Bill Caskey and Bryan Neale: B2B Sales Trainers
The Advanced Selling Podcast
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psych...
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Bill Caskey and Bryan Neale: B2B Sales Trainers
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Podcast website
Latest episode
Jul 6, 2026
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Episodes
The Future Of Sales 23.06.2014 12:28
Send us Fan Mail Bill is flying solo is this week's episode of The Advanced Selling Podcast. The topic this week is The Future of Sales. This was the title of a speech that Bill gave as part of a fundraiser to help benefit The Shepherd's Center of Hamilton County. He highlights three of his favorite points of the speech. These are all great pieces of advice to help grow your business int...
The Changing Role of the Sales Person 16.06.2014 15:05
Send us Fan Mail In this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss a recent interview that Bill had with Kristin Zhivago. Kristin is a revenue coach as well as an author. Bill and Kristin discussed the changing role of the sale person and the fact that a sales person is no longer a "pusher" but is more of a "collaborator." Kristin has some grea...
Being BOLD 10.06.2014 17:30
Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss an action that one of Bryan's clients decided to take. She acted as if she had "Nothing To Lose" at the close of the deal. Being bold can be a double-edged sword. Have you ever acted in this way? What were your results? What's Your BOLD? Tune in every Monday for new episodes of...
What I Learned As A Buyer... 02.06.2014 16:51
Send us Fan Mail In this week's episode of the Advanced Selling Podcast, Bill & Bryan discuss the good and bad things they have learned and seen from the Buyer's perspective. As business owners, they both have had many different experiences on the Buyer's side of the deal. These are all great examples of things you should change, avoid or use in your sales process. Seeing things...
Finding Problems 26.05.2014 11:00
Send us Fan Mail In this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss a recent interview that Bill had with John Jantsch, author of the new book "Duct Tape Selling." One thing John talks about in his interview is a new sales approach. He says that if we are doing all the research we should, we should be finding problems that the client doesn't even see...
When Do You Have Control? 19.05.2014 11:39
Send us Fan Mail On the podcast this week, Bill and Bryan address a call-in that they recieved regarding control. Everyone who has every sold anything in any industry has felt at one point or another that they are not in control. What have you done in that situation, what steps did you take to try and regain some ground? The truth is we are never in control, but what we do have control over is INF...
"Think It Over" 12.05.2014 14:25
Send us Fan Mail On this week's podcast, Bill and Bryan tackle a Linkedin Question regarding the tactics taught by David Sandler. Sandler used to teach that at the end of the sales call your prospect was only allowed one of two answers, yes or no, there isn't a "Think it over" option. Bill and Bryan take a step back and break down the sales process. You won't want to miss...
Plotting Your Product 05.05.2014 12:48
Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss the concept of "Plotting Your Product." Every product has a place on a scale from Life and Death to Luxury. Where does your product lie? It is important to position your product but you also need to learn to change your positioning. Be sure to tune in every Monday for new episodes of the...
Is the relationship with your sales team or sales manager a healthy one? 29.04.2014 14:08
Send us Fan Mail On this episode of the Advanced Selling Podcast, Bill and Bryan give out "free marriage therapy" for the salesperson/sales manager relationship. What makes for a healthy functional relationship? Typically it's a below average relationship, and both sides hold responsibility, so Bill and Bryan talk about getting that relationship above average and working better to...
People Powered Brand: What causes a change in buyer behavior? 22.04.2014 15:51
Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill does an interview with Chris Wirthwein, author of "The People Powered Brand". Chris talks about what is it that causes a change in buyer behavior, and explain why "people" is the answer. Bill and Bryan then discuss some of the key points of Chris' ideas and how it relates to the end result...
Human Traits: How the sameness between people transcend country differences. 14.04.2014 15:22
Send us Fan Mail In this episode of the Advanced Selling Podcast, Bill and Bryan discuss the similarities in attitudes and expectations amongst buyers and sellers from region to region across the globe. Many people focus on how to deal with the differences, but Bill and Bryan take a refreshing look at the subject and explain how the sameness can transcend regional differences and country differen...
Sales Tips for Pluckers Wing Bar 07.04.2014 13:05
Send us Fan Mail This week on the Advanced Selling Podcast, Bill and Bryan talk about Pluckers Wing Bar. How does this exactly translate to the usual sales tips that are commonly discussed? You're just going to have to listen to find out! Tune in for more episodes of the Advanced Selling Podcast.
Achieving Peak Performance: How Do We Approach the Mentality of Success? 31.03.2014 19:00
Send us Fan Mail What is it that puts us in a state of mind where we can accomplish great things? Bill and Bryan consistently talk about how to get your mindset right and hot to make sure we think about embracing abundance. On this podcast, they discuss a few ways to get into a "mental flow" when it comes to thinking abundantly. From goal setting to the final solution with your client...
Call Volume: Legitimate Concern or A Red Herring? 26.03.2014 14:43
Send us Fan Mail After some technical snafus, we're back with another episode of the Advanced Selling Podcast! One of the most popular questions in the sales world is "How important really is call volume?" Instead of asking that question, why not figure out what you're trying to accomplish. Are you just trying to get your call volume up? Or are you trying to accomplish sales...
Success is All About Commitment (Is It Confidence or Commitment?) 10.03.2014 18:29
Send us Fan Mail How does commitment compare to confidence? We hear so much about how we must have "confidence" to be successful, don't we? But in this episode, Bill and Bryan talk about the differences and what it means to be truly "committed." In previous conversations, Bill and Bryan talked about where commitment fits into your sales process and offer ideas on how to...
Risky Behavior Is Your Best Friend In Sales 04.03.2014 18:11
Send us Fan Mail In this episode of the Advanced Selling Podcast, Bill and Bryan talk about risky behavior when it comes to the sales world. Sometimes we're presented with circumstances that require us to jump outside our comfort zone to close a deal or advance a sale. Unfortunately, we’ve always been taught to “avoid behavior" that can get us in trouble. But in our profession, risky b...
LinkedIn Question & Answer 24.02.2014 18:24
Send us Fan Mail In this episode of the Advanced Selling Podcast, Bill and Bryan once again go to the LinkedIn group to address some frequently asked questions. Some of the topics they cover are the best introductory call techniques, advice for sales newbies, and how to address Linkedin invites (sending and receiving). We have had a lot of great discussion on our LinkedIn group, so if you have any...
It's All About The Hustle 17.02.2014 15:15
Send us Fan Mail The topic on this week's Advanced Selling Podcast is all about "Hustle." No, not the dance move from the 70's, it's the work you put in to your sales. Bryan's uncle has a quote above his desk that reads "Wealth without work is a sin." This couldn't ring any truer. Tune in every week for more great episodes of The Advanced Selling Podca...
Expert Positioning Detraction - Part #3 10.02.2014 12:53
Send us Fan Mail This week's podcast is Part 3 of our Expert Positioning series. The topic is detraction or what are the things we do that take away from coming across as expert. It all has to do with how we get in our own way or what we do to undo our expert persona. These are the things we want to unlearn or untrain from our habits. Tune in every week for more great sales tips on The Advan...
Expert Positioning Mechanics - Part #2 03.02.2014 17:18
Send us Fan Mail In this week's podcast, Bill and Bryan follow up on a topic that they started last week, Expert Positioning. In other words, how do you come off as an expert. Last week they discussed the inner game of Expert Positioning, this week it's all about the mechanics. What actions should you take to come off as an expert in your field. If you missed last week's episode, b...
Hot Tip Thursday Episode #14 - Approval VS. Intent 30.01.2014 1:46
Send us Fan Mail In this episode of Hot Tip Thursday, Bill travels to Hollywood, home of the Movie/Music Awards. People in Hollywood are desperate for approval, are you the same way in your sales? It's time to ditch your desperate longing for approval for something that will really improve your process, HIGH INTENT. Join us every Thursday for more episodes of HOT TIP THURSDAY!
Expert Positioning Mindset - Part #1 27.01.2014 15:43
Send us Fan Mail In part one of the two part series, Bill Caskey and Bryan Neale discuss what it takes to have an Expert Positioning Mindset. They discuss what the inner game/mental side of giving off an expert persona requires. The inner game is truly the most important part of coming off as an expert. If you want to be concieved as an expert, you don't want to miss this one. Tune in every w...
LinkedIn Mailbag 20.01.2014 15:40
Send us Fan Mail In today's Advanced Selling Podcast, Bill Caskey and Bryan Neale give their answers to some of our LinkedIn group member's submitted questions. Some of the topics they address are the inner game of cold calling, CRM (customer relationship management) systems, and strategies for dealing with a distant prospect. If you have any questions you'd like addressed, contact...
Hot Tip Thursday Episode #13 - If You Feel It, Say It. 16.01.2014 1:39
Send us Fan Mail In the thirteenth episode of Hot Tip Thursday, Bill urges you to go against what you've been told. Sometime your feelings can be a great indication of what's really going on. When you FEEL something it's best to get it out in the open and SAY it. If you implement this tip in your calls, you wil improve your communication with the prospect. Tune in every Thursday fo...
What Does Your First Call Look Like? 13.01.2014 16:39
Send us Fan Mail In this Podcast, Bill Caksey and Bryan Neale discuss what makes a great intial phone call with the prospect. They give all of the essential components of a great first call, but it's up to you to implement them. Be sure to listen all the way to the end to hear a secret exercise to perfect your first call. Listen in every Monday for new episodes of The Advanced Selling Podcas...
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