Bill Caskey and Bryan Neale: B2B Sales Trainers
The Advanced Selling Podcast
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psych...
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Bill Caskey and Bryan Neale: B2B Sales Trainers
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Podcast website
Latest episode
Jul 6, 2026
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Episodes
#710: When Your Manager Doesn't Agree... 18.07.2022 16:36
Send us Fan Mail Have you ever had a sales method or technique that your manager didn't agree with? Well, that's exactly what this episode is all about. Bryan and Bill discuss what to do when you are not supported by your leadership. It can be a delicate situation, and they want to help you navigate it. ================================= The Insider program is open for enrollment. If yo...
#709: Conquering Your Limiting Beliefs 11.07.2022 12:15
Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill is flying solo. He plays a clip from the most recent ASP Insider coaching call all about disempowering beliefs. He also challenges you to think about the biggest roadblocks in your life and how they might be tied to a limiting belief. If you're not already an ASP Insider member, you can join now to get access to this ca...
#708: Your Discipline Action Plan 04.07.2022 13:55
Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill and Bryan finish their 2 part series all about discipline. In part 1 the guys discuss how to evaluate your discipline level in all areas of your life. The idea here is to find the gaps where you might be lacking the necessary discipline to help you succeed. In part 2 the guys give you a method of developing an action plan to...
#707: Evaluating Your Discipline 27.06.2022 14:24
Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill and Bryan start a 2 part series all about discipline. In part 1 the guys discuss how to evaluate your discipline level in all areas of your life. The idea here is to find the gaps where you might be lacking the necessary discipline to help you succeed. In part 2 the guys will give you a method of developing a plan to fill in...
#706: Is Your Sales Coaching All Wrong? 20.06.2022 23:11
Send us Fan Mail Recently, Bill was in a coaching session with another sales trainer, and he was astounded by what he heard. The coach was teaching the group how to persuade the customer to do business with you and ways to manipulate them into getting your way. These techniques haven't changed since the 60s and '70s. In this episode, Bill and Bryan discuss what's wrong with these t...
#705: Are You Sales Ready? 13.06.2022 22:04
Send us Fan Mail Let's face it, for the last 10 years or more, we've been in somewhat of a tailwind. All things have been easier than ever to sell. But, things might not be so easy in the coming months or years. In this episode, Bill and Bryan help you to take inventory of your current skills and challenge you to evaluate what skills you'll need to become truly Sales Ready for any...
#704: How to Construct a Compelling Offer 06.06.2022 19:22
Send us Fan Mail Usually “offers” which we define as everything that you will deliver to your customer, are prepared by the marketing department. But we also have seen marketing departments being lax in this area. So you may have to deconstruct or reconstruct the offer so that it speaks to your customer. In this episode, we give you 5 elements of a great offer that you can use starting immediately...
#703: Getting Your Pivot Point Right 30.05.2022 16:58
Send us Fan Mail With any sales process, there is a pivot point that happens where you stop talking about their issues, pains, and problems and begin talking about how you can bring value to their circumstance. That is what we call the “pivot point.” In this episode, Bill and Bryan give you some ideas on making this pivot seamless so that it’s not clunky and awkward. This is part one of a two-part...
#702: Are You Struggling with Discipline? 23.05.2022 21:23
Send us Fan Mail Do you ever catch yourself struggling to find the discipline you need to do the things required to grow your business? In this episode, Bill and Bryan discuss how to take control of your actions and regain the discipline you need to be successful. Make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. If you haven't commented in a while, please...
#701: Questions You Should Be Asking Yourself 16.05.2022 23:08
Send us Fan Mail Ever wondered what questions the guys ask prior to working with a brand new client? Well, you're in luck, because that's exactly what Bill and Bryan discuss in this episode. Be sure to take notes, because these are questions you should definitely be asking yourself. Make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. If you haven't...
#700: Could This Unlock Your Potential? 09.05.2022 19:22
Send us Fan Mail As coaches, we are always looking for the master key to riches. While we admit there is never ONE thing, in this episode Bryan and Bill talk about one thing that they have seen high achievers master. What do you think it is? OK, you have to listen to find out :-) Make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. If you haven't commented in...
#699: Closing the Sales Execution Gap with Scott Barker 05.05.2022 37:44
Send us Fan Mail Every revenue team suffers a Sales Execution Gap — the ever-growing gap between an organization’s potential revenue and the actual revenue it achieves. As the Sales Execution Gap expands, organizations miss more deals, waste more time, and lose more reps. How did we get here? How do we prevent the Sales Execution Gap? And, how do we close the Gap to execute at our full potential?...
#698: “Awareness” Might Be a Key to Sales Growth 02.05.2022 21:39
Send us Fan Mail In this episode, Bill and Bryan address the etheric notion of awareness in the sales process. When we are unaware of what is happening to us, we will respond in error. They discuss "awareness" from the aspect of “how to interact with prospects” and also, “how we interact with ourselves.” Be sure to save your spot for this week's LIVE RECORDING on May 4 “The Sales Ex...
#697: When You're Not Living up to Your Potential 25.04.2022 21:44
Send us Fan Mail The guys see it all the time. They start working with a new sales team and see enormous potential in certain people who just quite aren't living up to it. The good news is, that what's stopping them is usually something that can be solved. In this episode, Bill and Bryan give you some ways to overcome the blockage that might be holding you back. Save your spot for our u...
#696: Sales Forecasting Creating Drama? 18.04.2022 21:03
Send us Fan Mail As a lead-up to our LIVE RECORDING on May 4th, Closing the Sales Execution Gap, Bryan and Bill talk about some things you can consider as you put people into your pipeline. If you’re interested in how to make your prospecting and sales process management more efficient, join us on May 4th for “The Sales Execution Gap” with Scott Barker from Outreach! Go to http://advancedsellingpo...
#695: How to Effectively Manage Deals in the Pipeline 11.04.2022 16:06
Send us Fan Mail In this episode Bill and Bryan address “deal management”, which is another word for how to control and lead the sales process. They also give you some thoughts on how to best build momentum at the start of the process. It is one of the three biggest challenges we find companies have in executing to achieve great sales results. This month’s episodes are part of a lead-up to a LIVE...
#694: Are You Efficient at Prospecting? 05.04.2022 16:43
Send us Fan Mail In this week's episode Bill and Bryan, in a lead-up to a killer live recording we’re doing on May 4th, talk about testing for efficient prospecting. Obviously, a facet of your business is new business development, and you can waste a lot of time doing things that are totally inefficient. This is a good episode if you are in a prospecting role at least 30% of the time in your...
#693: Is Our Economy Doomed? 28.03.2022 15:00
Send us Fan Mail Our economy has been solid or growing for years, but with the current situation, things aren't looking so optimistic. Bill and Bryan give you some perspective on how to better reflect on what's really happening around us and how to look at your personal skills so you can continue to thrive. ================================= The Insider program is open for enrollment. If...
#692: Your Assets = Your Future 21.03.2022 21:12
Send us Fan Mail One thing that we find is that people lack a complete understanding of the assets they already possess. The guys give you some ways to identify your particular assets and how you can leverage those assets in your process. This is a brief preview of our upcoming ASP Insider group coaching on April 1st. If you aren't already apart of the group, go to http://advancedsellingpod...
#691: How to Properly Frame Your Value 14.03.2022 18:17
Send us Fan Mail One area we commonly see sales professionals getting wrong is their value statement. How do you communicate your value at the beginning so the prospect can decide whether or not you are a good fit? In this episode, Bill and Bryan give you some ways you can better articulate your value and how to create a more compelling and properly framed value statement. ========================...
#690: How to Avoid Burnout 04.03.2022 21:15
Send us Fan Mail With everything going on around us and managers and companies demanding more, more, more, it's easy to see why so many people are feeling burnt out. In this episode, Bill and Bryan discuss how to deal with performance pressure & anxiety in the sales role and how to avoid it before it rears its head. ================================= The Insider program is open for enrol...
#689: Operating Rules for Your Sales Life 21.02.2022 18:47
Send us Fan Mail Do you have a set of rules & boundaries that you adhere to while selling? In this episode, Bill and Bryan challenge you to create 3 rules for your sales life. They give you some examples of rules and some ways you can get started creating your own. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small...
#688: Should You Build Your Platform? 14.02.2022 17:08
Send us Fan Mail In this episode of The Advanced Selling Podcast, Bill and Bryan discuss the motive behind what drives you in sales. The guys discuss whether everyone should build their brand and the advantages of social selling using your platform. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to...
#687: What's Your Super Bowl? 07.02.2022 19:14
Send us Fan Mail In this episode, Bryan makes a huge announcement regarding his side-gig referring in the NFL. Also, during this Super Bowl celebration week, the guys discuss how everyone has a "Super Bowl" in their goals and how we can work to achieve it. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small lear...
#686: What Makes You Unique 31.01.2022 20:38
Send us Fan Mail In the ASP Insider program and in some of our episodes we have devoted time to the importance of clarifying your message. But, in this episode, Bill and Bryan get deeper into how you are unique in the market — both as a company or as an individual performer. We all have our uniquenesses but do we communicate them effectively? The guys give you an exercise on how to determine what...
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