The Advertising Heat Check

In this episode of the Advertising Heat Check, host Matt Behrend sits down with Chandler Hansen, Agility's Director of Marketing, who has built demand engines at high-growth e-commerce, SaaS, and fintech companies, to break down what's heating up and what's cooling off in advertising. Heating up: Personal connection. AI is making content creation easier than ever, ads are increasingly...

In this episode of the Advertising Heat Check, host Matt Behrend sits down with Jono Andrews, a SaaS marketing leader with close to 15 years driving growth at BambooHR, Podium, Ninety, and Rinsed, to break down what's heating up and what's cooling off in advertising. Heating up: B rand, community, and account-based marketing. Jono says brand is having its moment. Ten years ago, brand was a...

In this episode of the Advertising Heat Check, host Matt Behrend sits down with Devin Payne, a product marketing leader with 15+ years of experience, to break down what's heating up and what's cooling off in advertising. Heating up: On-demand content creation. Devin's read is that the way people take in content is changing the same way it did when we went from billboards and radio to w...

In this episode of the Advertising Heat Check, host Matt Behrend sits down with Collin Fleming, a digital media strategist who has spent about 15 years building campaigns for some of the biggest names in sports and entertainment, to break down what's heating up and what's cooling off in advertising. Heating up: Incrementality, proven with randomized control trials. Collin's biggest lev...

In this episode of the Advertising Heat Check, host Matt Behrend sits down with Jillian White, one of the sharpest ad ops minds in media, to break down what's heating up and what's cooling off in advertising. Heating up: premium inventory plus personalization. Jillian's team stopped treating cheap CPMs and big-name premium partnerships as the two extremes and found a middle ground: dir...

In this episode of the Advertising Heat Check, host Matt Behrend sits down with Greg Edwards, Senior Director of Marketing at Anglepoint, to break down what's heating up and what's cooling off in advertising. Heating up: AI-accelerated content and outbound... done with a point of view. Greg's team used to spend months crafting "evergreen" pieces with subject-matter experts, t...

In this episode of the Advertising Heat Check, host Matt Behrend sits down with Bryan Phelps, founder and CEO of Big Leap, to break down what's heating up and what's cooling off in modern marketing. Heating up: audience-first, not channel-first. Bryan makes the case for what some call "search everywhere optimization" — the idea that being found is no longer about ranking on Googl...

Welcome to the Advertising Heat Check, your real-time pulse on what's heating up and cooling off in advertising, coming directly from leading enterprise marketers. The first episode drops May 6th, 2026, and new episodes will come every Tuesday and Thursday thereafter. Learn more at advertisingheatcheck.com