Bill Caskey and Bryan Neale: B2B Sales Trainers
The Advanced Selling Podcast
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psych...
Author
Bill Caskey and Bryan Neale: B2B Sales Trainers
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
#685: Are We Really This Bad at Emails? 24.01.2022 21:09
Send us Fan Mail In this episode, Bill and Bryan review a message thread where a salesperson is pitching one of our listeners. He forwarded us the message as an example of what not to do and the guys dissect it. If you have an email that is a train wreck that has come from someone wanting to do business with you, forward it on to listener@advancedsellingpodcast.com. We will dissect it on the air....
#684: What to Say When You Can't Ship 17.01.2022 16:25
Send us Fan Mail We’ve gotten a lot of questions recently given the supply chain disruptions. It truly is a difficult issue right now. Most of the time we hear, "how do I handle customers who have open orders but I can’t deliver the goods?" In this podcast episode, Bill and Bryan give you some thoughts on how to handle this very difficult dilemma that you might find yourself in. ========...
#683: Drop the Rock 10.01.2022 21:18
Send us Fan Mail In this episode, the guys get into the deep work of assessing your limiting beliefs. Where are your limiting beliefs holding you back from your success? This comes from the work that Bill and Bryan do with individual performers and corporate clients. It’s where half the group moves to higher levels of success but the rest of the group does not. It’s always a belief issue. ========...
#682: Bill and Bryan's Predictions for 2022 03.01.2022 20:14
Send us Fan Mail Happy new year all! Our mission this year is to provide you with great content so you can continue to grow your business and your income. We are so glad you’re with us. In the first episode of the year, the guys go through their six predictions for 2022. And, they ask you to make sure you hold them accountable for this one year from today. ========================================...
#681: A December to Remember - Week 3 20.12.2021 16:35
Send us Fan Mail Well, here we are, the last week of 2021! In this episode, Bill and Bryan give you your very short assignment for the week of December 20th. You should be able to get this done in a few hours and enjoy the rest of your week. We want to wish our loyal listeners happy holidays, merry Christmas, and a happy new year! We will see you the first Monday in January. =====================...
#680: A December to Remember - Week 2 13.12.2021 16:38
Send us Fan Mail Continuing the "A December to Remember" series, Bill and Bryan give you your assignments for the week of December 13th. This is a time at the end of the year where people start to check out so make sure that you listen to this podcast and start to think through how you’re going to make this week productive! ========================================= The Insider program is...
#679: A December to Remember - Week 1 06.12.2021 14:26
Send us Fan Mail In this podcast, Bill and Bryan give you your agenda for the week of December 6th. This is part one of a three-part series called, "A December to Remember," where we take the weeks in December that are often filled with cocktail hours and parties, and remind you that there’s still work to be done. ========================================= The Insider program is open for...
The Best Sales Advice I Ever Received with Keenan 02.12.2021 15:26
Send us Fan Mail Continuing the series, "The Best Sales Advice," Bill and Bryan invited master sales disruptor, Keenan https://www.asalesguy.com, to join them in this episode. Keenan is the author of the best-selling book, Gap Selling, and the CEO and president of A Sales Guy, Inc. For the past ten years, he’s ranked in the Top 50 Most Influential Salespeople by Top Sales World magazin...
#678: Crafting a Crystal Clear Business Plan for 2022 29.11.2021 18:58
Send us Fan Mail In preparation for our December ASP Insider Personal Business Planning event this Friday, Bill and Bryan go through some most common mistakes people make when crafting their plan and some tips on how to do it the right way. The guys give you their Do's and Don'ts for a crystal clear business plan for next year. If you haven't already assembled your personal plan for...
#677: The 11th Hour Quagmire, How to Prevent It 22.11.2021 18:11
Send us Fan Mail We’ve all had this happen to us; we’re in the 11th hour, we’ve delivered a proposal, and the prospect tells us to hang tight and wait. This question came in from our LinkedIn group, Daniel, who has had this happen several times. Listen to this episode if you want clear concise prevention strategies so this doesn’t happen to you again. ========================================= The...
The Best Sales Advice I Ever Received with John Barrows 18.11.2021 33:32
Send us Fan Mail When you want great advice, you go to a great source. So, we went to one of the best. John Barrows built an empire based on his passion for sales. He believes sales is the greatest profession in the world when done right – and the worst when done wrong. In this episode, John gives us the best sales advice he's received in his career. Learn more about John at https://jbarrow...
#676: Is Sales Broken? 15.11.2021 18:20
Send us Fan Mail Is sales really broken? In many ways it is. This episode was inspired by an email Bill received from Anthony Iannarino discussing why sales is broken. Anthony lists the stats that he's uncovered from both the seller and the buyer that backs up his belief. In this episode, Bill and Bryan start to break down the areas where they think sales is broken and they give you some way...
The Best Sales Advice I Ever Received with Mark Hunter 11.11.2021 9:07
Send us Fan Mail In this exclusive series called "The Best Sales Advice I Ever Received," Bill and Bryan are handpicking some of the industry's top leaders to have them share the best advice that they've gotten in their careers. Sales legend, author, and speaker Mark Hunter joins Bill and Bryan in the studio this week with some simple yet profound advice: stay focused, stay co...
#675: The Best Sales Advice Bill and Bryan Have Ever Received 08.11.2021 15:10
Send us Fan Mail In this episode, Bill and Bryan kick off a series that they will be releasing throughout the weeks on The Best Sales Advice Ever — coming from authors and sales experts in our space. The guys thought there was no better way to kick it off than to have them share the best advice that they’ve received in their careers about sales and goal achievement. If you haven't already, go...
#674: How important is the customer experience when it comes to sales? with Kris Rudeegraap, Sendoso 01.11.2021 11:07
Send us Fan Mail A business is made or slayed along the customer journey. Think US Airways. Blockbuster. When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on. The competitive advantage goes to companies who get it right. Think Apple. Wayfair. Trader Joe’s. You have to map ou...
The ASP 15 Year Anniversary! 28.10.2021 11:25
Send us Fan Mail Celebrating 15 years of podcasts!! Bill and Bryan started the advanced selling podcast long before podcasting was a household word like it is today. Over those 15 years, the guys have recorded over 700 episodes. And have over 12 million downloads. We also honor all of those listeners who have been with us over the years, including those who started with us 15 years ago. Thank you!
#673: Gifting. Sales gimmick or great move? with Kris Rudeegraap, Sendoso 25.10.2021 10:27
Send us Fan Mail You’ve heard the old saying… “Giving is better than receiving because giving starts the receiving process.” But does it work when it comes to sales prospecting? Absolutely. Studies show the ROI on gifting a prospect is high – and gifting a current client usually ends up in a longer-term relationship, repeat business, and more referrals. So… if you want to make an impact, diffe...
#672: Celebrating the small sales wins leads to the big ones with Kris Rudeegraap, Sendoso 18.10.2021 12:02
Send us Fan Mail For lack of a better cliché…sales is a rollercoaster. Highs. Lows. We’ve all been there. Building momentum is key. We’re usually so concerned with reaching the next peak that we forget to recognize the smaller wins along the way. And the worse culprits are oftentimes our managers This week, Kris Rudeegraap, CEO and CO-founder of Sendoso, the leading gifting platform, joins us to t...
#671: How can you stand out? with Kris Rudeegraap 11.10.2021 26:31
Send us Fan Mail We are not in the new normal - it's the next normal. Bill and Bryan believe that in this next normal, you have to humanize your brand. Kris Rudeegraap , CEO of Sendoso, joins the show for a special four-part series exploring innovative ideas to help you stand out. In this first episode, he shares how he went from SDR to tech founder, raising a $100 million Series C fund whil...
Opinions vs Reality with Gong: Which CTAs book more meetings? 06.10.2021 11:50
Send us Fan Mail After analyzing 300,000 cold emails, the team at Gong has debunked one of sales’ greatest mysteries — and unlocked a strategy to DOUBLE the amount of meetings you book. We are joined once again by the Devin and Sheena from Reveal: The Revenue Integillance Podcast. And, as you know, sales usually is not binary, typically nuances play into every situation. However, this is the excep...
#670: Getting Unstuck at the End 04.10.2021 17:20
Send us Fan Mail How do you get your deal unstuck when you’re nearing the end? In this episode, Bill and Bryan complete their three-part series on getting unstuck in the sales process. The guys address the end of the sales process when drama occurs and deals get stuck. They each give a few hints of how you can make this happen elegantly and organically with a minimum amount of drama. =============...
Opinions vs Reality with Gong: Selling with slides? 29.09.2021 13:56
Send us Fan Mail Should you use slides on a discovery call? Choose wisely because it impacts your chances of booking the next meeting by 17%. On this episode of Opinions vs. Reality, we are joined once again by Devin and Sheena from Reveal - the Revenue Intelligence Podcast. We give you our opinion on the impact of using slide decks. And, for when it’s the right decision, check out this cheat shee...
#669: Be Like Mike 27.09.2021 20:54
Send us Fan Mail How committed are you to personal growth? This episode was inspired by one of Bryan's clients, Mike, who has had a 30+ year career in sales but is still one of the most eager to learn ways and grow. The guys give you some ways you can be like Mike, and some way to stay motivated in your personal growth. ========================================= The Insider program is open fo...
Opinions vs Reality with Gong: I need to think about it 22.09.2021 13:34
Send us Fan Mail “I need to think about it” is the objection that makes every salesperson's skin crawl. But is it really the reason your deal didn’t close? In this special Opinions vs Reality, Bryan and Bill are joined once again by Devin and Sheena from Reveal: The Revenue Intelligence Podcast. Learn how to address any potential roadblock your seller might have. (Spoiler: It’s time to shift...
#668: Your Message Might Need Some Work 20.09.2021 20:05
Send us Fan Mail In this episode, Bill relays a story of one of his new clients who has asked for help on messaging. They sell a very complex solution to a large group of people in a long selling cycle. He is struggling with how to craft his message so that it’s compelling to the prospect. Bill and Bryan give you a handful of ideas on what to do and what not to do in this episode. ================...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.