The Aesthetic Blueprint - A Symplast Podcast Production

AI is changing how patients see their own faces. And not for the better. In this episode of The Aesthetic Blueprint, Symplast founder Dr. Shashi Kusuma and Aesthetic Mentor Dr. Joseph Russo sit down with host Jessica Wisner to break down one of the most urgent collisions in plastic surgery right now: the gap between AI-generated perfection and real human beauty. In this episode: • Why "beauty...

Dr. Rahul Vemula runs a solo plastic surgery practice on the Jersey Shore with no IT department, no paper charts, and no wasted time. In this episode of The Aesthetic Blueprint, Jessica Wisner sits down with Dr. Vemula to talk about how he built his practice from scratch during COVID using Symplast as his all-in-one platform. He breaks down how new staff members are fully trained within a week, ho...

Dr. Miami didn’t just build a plastic surgery practice. He built a brand, a following, and a system that transformed how aesthetic medicine operates. In this episode of Beautiful Business by Symplast, Dr. Miami shares the philosophy behind one of the most recognizable practices in the world of plastic surgery. From starting his practice in a condo game room to becoming one of the most influential...

In this power-packed episode of The Aesthetic Blueprint , Jes Wisner (Symplast Head of Client Education & Evangelism) is joined by special guest David Staughton, an award-winning speaker and practice growth specialist. They dive head-first into the pricing strategies, sales psychology, and marketing systems that separate thriving aesthetic practices from those unknowingly sabotaging their own...

In this episode of The Aesthetic Blueprint podcast, Jes Wisner sits down with John "JJ" Jankowski and Neil D'Amico from the Symplast team to discuss the recent trends and common pain points that Neil and JJ have observed across the aesthetic landscape over the past 12 months. Tune in to this new podcast episode to get first-hand trends and insights from the front lines, as well as ra...

In this episode of The Aesthetic Blueprint presented by Symplast , Jes Wisner from Symplast sits down with Chad Erickson of MyAdvice to break down what really drives profitable growth for aesthetic practices heading into 2026. Chad challenges the obsession with going viral and instead focuses on the metrics that actually impact the bottom line . The conversation dives into how practice owners shou...

In this episode o f The Aesthetic Blueprint podcast, host Jessica Wisner speaks with plastic surgeon and former President of the American Society of Plastic Surgeons Dr. Steven Williams about the latest innovations in plastic surgery, particularly focusing on the integration of AI technology in patient care. They discuss how AI can reduce administrative burdens, enhance efficiency, and improve pat...

Artificial Intelligence has become one of the hottest topics in aesthetics, but not all AI is created equal. In this new podcast episode of The Aesthetic Blueprint presented by Symplast, special guest Chris Balbi joins the conversation to help practice owners and providers separate hype from reality. Together, we explore what “AI slop” really means, how to identify tools and content that add no va...

In this episode of The Aesthetic Blueprint presented by Symplast , Harvard-trained plastic surgeon and Past President of The Aesthetic Society , Dr. Kiya Movassaghi , joins Symplast CEO Facundo Formica for a candid conversation about what it really takes to lead in today’s ever-changing aesthetic marketplace. Dr. Movassaghi shares lessons from both his private practice and his tenure as Society pr...

In this episode of the Symplast podcast series "The Aesthetic Blueprint", Symplast CEO Facundo Formica is joined by Dr. Nitzan Kenig , a plastic surgeon based in Mallorca, Spain who also holds a PhD in Artificial Intelligence. Dr. Kenig opens up about how he’s integrating artificial intelligence into his practice—and what it really means for patient care, staff workflows, and long-term g...

In this episode of the Symplast podcast series "The Aesthetic Blueprint", Symplast CEO Facundo Formica is joined by the Founder and Chief Strategy Officer of FIRM Media, Chris Suchánek. They discuss the evolving landscape of marketing in the medical aesthetics industry. They explore the importance of branding, the integration of technology, and the common pitfalls practices face as they grow. Chri...

In this episode of SymCast, host Facundo Formica, CEO of Symplast, sits down with Dr. Tracy Pfeifer , a renowned plastic surgeon and President-Elect of The Aesthetic Society, for an insightful discussion on the evolving landscape of aesthetic medicine. Dr. Pfeifer shares her journey in plastic surgery, the role of education and leadership in The Aesthetic Society, and how innovation is reshaping p...

In this insightful episode of Symcast, Dr. Shashi Kusuma founder of Symplast and CEO Facundo Formica sits down with Dr. Kiya Movassaghi, the current president of The Aesthetic Society, to discuss the future of the aesthetic industry. Dr. Movassaghi shares his vision for expanding the role of The Aesthetic Society, including new initiatives to embrace non-surgical providers and a more inclusive, gl...

In this episode of Symcast, Facundo Formica sits down with two world-renowned plastic surgeons, Dr. Renato Saltz and Dr. Jennifer Walden. Both esteemed leaders in the aesthetic surgery field, they share their journeys of adopting and integrating Symplast into their practices. Tune in as they discuss the challenges of switching EMR systems, their personal experiences with seamless practice manageme...

dive into a candid conversation about their journey building Symplast into a leading platform for the aesthetics industry. They reflect on their long-standing partnership and how their "walks in nature" often sparked groundbreaking ideas for the company. The episode touches on Symplast’s evolution from a simple mobile EHR to a fully integrated ecosystem that empowers providers with cutti...

Join Dr. Shashi Kusuma , Founder of Symplast, in a dynamic conversation with Dr. Steve Williams , President of the American Society of Plastic Surgeons (ASPS). They discuss the evolving role of technology in plastic surgery, including AI, electronic medical records, and innovations in patient care. Dr. Williams shares his journey as the first African-American ASPS president and offers insights on...

In the final installmant of our SymCast mini-series with Dr. Miles Graivier and Dr. Shashi Kusuma, we learn about Dr. Graivier's miraculous cancer recovery. He shares how the experience changed the way he lives his life, and how he is using his experience to drive innovation in healthcare. Dr. Kusuma and Dr. Graivier discuss the potential of technology, such as remote patient monitoring and AI...

Dr. Kye Higdon joins us on the podcast to share his journey with Symplast, reflecting on his shift from using Epic to embracing a mobile-first platform. He discusses the seamless onboarding process and the flexibility to tailor daily schedules to his practice's needs. Highlighting the significance of detailed reports and metrics, Dr. Higdon explains how they enhance both financial health and p...

This week's episode is Part One of our special two-part mini-series with Dr. Miles Graivier, detailing his incredible journey through cancer diagnosis and miraculous recovery. Dr. Graivier shares how he approached his cancer treatment, tapping into integrative medicine and holistic therapies in conjunction with traditional treatments. During this time, he had a near-death experience as a resul...

On this week's Symcast, Dr. Karen Horton discusses her experience at the Aesthetic Society meeting in Vancouver and the evolution of her practice. She shares her transition from reconstructive microsurgery to self-paying cosmetic surgery and how she has leveraged Symplast's EHR and Practice Management ecosystem to improve efficiency in her daily operations. Dr. Horton also covers how she u...

The CEO of the Aesthetic Society, Mark Theis, discusses the expansion of the society's reach and education through the Allied Pro program. The program aims to provide a learning hub for non-surgical aesthetic professionals and offer certification to validate their skills and techniques. The society is focused on inclusivity and providing proper training and networking opportunities for profess...

In this episode of the SymCast podcast, Jessica Wisner interviews Margarita Santiler, the new Director of Client Services at Symplast. They discuss Margarita's extensive background in the SaaS industry and her experience with client services. Exploring the concept of "concierge level service," they review how that drives Symplast's support model and how Margarita plans to expand...

In this episode of SymCast, we dive deep into the world of patient financing with our special guests, Ben Krevalin and Brandon Tracey of PatientFi . PatientFi partners with healthcare practices to remove cost barriers by offering patients friendly monthly plans, so more patients can say yes to the elective procedures they want. Join us as we explore the latest trends, strategies, and tools that ar...

On this week's episode, Product Marketing Manager, Jessica Wisner, speaks with Michael Hervis, Symplast's new Vice President of Revenue Expansion. Filmed live during The Aesthetic Meeting in Vancouver, they speak about the intricacies of payment processing in an aesthetic practice, best practices to maximize collections, and what Michael's new role at Symplast will mean for the future...