationships instead of sounding […] The post How to Recruit Affiliates fr...